REWE Group continued its targeted investment in tangible added value for customers, such as prices, customer loyalty programs and further increasing its economic resilience. In light of this investment and due to market-related cost increases as well as one-off effects, earnings were down on the previous year, as expected and announced.
REWE Group increases total external revenue by 4.0 per cent to 100.4 billion euros
REWE Zentralfinanz eG (RZF Group) revenue grows by 3.7 per cent to 91.1 billion euros
Earnings (EBITA) over 1.5 billion euros
Retail Germany revenue up 2.2 per cent; Retail International revenue up 4.8 per cent
Travel and Tourism continues successful trajectory with invoiced revenue up 18.0 per cent
Cologne. The cooperative REWE Group, one of Europe’s largest retail and tourism companies, enjoyed another successful financial year thanks to its broad, resilient business positioning. With a 4.0 per cent increase in revenue, it achieved total external revenue in excess of 100 billion euros for the first time, in spite of the ongoing very challenging conditions. At over 1.5 billion euros, RZF Group’s EBITA declined year on year as previously announced. The investment campaign was systematically continued at a high level in 2025, with a volume of 2.5 billion euros. Financial year 2025 was another year shaped by volatile economic and geopolitical development, a high level of competition and consumer restraint. The cost of living situation has been and remains the greatest concern for many consumers. Our 380,000 employees and our independent retailers have demonstrated remarkable motivation for our customers every day in this environment. We have worked very hard in all business segments to provide the best offers and optimum services for our customers,
said REWE Group CEO Lionel Souque. We are proud of having passed the 100 billion euro mark in revenue for the first time in this challenging financial year. This shows the trust that millions of customers in Europe place in us, and the strength of our business model.
Encouraging revenue increase; temporary dip in earnings trend
REWE achieved encouraging year-on-year growth of 3 per cent in the highly competitive food retail sector, and PENNY Germany held its ground in the discounter price war with growth of 0.7 per cent. Revenue also increased by 4.7 percent in Retail International, with Austrian full-range stores (BILLA, BIPA, ADEG), CEE full-range stores (BILLA, IKI) and PENNY International. All in all, each of our business segments contributed to our positive revenue development. Our broad and resilient positioning as an international group with retail, travel and tourism, and convenience proved itself once again,
said Lionel Souque on the REWE Group’s revenue growth of 4.0 per cent to 100.4 billion euros in total external revenue.
At over 1.5 billion euros, EBITA (result from operations before the financial result) for 2025 was below the prior-year figure (2024: just under 2 billion euros); net profit for the year was over 525 million euros (2024: 1 billion euros including the one-off effect of a tax refund). As we announced last year, we expected temporary subdued earnings development in 2025. This was due to factors including our targeted investment in our future viability and in securing long-term profitable growth with the planned launch of our own customer loyalty program in Germany,
said REWE Group CFO Telerik Schischmanow. Earnings development was shaped by the combination of the volatile economic environment, continued increases in personnel costs and all significant non-personnel costs, and the strong competition in the food retail sector.
However, despite the difficult environment, REWE Group remains financially strong. We benefit from our consistently stable and extremely solid financial positioning even in economically challenging times,
said Schischmanow,“ which is also reflected in the capital market. We are a sought-after sound investment opportunity.” The bond issued in the summer of 2025 was oversubscribed by more than three times, and REWE Group’s creditworthiness is still rated “BBB” (outlook stable) by the international rating agency S & P Global Ratings (formerly Standard & Poor’s).
Investment campaign continues at high level
REWE Group remained consistently on course in 2025 – even in an economically difficult environment – as it has successfully done for almost 100 years as a cooperative. Our objective is and will remain long-term profitable and sustainable growth,
said REWE Group CEO Lionel Souque. On this basis, REWE Group continued its investment campaign at a high level in the past financial year, to the tune of 2.5 billion euros. The investment focused on digitalisation, the use of AI and automation, the expansion and modernisation of the infrastructure (IT, warehouses and logistics), further expansion of the real estate portfolio and continuation of the store modernisation programme in all business segments. Souque continued, Whether offers, services or innovations – our customers are at the heart of everything we do. Every euro they spend with us should be worth it. We cater to all their specific lifestyles, wishes and needs.
The latest highlights in this reliable added value offering are REWE Bonus and the PENNY app, which exceeded expectations from day one. No other loyalty program in Germany has been so successful in its first year,
said a satisfied Lionel Souque. We have won over existing customers and a lot of new ones with our offering.
More than 11 million shoppers now use REWE Bonus and a further 7 million have signed up for the PENNY app. This total of 18 million app users has far exceeded original expectations in terms of both success and customer interest. Moreover, the broad functionality of REWE Bonus was expanded in 2025 to include a direct payment function.
Independent REWE retailers increase revenue by 7.2 per cent
The focus on customer needs is also the recipe for success of the independent REWE retailers – now numbering 1,620. Our retailers were a key pillar of our success once again in 2025, with their particular customer proximity and orientation combined with individualisation. The reinforcement and expansion of our retailer model is and will remain an essential component of our sustainable growth strategy,
said the REWE Group CEO. The REWE retailers generated revenue of 20.4 billion euros in financial year 2025, a year-on-year increase of 7.2 per cent.
