Sport. Nutrition. Community involvement.
These are the cornerstones of our sponsoring activities.


Team spirit. Speed. Emotion. Lust for life. These are the things that connect football and REWE. The REWE Group is title sponsor and shirt sponsor of 1. FC Cologne. In addition to that, REWE Dortmund sponsors Borussia Dortmund and REWE Central Region is a sponsor of Eintracht Frankfurt. REWE Southwest Region supports SV Sandhausen and REWE East Region sponsors 1. FC Union Berlin and 1. FC Magdeburg. In northern Germany, Hamburger SV is sponsored by REWE Northern Region. In Austria, REWE International AG sponsors Fußballklub Austria Wien. The Hungarian clubs, Puskás Akadémia FC and Ferencvárosi Torna Club along with the Groupama Aréna stadium are sponsored by PENNY Market Hungary. PENNY Romania has been the partner of the Romanian Football Federation for several years now.


REWE is a partner of SK Gaming, one of the best known e-sports brands.  As an official nutrition partner, REWE contributes its expertise in this area by providing fresh food and nutrition plans, for example.

In March 2020, REWE became shirt sponsor of the ‟FIFAˮ e-sport team of 1. FC Cologne in the virtual Bundesliga.

Ice hockey

PENNY is a proud supporter of German ice hockey. Since season 2020/21, PENNY acts as the first title sponsor of the German ice hockey league. In the newly named PENNY DEL, the highest national league, the partnership is visible in the arenas in many ways. In addition to the kick plate, PENNY is also present with perimeter, under ice and goal branding, among others. Exciting off-ice events, such as the PENNY DEL barbecue championship or the “master market” of the Eisbären Berlin complement the partnership.

Moreover, PENNY supports the German Ice Hockey Union (DEB) as a premium partner and engages in the work with new German talents and the para national team. PENNY is also a partner of the eDEL during season 2022/2023. With this involvement, PENNY strengthens its strategic and holistic partnership with regard to the world’s fastest team sport. All news and information about the involvement can be found at