The goal is for all private label packaging to be more eco-friendly by the end of 2030: The REWE Group aims to avoid or minimize packaging wherever possible as well as reduce its impact on the environment. Using less packaging material and promoting recyclable packaging will help achieve this, as will using reusable alternatives, secondary raw materials and alternative and certified materials.
The REWE Group has also set intermediate goals. By the end of 2025, REWE and PENNY will use 20 percent less plastic in packaging and 100 percent of the plastic used will be recyclable. PET packaging for detergents and cleaning agents sold at REWE, PENNY and toom Baumarkt will be made of 100 percent recycled materials by the end of 2021, with at least 20 percent of the recycled materials coming from Germany’s “yellow bags” for consumer recycling. PET bottles will also be made of 50 percent recycled materials on average by the end of 2023.