Company

8 March 2022

A woman among men: “I’m not your typical boss.”

Verena Hammer has found success in the otherwise male-dominated field of logistics. She tells us how honesty, tenacity and professional expertise helped her become an operations manager.
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Women in the REWE Group: We’ve made some progress, but there’s still work to be done

Highly skilled and yet paid less. And still a minority in the c-suites. Not to put too fine a point on it, but this is still how things stand for women and equal opportunities in Germany today. All the same, according to a recent study on education by the Institute of Economic and Social Research (WSI), much has, in fact, happened since the early 1990s. More women than men now complete the ‘Abitur’ examinations or entrance qualification for a university of applied sciences. And girls typically have better grades in school than boys. Many companies want to see more women at all levels of management and are actively working to build mixed-gender teams. That is also true of the REWE Group, where we promote women’s career development in all areas – not just on International Women’s Day.

Logistics remains a very male-dominated field. Nevertheless, Verena Hammer has quickly risen through the ranks. Having trained in retail sales management, she began assuming leadership roles within PENNY’s Norderstedt warehouse in 2013; first as a head of department in logistics and, since 2019, as operations manager. To date, she is the only female operations manager in the REWE Group.

When you started as head of the goods staging department in Norderstedt in 2013, you were the only woman on the warehouse leadership team. How did you find that?

Verena Hammer: At first it was a bit difficult to gain the trust and acceptance of the ten male team leads. But with conviction, honesty, loyalty and transparency, I was able to win them over fairly quickly.

How did you react when you were offered the position of operations manager?

Verena Hammer: I was surprised, happy, incredulous and a little bemused all at the same time. But with the encouragement of the regional and logistics heads and the support of my husband, I decided to give it a go. And I haven‘t looked back.

verena-hammer
About:
Verena Hammer

is operations manager at the PENNY store in Norderstedt – the first female operations manager at REWE Group.

And how did your colleagues react?

Verena Hammer: Their reaction made me so happy. I received so many kind emails and calls, which made it so much easier to jump into the new challenge.

Did anyone seem resentful or express misgivings? And if so, how did you respond?

Verena Hammer: When I started out as the head of goods staging, there were 130 men and two women working there. There were some prejudices stemming from experiences with my predecessors, but I didn’t let them put me off. When I took over as operations manager, there were no more prejudices to overcome.

There were some prejudices stemming from experiences with my predecessors, but I didn’t let them put me off.

Verena Hammer
verena-hammer
Verena Hammer

What challenges come with the territory of being a woman in a male-dominated area such as logistics?

Verena Hammer: For me, it’s completely normal to be pretty much the only woman among men. At the start, I’m sure I had to fight harder and make a solid case in any arguments to gain the trust and acceptance of my colleagues.

What sort of arguments were those?

Verena Hammer: I’d make my rounds of the warehouse several times a day and whenever I found something amiss, I would point it out immediately. If I got pushback, I was usually able to provide the proof I needed to get my point across. And that gained me the necessary respect. I don’t think a man would have had to do that. But it worked out well.

It’s also important to me to communicate fairly and treat everyone as equals.

Verena Hammer
verena-hammer
Verena Hammer

What is your key to success when working with your team members?

Verena Hammer: When working with my team, the most important thing is to know my stuff. It’s also important to me to communicate fairly and treat everyone as equals. I want my colleagues to know that I take their concerns seriously. It is absolutely essential to be a good listener when working with others. And I am a good listener. I’m probably not your typical boss.

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