Company

12 April 2022

Convenience store concept pilot: nahkauf opens first grab&go 24-hour store

Josefs nahkauf Box offers food and convenience items at almost any time of the day or night. REWE has opened its first unstaffed grab&go nahkauf convenience store in Pettstadt near Bamberg, Germany.
Reading time: 6 min.

Many rural areas have hardly any local convenience stores left. This is also the case in Pettstadt in the district of Bamberg, which has around 2,000 inhabitants. Josefs nahkauf Box offers a solution to this: the first grab&go convenience store, providing food and other everyday items at almost any time of the day or night. With the pilot, REWE hopes to find a modern solution to the problem of the local supply of food and provisions to people living in rural areas.

(v.l.) Günther Schmid, Sales Manager Nahkauf Region South; Irina Brandt, Project Manager Nahkauf; Jochen Hack, First Mayor of Pettstadt; Thomas Arnold, Business Consultant Region South; Michaela Kaiser, Local Councillor of Pettstadt; Merchant Josef Sier, Landlady Carina Krapp, Florian Sörensen, Sales Manager Nahkauf National.

Much excitement surrounding convenience store: in the Upper Franconian community of Pettstadt near Bamberg, REWE is piloting a new format under the name Josefs nahkauf Box, which aims to ensure a supply of fresh food and everyday products to the community of 2,000. The response to the opening was tremendous, with residents of the small town equally as excited by the new store as the nahkauf retailers and representatives from local councils and government. Many took the opportunity to make a spontaneous test purchase immediately after the opening.

With this pilot, we hope to find a modern solution to the problem of the local supply of food and provisions to people living in rural areas. In Germany alone, there are around 8,000 underserved residential areas where people have to travel very long distances to buy groceries every day. Our nahkauf convenience store format, which ensures a local supply in communities where all competitors have withdrawn, is ideal.

Peter Maly, Member of the Management Board – REWE Chief Operating Officer, Logistics and Supply Chain Management
Peter Maly
Peter Maly, Member of the Management Board – REWE Chief Operating Officer, Logistics and Supply Chain Management

Everything within a space of 39 m2

The easily accessible ‘box’, affectionately christened Bobby by its creators, is a grab&go store. Within a retail space of just 39 m2, customers can shop around the clock from Monday to Saturday. They can select from around 700 food and convenience items, from apples to toothbrushes. Payment is cashless by debit or credit card at a self-checkout.

Payment is made by giro (EC) or credit card at the self-checkout.

Snacks and other dry products are also available.

Snacks and other dry products are also available.

With the nahkauf Box in Pettstadt, we are staying true to our commitment to be an innovative and reliable local retail partner through the nahkauf brand for people in even the smallest communities. The nahkauf retailers honour a social responsibility and provide a solution in areas abandoned by the competitors. We also offer our retailers the option of operating the box as a satellite outlet of the existing supermarket.

Florian Sörensen , National Head of Sales at nahkauf
florian-soerensen
Florian Sörensen , National Head of Sales at nahkauf

Customer friendly and straightforward

The plastic card also gives customers access to the store. They can then move freely around the store and select their purchases at their leisure. The assortment ranges from fresh fruit and vegetables, dairy and frozen products to dry goods, non-alcoholic beverages, toothbrushes, and cigarette vending machines. A focus was placed on REWE’s own brands, organic products in all product categories as well as regional and local suppliers. It also offers trendy items, such as vegan products. However, consumers will not find any beers, wines, or spirits.

I was immediately won over by this new convenience store concept. It means that the mobile population no longer have to travel long distances to the nearest suitable retail store for their everyday provisions. Here, you will find everything you could wish for to meet your daily needs within a small space.

Josef Sier
nahkauf-josef-sier-satelliten-markt
Josef Sier

Cashless payment

Customers use their debit (EC) or credit card to pay for their purchases. Each item must be scanned independently at a self-checkout. Customers can then leave the mini store with their purchase.

The practical nahkauf box is operated by retailers Josef Sier and Thomas Scheuring, who together run a nahkauf supermarket in the small town of Walsdorf, 14 kilometres away. The two take care of replenishment, maintenance, and upkeep.

Convenience stores contribute to a community’s attractiveness. With the new nahkauf concept, an important piece of the puzzle has been put into place for Pettstadt, and is an important step in our further development. I am delighted that the community is once again able to replenish their supplies in the local area at any time of the day, says Jochen Hack, Pettstadt’s first mayor.

How shopping at a grab&go store works

  1. 1. Customer gains access with their debit or credit card
  2. 2. Customer wanders around the store, selecting the items they wish to purchase
  3. 3. Customer scans the items at the self-checkout and pays with their card
  4. 4. Customer leaves the store with their purchases

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