©Thomas Faehnrich


Sport. Nutrition. Community involvement.
These are the cornerstones of our sponsoring activities.


Team spirit. Speed. Emotion. Lust for life. These are the things that connect football and REWE. The REWE Group is title sponsor and shirt sponsor of 1. FC Cologne. In addition to that, REWE Dortmund sponsors Borussia Dortmund and REWE Central Region is a sponsor of Eintracht Frankfurt. REWE Southwest Region supports SV Sandhausen and REWE East Region sponsors 1. FC Magdeburg. In northern Germany, Hamburger SV is sponsored by REWE Northern Region. In Austria, REWE International AG sponsors Fußballklub Austria Wien. The Hungarian clubs, Puskás Akadémia FC and Ferencvárosi Torna Club along with the Groupama Aréna stadium are sponsored by PENNY Market Hungary. PENNY Romania has been the partner of the Romanian Football Federation for several years now.

Goal Hungry – Eat right. Kick better.

Ice hockey

PENNY and the German Ice Hockey League (DEL) enter new territory together with the start of the 2020/21 German ice hockey season. The German professional league is now called PENNY DEL and the contract runs until the end of the 2023/24 season.


The new league logo and the PENNY logo can be seen all around the stadium (on the referee’s kit, the jerseys, under the ice, on the boards and in the goals). In addition, PENNY has secured extensive activation rights to the DEL professional players. PENNY is also a committed premium partner of the German Ice Hockey Federation (DEB), thereby highlighting its long-term strategic partnership with German ice hockey.