Three questions with Bernhard Pointner on the three-party contract for the “Zukunftsbauer”

The project is an important building block in our sustainability strategy because it considers sustainability along the supply chain and everyone – retailers, companies, agriculture and consumers – is pulling in the same direction. After all, climate protection can only be achieved together and agriculture can make an important contribution. That’s why “Zukunftsbauer” is the right project at the right time.

This cooperation between retailers, dairies and farmers shows that a supply chain can work together as partners. Especially in geopolitically uncertain times, this pact creates security of supply.

With the three-party contract, the dairy is priced at least in such a way that it can pay its farmers the average German milk price. In short: volume, price and duration are contractually regulated. This gives us and our members planning security as a basis for stability and successful business. With less than 1 percent of the German milk market, our influence on the sector is naturally limited. But fundamentally, all industry participants are also pursuing our goals. The agreement can therefore certainly serve as a model / blueprint for other dairies. And it proves it: The industry does not need milk price regulation from Brussels.