Exterior view of the REWE supermarket in Ridders with a rainbow flag at the entrance.

Company

6 May 2024

“We are a family business”

Over 50 employees, half a dozen nationalities. The REWE store on Eigelstein is a model of diversity in action.

Reading time: 7 min.

The team at Udo Ridders’ store on Cologne’s Eigelstein is as diverse as its customers. A role model for diversity in practice. We asked his team to tell us what makes working at REWE Ridders so special.

Over 50 employees, from the very first employee to the newcomer, half a dozen nationalities, united in people with the most diverse biographies and life plans: It’s a colorful team in the best sense of the word that keeps Udo Ridders’ REWE store running. As colorful and diverse as the Eigelstein, the street near Cologne’s main train station that gave its name to an entire neighborhood and in the middle of which the REWE store is located. We wanted to know from its boss and his employees: How do the market and the people come together? What is the secret of living together? What makes working in this store with its different characters so special? Here are their answers.

When I took over the store, I had just come out of the closet. The customers thought it was great to be so open and honest. I think that was the big step in the collaboration. Over the years, we got to know various people, for example from ‘Startreff’ (a travesty theater nearby, editor’s note). During the Corona period, the artists had problems there because they weren’t allowed to perform anywhere, everything was closed. One or two of them came to us as temporary help. Diversity is not a statement for us, but a matter of course. Homophobia is not an issue here on the Eigelstein. On the contrary: there has always been recognition. The team spirit is strong. We maintain good contacts with associations and initiatives that look after people who have come here. When the question of an internship comes up, they always think of REWE Ridders. This is how new people keep coming to us. For some, this can be the starting signal for a new career. In the beginning, when the language barrier is too high, I mainly deploy the employees in the warehouse. The main thing is that the work is fun. I still spend a lot of time in the store myself, working actively. I’m one of those people, I have to be at the front. I can then demand what I do from my employees.

Udo Ridders, Manager of the REWE store on Eigelstein street

Portrait of Udo Ridders in the REWE supermarket

Udo Ridders, Manager of the REWE store on Eigelstein street

I was born in Brazil and have lived in Germany for 32 years. Before I worked here, I was a customer. I’m a queer DJ, that’s my main profession. I couldn’t do my job during the coronavirus period, everything was closed. I didn’t want to wait for better times and applied for a job at Ridders. I’ve been here since 2021. The environment and the working hours are completely different to what I’m used to as a DJ. The work is a lot of fun. I had no problem integrating at all. Everyone has their own view of life, and that’s a good thing, we all get along really well. You just have to accept and respect each other. It’s a cultural exchange, we learn a lot from each other. Friendships have even developed, some colleagues come to the parties when I perform as a drag queen.

Fernando Bastos, Temporary employee at Ridders’ REWE store

Portrait of Fernando Bastos at the REWE supermarket in Ridders

Fernando Bastos, Temporary employee at Ridders’ REWE store

I came to Germany from Damascus in 2015 and have been with Ridders for five years. I really enjoy working here, it’s my second home. I think it’s great that you have so much contact with customers and colleagues at work. It was a bit difficult at the beginning because I didn’t know all the customers and colleagues yet. I invested in my language skills and further training at the vocational college, which helped me a lot. The market is also a place of integration because you work with many different nationalities here. You exchange ideas about the different cultures that everyone brings with them.

Ghiath Hobbi, Substitute&closing staff at Ridders’ REWE store

Portrait of Ghiath Hobbi at the REWE supermarket in Ridders

Ghiath Hobbi, Substitute&closing staff at Ridders’ REWE store

I was a customer at Ridders with my mom as a child. We always enjoyed shopping there because of the atmosphere and the Turkish employees. When I was looking for an internship in the ninth grade, the REWE store was literally just around the corner, so I did my first internship here when I was fifteen. I liked the relaxed atmosphere and the colorful variety. It’s important for me to be noticed and respected by the employees. For me, that is the key to good, successful collaboration. Whether the team is large or small, you have to stand together. I learned that from Mr. Ridders. The team is like a solid wall that holds the building together: family-like, we look out for each other. We try to be there for each other and solve any problems that arise together. Mr. Ridders was and is always there for us. Conversely, we are Udo Ridders’ family.

Metin Kir, Manager at Ridders’ REWE store

Portrait of Metin Kir at the REWE supermarket in Ridders

Metin Kir, Manager at Ridders’ REWE store

I came here from Ecuador 24 years ago. I didn’t speak much German back then, was looking for a job and contacted Mr. Ridders in 2001. Today I know I was lucky: with the boss and with the company. I look after dairy and convenience products, tidy up and restock. I like doing the job. The work is fun because the boss is a great person and spreads a good atmosphere. I’ve got to know a lot of people from many different nationalities here and have never had any problems. It’s like a second family.

Maria Riccio de DiMarco, Employee at Ridders’ REWE store in charge of dairy products and convenience food

Portrait of Maria Riccio de diMarco at the REWE supermarket in Ridders

Maria Riccio de DiMarco, Employee at Ridders’ REWE store in charge of dairy products and convenience food

The market

in 1997, Udo Ridders started his own REWE store, initially at Eigelstein 50-51, the location of today’s PENNY store. in 2006, the store moved to number 80-88, where a Globus hypermarket had previously been located. There, Ridders and his team occupy 1,800 square meters of sales space, spread over two floors.

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