The outlook for the 2025 travel year gives us cause for optimism at the DERTOUR Group. Visitor numbers are rising in the European and German markets, and more and more people seem to be catching the travel bug. We are particularly pleased to note that package holidays are in high demand. As travellers seek out exciting destinations, they are also interested in comprehensive packages that cover transport, food and accommodation. The EU institutions in Brussels are currently considering issues related to package travel. During the upcoming reform of the Package Travel Directive, it is important not to lose sight of what I believe to be the obvious benefits and added value of package holidays.
Over the past year, tour operators have once again faced daunting challenges, as places like Rhodes, Tenerife, and Hawaii have been hit hard by forest fires and flooding. And who could forget the devastating earthquake in Myanmar and Thailand a few weeks ago, or the series of earthquakes on Santorini? Package holidays offer holidaymakers comprehensive protection in the event of natural disasters, strikes, pandemics, or a tour operator’s insolvency. If the worst should happen, experts, including those from our company, are on hand to provide assistance, whether by arranging for return transport or new accommodation, for example, or by rebooking. Note that there were no photos of stranded holidaymakers following the bankruptcy of German tour operator FTI last year.
I cannot emphasise enough that package travel is the most consumer-friendly form of travel. However, I must add that package holidays have to remain attractive for future travellers and stay competitive with individual travel products that consumers book independently. It is vital, therefore, to avoid placing an excessive burden on package holidays, which are already extremely consumer-friendly, by introducing additional requirements – while not imposing similar requirements on individual services. It is important to note that such a high level of protection places a much higher economic burden on us, as tour operators. Policymakers should not overstep the mark. Comprehensive consumer protection will only work if people continue to book package holidays. Customers’ sensitivity to prices and shrinking household budgets must not be forgotten.