23 July 2019

REWE Group ex­pands Fair­trade choco­late range

100 percent Fairtrade cocoa in own-brand REWE and PENNY pastries
Reading time: 4 min.

The REWE Group is expanding its own-brand Fairtrade chocolate range: by the end of 2020, all baked confectionery containing cocoa (organic and conventional) in the 5,500 REWE and PENNY stores will switch to Fairtrade or the Fairtrade Cocoa Program. Last year, the Group announced that all own-brand chocolate items (blocks of chocolate, chocolate bars, chocolate boxes, Easter and Christmas confectionery) as well as instant cocoa and hazelnut cocoa spreads would gradually transition to Fairtrade or the Fairtrade Cocoa Program.

These objectives are also part of the updated guidelines for cocoa products recently published by the REWE Group. The guidelines set out a binding framework for the REWE Group and its business relations with contractual partners for more sustainable cocoa cultivation. Their aim is to improve social, ecological and economic conditions in the growing countries, and they define specific requirements to this end. Purchasing more sustainable cocoa products with a view to shaping the sustainable development of cocoa cultivation is very important to the REWE Group. The guidelines apply to all own brands at REWE and PENNY in Germany with a substantial cocoa content. Today, 99 percent of the cocoa in all of the REWE Group’s own brands is already certified as sustainable.

As a founding member of the “Forum for Sustainable Cocoa”, the REWE Group has been committed to certified cocoa growing for many years. Since 2014, the REWE Group has been cooperating with the Fairtrade Cocoa Program which provides small farmers with a more stable income as well as additional income for implementing local projects. The REWE Group has been active in fair trade since 1993 and was the first retailer to bring Fairtrade coffee to stores throughout Germany more than 20 years ago. Tea, confectionery and Fairtrade roses followed. Since then, more and more private labels have featured the Fairtrade seal. In 2014, the REWE Group won the Fairtrade Award in the “Retail” category.

About REWE Group

The cooperatively organized REWE Group is one of the leading trade and tourism groups in Germany and Europe. In 2022, the company generated a total external turnover of 85 billion euros. Founded in 1927, REWE Group operates with around 380,000 employees in 21 European countries.

The sales lines include REWE, REWE CENTER and BILLA as well as BILLA PLUS and ADEG supermarkets and consumer stores, the discounter PENNY, IKI, the drugstores BIPA and the toom Baumarkt DIY stores. The company also operates convenience stores REWE To Go and the e-commerce activities REWE Lieferservice and Zooroyal. The Lekkerland Group comprises the wholesale activities of the business group in the area of on-the-go consumption.Travel and tourism under the umbrella of DER Touristik Group includes the tour operators DERTOUR, ITS, Meiers Weltreisen, Kuoni, Helvetic Tours, ITS Coop Travel, Billa Reisen, Koning Aap, Exim Tours and Fischer as well as more than 2,300 travel agencies (e.g. DERTOUR, DERPART, Kuoni, Exim, Fischer and cooperation partners), the hotel brands Sentido, Aldiana, Calimera, Cooee, and the online travel portal Prijsvrij Vakanties.

Kristina Schütz
Spokesperson REWE Group

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