27 January 2020

The REWE Group intro­duces inno­vative coating tech­nique

A fructose-based coating can double the shelf life of avocados

PENNY and REWE are trying out the innovative coating technique to extend the shelf life of selected fruits in up to 860 stores.

From Monday (27/01), customers in about 360 PENNY stores across North Rhine-Westphalia and Rhineland-Palatinate can buy Moroccan-grown avocados that have been covered with a fructose-based protective coating. They will also be on sale in several hundred REWE stores under the “Feine Welt” brand from Wednesday (29/01).

Tests in the warehouse previously showed that it is possible to double the shelf life of avocados – up to eight days with the right conditions. For the REWE Group, the coating is a further step forward in its long-term sustainability strategy to halve the amount of food waste by 2030. The test is running indefinitely.

“We see the coating as an innovative procedure to significantly lengthen the shelf life of selected fruits, such as avocados, limes and other citrus fruits, as well as pome fruits, such as apples and pears. This is beneficial both for us as the retailer and for our customers since fewer avocados are thrown away. We really hope that our customers will choose these products to support us in our fight against food waste,” said Eugenio Guidoccio, Ultra‑Fresh 1 Products Manager at the REWE Group.

About REWE Group

The cooperatively organized REWE Group is one of the leading trade and tourism groups in Germany and Europe. In 2021, the company generated a total external turnover of 76.5 billion euros. Founded in 1927, REWE Group operates with around 380,000 employees in 21 European countries.

The sales lines include REWE, REWE CENTER and BILLA as well as BILLA PLUS and ADEG supermarkets and consumer stores, the discounter PENNY, IKI, the drugstores BIPA and the toom Baumarkt DIY stores. The company also operates convenience stores REWE To Go and the e-commerce activities REWE Lieferservice and Zooroyal. The Lekkerland Group comprises the wholesale activities of the business group in the area of on-the-go consumption.Travel and tourism under the umbrella of DER Touristik Group includes the tour operators DERTOUR, ITS, Meiers Weltreisen, Kuoni, Helvetic Tours, ITS Coop Travel, Billa Reisen, Koning Aap, Exim Tours and Fischer as well as more than 2,300 travel agencies (e.g. DERTOUR, DERPART, Kuoni, Exim, Fischer and cooperation partners), the hotel brands Sentido, Aldiana, Calimera, Cooee, and the online travel portal Prijsvrij Vakanties.

Andreas Krämer
Spokesperson REWE Group