10 October 2022

REWE digital and REWE Systems to merge

The new IT unit will strengthen the REWE Group’s leading technological position in the food retail sector
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REWE digital and REWE Systems are two organizations with a common goal: to always ensure the perfect shopping experience now and in the future. REWE digital was founded to advance the Group’s e-commerce activities. REWE Systems is responsible for its brick-and-mortar business. These areas of expertise are now being combined and will operate as one company under the “REWE digital” brand.

The members of the Executive Board of REWE digital – v.l.n.r. Christoph Eltze (REWE Group Head of digital & technology) and the chief officers Dr. André Marburger, Thomas Friedl, Dr. Robert Zores und Stefan Matzelle.

We have seen customers’ shopping behaviour change in recent years, which has had a significant impact on retail. At the same time, we are well positioned and have enormous potential, both in terms of technology and in terms of innovation. The new unit will allow us to move forward and take our digital and technology efforts to the next level thanks to closer collaboration and better utilization of synergies, says Christoph Eltze.

Our joint goal is to further develop retail IT within the company. This will require not only new technologies and innovations, but also building on our success with respect to solutions for our day-to-day operations, for employees in the markets and in logistics, as well as in collaboration with technology partners and start-ups. Our employees will play a key role in this regard, and we are actively investing in them. We are helping them to develop their expertise – expertise that we need. And by taking this step, we will additionally be able to offer them new development opportunities. It also underscores our leading technological position in the food retail sector over the long term, adds Thomas Friedl, member of the Executive Board of REWE digital.

For the employees of the new REWE digital unit, the close collaboration has been a reality for the past few months. Whether it’s in Cologne, Berlin, Ilmenau, Kiel, Sofia, Varna, Graz, Málaga, or the regional locations in Germany, a diverse and large number of collaboration workstreams are now active. In addition, a number of technology teams have already strengthened and optimized their collaboration where doing so is feasible and makes sense.

As part of the restructuring, REWE digital will receive a new corporate identity that represents the two previous units and the people associated with them. The new look will involve not only new branding, but also shared processes and procedures, cultural values, and goals, which we will continue to develop in the coming months.

About REWE Group

The cooperatively organized REWE Group is one of the leading trade and tourism groups in Germany and Europe. In 2023, the company generated a total external turnover of more than 92 billion euros. Founded in 1927, REWE Group operates with around 390,000 employees in 21 European countries. 

The sales lines include REWE, REWE CENTER and BILLA as well as BILLA PLUS and ADEG supermarkets and consumer stores, the discounter PENNY, IKI, the drugstores BIPA and the toom Baumarkt DIY stores. The company also operates convenience stores REWE To Go and the e-commerce activities REWE Liefer- and Abholservice as well as Zooroyal and Weinfreunde. The Lekkerland Group comprises the wholesale activities of the business group in the area of on-the-go consumption. Under the umbrella of DERTOUR Group, the Travel and Tourism division includes more than 2,100 travel agencies, tour operators as well as hotel brands and online travel portals. 

Ines Schurin
Group Director Corporate Communications and Company Spokesperson