Company

25 October 2024

REWE Group recognised as LGBTIQ+-friendly employer for the third time

Innovative online training for employees and comprehensive diversity management are behind this latest success
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Nearly full marks for diversity: the UHLALA Group has awarded the REWE Group the Gold PRIDE Champion employer seal for the third year running. The award is a tribute to the open and inclusive corporate culture within the REWE Group.

Which companies already run successful LGBTIQ diversity management schemes? Which have been successful in establishing sustainable structures for a culture of diversity? Where is there still room for improvement? The UHLALA Group explores these questions when compiling its annual PRIDE Index. Our LGBTQIA+ network, DITO, and the REWE Group as a whole have been inspected for the third consecutive year and awarded the Gold PRIDE Champion employer seal for 2024. We were able to improve our score once again, receiving 95.67 per cent of all possible points – around five percentage points more than last year.

An online LGBTIQ training course for employees that we launched in January 2024 has had a particularly positive impact on the result. In this seven-minute, fully animated training session, Sam, a virtual, non-binary team member, explains the difference between gender identity and sexual orientation and the advantages of diverse teams, as well as other concepts.

On October 24, two of the national network spokespersons, Tobias Koch and Martina Weinhold, received the award in Hamburg.

Queer Network Award for LGBTIQ e-learning

Not many companies have yet established an online training course that focuses specifically on individual aspects of diversity such as LGBTIQ. The PROUT AT WORK Foundation has recognised this by giving the training course the Queer Network Award in the Big Impact Initiative category. On 24 October, two of the national DITO network spokespeople, Martina Weinhold and Tobias Koch, accepted the award in Hamburg. We are incredibly proud that our idea to develop this kind of online course was listened to and implemented, and that this has been recognised with a very good PRIDE Index result and the Queer Network Award, says Martina Weinhold.

About the PRIDE Champion seal 

  • The PRIDE Champion seal is awarded to companies that create structures in which all employees feel appreciated and able to participate, through integrated LGBTIQ+ diversity management. It is obtained via a stringent review process in the form of an (online) audit. The overall results for all participating companies and organisations are published on the website of the UHLALA Group in the form of the PRIDE Index report.

    More information at pride-champion.de.

About PROUT AT WORK

  • REWE Group’s partnership with the PROUT AT WORK foundation promotes equal opportunities for employees regardless of their sexual orientation.

    More information at proutatwork.de

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