Europeans’ unwavering wanderlust fuels continued success of travel and tourism
The DERTOUR Group sustained its impressive growth in 2025, with an increase of 18.0 per cent to 10.8 billion euros in invoiced revenue fuelled by growth in all markets. DERTOUR operators achieved an increase in customers of 4.5 percent in Germany alone on the back of the previous strong year for bookings. There was particular demand among German travellers for good value destinations and top-quality all inclusive holidays, with a further major increase in 5-star hotels of 39 per cent. We have observed two trends – firstly, an increase in demand for affordable luxury that offers respite from the daily grind. And secondly, we are seeing a significant increase in demand for individual experiences as opposed to material consumption, particularly in the younger target groups, as well as sharp growth in niche segments such as tailor-made sporting and long-haul experiences,
said Souque. The targeted acquisition strategy of recent years addresses precisely these increasingly individual customers wants and needs. The 2025 acquisition of Hotelplan, Switzerland’s top travel operator, was an additional boost to the DERTOUR Group’s position as driver of the experience economy with its exceptionally broad range of travel experiences for different target groups.
REWE Group 2025 in numbers
REWE Group exceeds 100 billion euros in revenue for the first time with 4.0 per cent increase
REWE Group’s total external revenue rose by 4.0 per cent from 96.5 billion to 100.4 billion euros in the last financial year. PENNY Germany achieved a revenue increase of 4.6 per cent to 69.1 billion euros. The Group’s international business grew by 2.7 per cent to 31.3 billion euros.
REWE Group headcount of 380,000 in 2025
The number of employees in the past financial year remained unchanged at a total of 380,000, of whom 272,000 were in Germany and 108,000 abroad.
At over 1.5 billion euros, EBITA (result from operations before the financial result) for 2025 was, as previously announced, below the prior-year figure (2024: just under 2 billion euros) due primarily to planned investment in the company’s customer loyalty program, and to increases in personnel and all significant non-personnel costs; consolidated net profit for the year was 525 million euros (2024: 1 billion euros), which was mainly attributable to the one-off effect of a tax refund. The return on sales (EBITA) was 1.7 per cent in 2025, compared to 2.3 per cent in 2024 and 2.2 per cent in 2023. Net profit was 0.6 per cent in 2025 compared with 0.9 per cent in 2023 and 1.2 per cent in 2024.
In 2025, the company continued to consistently pursue its investment activities despite volatile conditions. Investments in property, plant and equipment and intangible assets remained at a high level (2.5 billion euros). REWE Group is planning investments of approximately 3 billion euros this year.
Equity was just under 11.6 billion euros (2024: approximately 11 billion euros), net debt in accordance with IFRS around 18 billion euros, and interest-bearing financial liabilities excluding leases/future rent around 4.3 billion euros.
Revenue development of REWE Group business segments and divisions in 2025
Revenue of the Retail Germany business segment (REWE and PENNY) rose by 2.2 per cent to 42.5 billion euros. Retail International, with Austrian full-range stores (BILLA, BIPA, ADEG), CEE full-range stores (BILLA, IKI) and PENNY International, increased revenue by 4.8 per cent (adjusted for currency effects: 4.5 per cent) to 21.1 billion euros.
German national full-range stores (REWE) increased revenue by 3.0 per cent to 32.4 billion euros. International full-range stores (Austrian full-range stores and CEE full-range stores) generated revenue of 12.4 billion euros, an increase of 3.7 per cent. The Austrian full-range stores (BILLA, BIPA and ADEG) contributed to this with revenue of 8.2 billion euros (up 2.0 per cent versus 2024), while in the CEE full-range stores (BILLA, IKI), revenue was 7.2 per cent higher at 4.2 billion euros.
Revenue generated by the 1,620 independent REWE retailers under the umbrella of the cooperative REWE Group increased by 7.2 per cent to 20.4 billion euros.
PENNY Germany increased revenue by 0.7 per cent to 9.9 billion euros in the past financial year. PENNY International, which operates as a country-specific discounter in Italy, Austria, Romania, the Czech Republic and Hungary, boosted revenue by 6.3 per cent to 8.6 billion euros.
The Convenience business segment, with the national and international business of the Lekkerland Group offset the negative impact of stricter tobacco legislation in Belgium and the Netherlands and maintained stable revenue at a high level of 15.3 billion euros (up 0.8 per cent year on year).
Travel and Tourism continued its successful trajectory in 2025, increasing invoiced revenue by 18.0 per cent to 10.80 billion euros.
The DIY Store business segment faced very subdued consumer sentiment in Germany in 2025, as did the entire sector, which resulted in muted sector performance overall. At 2.4 billion euros, revenue was maintained close to the prior-year level (down 2.0 percent versus 2024) in this extremely difficult environment.
