Portrait of Ines and Rainer Quermann in front of the shelves with vegan products.

Product range

20 November 2025

Innovative plant-based protein products: “Our guests love the vegan range”

Vegan variety with heart: At REWE Center Quermann in Bielefeld, everything revolves around taste, quality, and regional origin. Ines and Rainer Quermann regularly surprise their guests with innovative plant-based protein products — focusing on enjoyment, sustainability, and one-on-one consultation.

Reading time: 4 min.

For Ines and Rainer Quermann, plant-based protein products are a labor of love, and they regularly surprise their guests (as they call their customers) with them.

It has to taste good and look appetizing. That’s the be-all and end-all, says Ines Quermann, summing up her extensive experience in selling plant-based protein products. She knows fo sure, because together with her husband Rainer, she constantly offers her customers new products to try at their joint REWE Center in Bielefeld.

Portrait of Ines Quermann

About:

Ines Quermann

REWE independent retailer

Good taste is the most important thing

Our guests love the vegan products range, they regularly ask: Do you have anything new? reports Ines Quermann. And we are also always  proud that we have new items to offer.“

Of course, this was not always the case. In the beginning, there was the realization: It doesn’t sell off the shelf. You have to feed people, and we like to do that very much, very often and very successfully,” says Ines Quermann. “We not only taste new products within our team, but we also give our guests a platform here in the store where they can taste and experience new products. If people say ‘tastes good’, then it is added to the range.“

Video

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Portrait of the Quermann family

The Quermann merchant family presents its range of protein products

Vegan variety with heart: At REWE Center Quermann in Bielefeld, everything revolves around taste, quality, and regional origin. Ines and Rainer Quermann regularly surprise their guests with innovative plant-based protein products — focusing on enjoyment, sustainability, and one-on-one consultation.

Origin is close to our hearts

It is important to know where products come from and how they are made. It’s great when they also come from the region or even from Bielefeld itself, says Rainer Quermann. His wife adds: We are proud to be able to present ‘Miss Mineva’s’, a regional start-up, in our market. These fermented soups are selling extremely well. This is a matter close to our hearts and something that sets us apart from the competition.

Portrait of Rainer Quermann

About:

Rainer Quermann

REWE independent retailer

It is essential for us, to show this segment because we are convinced that plant-based nutrition will become increasingly important in the future. There are already customers in all age groups who want to eat healthily and sustainably. We believe that in the future, more and more people will consume less meat, but will do so more consciously.

Ines Quermann, REWE independent retailer

Portrait of Ines Quermann

Ines Quermann, REWE independent retailer

Bestseller: Milk alternatives

Bestseller in the program by the way are the plant-based milk alternatives, such as oat and almond milk, as well as vegan mortadella, which is also very popular within the Quermann family.

Rainer Quermann takes the plant-based milk carton from Ines Quermann's hands.

The plant-based milk alternatives are also very popular with family businesses.

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