REWE_Group_Digitale-Verantwortung_Hero

Digital Responsibility

As an industry pioneer in online grocery shopping, the REWE Group is driving digitalisation in marketing, sales, purchasing and logistics. For us, the development and use of complex technologies comes with a special responsibility. We are actively shaping the digital future in dialogue with policymakers, businesses, associations, social organisations, scientists and customers.

Many business areas at the REWE Group have embraced digitalisation for optimising processes, improving customer service or introducing innovative payment methods, for example. While technological progress is an important part of this, ethical and sustainability considerations are central to the REWE Group’s sense of responsibility. We are committed to ensuring that digitalisation and responsibility go hand in hand, without forgetting the human dimension.

Very early on, we looked at the opportunities and risks of artificial intelligence. Three years ago, we became one of the first companies in the retail sector to publish an “AI Manifesto” , which provides concrete recommendations for our developers when developing and using the relevant applications – and expressly takes ethical considerations into account.

Christoph Eltze, Member of the Management Board – Chief Digital and Technology Officer

Portrait of Christoph Eltze the REWE Group Chief Digital and Technology Officer

Christoph Eltze, Member of the Management Board – Chief Digital and Technology Officer

We deliver.

With REWE’s delivery service, customers in 90 cities and nearby areas can order groceries online and have them delivered to their doorstep.

The images on this page were partly generated with AI.

Join the discussion on

Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.