As a retailer, while we seek to make adjustments in our stores and warehouses where we can, we also believe it is our responsibility to raise consumer awareness and provide information on key issues of sustainability. For example, we try to increase people’s appreciation of food in several ways. In our stores, we often offer discounts of up to 30 percent on products that are close to their ‘best before’ date. In addition to providing tips on how to store food properly and what to do with leftovers, we have also implemented lighthouse projects in recent years. Since 2016, for example, PENNY has been selling blemished organic fruit and vegetables under the “Natur Bio-Helden” label. The message is that imperfect produce can be eaten because blemishes and odd shapes do not affect flavour or quality. Our producers benefit from this concept as well, since they are able to sell products that consumers ordinarily do not want to buy. And by including the label Don’t throw it away – Smell. Try. Enjoy.
on many of our own products, we remind our customers that foods like milk or quark can be enjoyed beyond their ‘best before’ date. In recognition of our commitment, we received the “Too good for the bin” award presented by the Federal Ministry of Food and Agriculture – a feat of which I am very proud of.
Whether it’s in our logistics operations or at our warehouses and stores, we are always striving to optimise processes and plan resources in a way that conserves them. Thanks to the latest planning systems, we are able to plan our stocks with foresight. It is clear, however, that not everything can be planned. This is why the second pillar of our commitment is so important – our long-time partnership with Tafel Deutschland. REWE has been working closely with Tafel since 1996 and PENNY since 2007. The vast majority of the food products that are still fit to eat, but that we cannot sell despite our best efforts are given by our stores to the 960 local Tafel food banks across Germany free of charge. We also work with other organisations, such as Foodsharing. However, these partnerships are in addition to our work with local food banks. In line with our focus on working with Tafel first, the local food banks, and thus those who are in need, are always given priority.
And, unfortunately, this assistance is urgently needed. In recent months, local food banks have seen an increase in demand. This is a challenge for all of society, however, which has become more acute because of factors such as the war in Ukraine. From my point of view, therefore, politicians need to provide more infrastructural and financial support. For example, if a local food bank does not have a refrigerated delivery van, then it cannot collect refrigerated products from our stores. In addition, politicians should do everything they can to make food donations easier as well as clarify questions of liability once and for all.
We are aware of the extremely important role that we play, as the link between suppliers and consumers. It’s for this reason that we take our responsibility to continuously optimise our processes, educate our employees and consumers, and actively support local food banks very seriously – in order to ensure a more conscious approach to food in everyday life. By signing the agreement to reduce food waste, we have taken our commitment to a new level – after all, we can only win the battle to reduce food waste by working together.