Local produce in REWE stores
A short journey from field to store would not be possible without strong relationships with local producers. Both REWE and PENNY offer a diverse range of fresh, high-quality, locally sourced products in their stores.
But it is not only the customers who benefit. The farmers do, too. For Christian Berghs-Trienekens from ‘BT Gemüse’, the partnership with PENNY has meant guaranteed sales and reliable growth.
Besides opportunities for direct marketing, Christina Ingenrieth from Genholter Hof appreciates the greater brand recognition the partnership with REWE has brought. She hopes to continue the partnership for decades to come.