Cologne. Developing projects around artificial intelligence (AI) requires forward-looking and reliable guidelines and directives, and this is the central theme of the ‘AI Manifesto’ that the REWE Group released at a German Retail Federation (HDE) event in connection with Digital Day 2020. With the release of the document, which focuses on the ethics of artificial intelligence, the REWE Group has expanded its consistently held and long-standing fundamental ethical principles to include the digital domain. Many areas of the company have contributed to developing the manifesto under the guidance of experts at REWE digital.
“Various areas of the REWE Group have been engaging with AI and AI applications for some time. At REWE digital, we have been and are continuing to intensely monitor the somewhat controversial discussions on ethics and artificial intelligence. It was important to us to devise guidelines and an operating framework for developers that incorporate ethical considerations and are also transparent and comprehensible. The existing models did not go far enough in that respect, nor were they useful for developers to put into practice in any way,” says Dr Robert Zores, CTO of REWE digital.