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Optimum Performance. For customers, traders and staff alike.

The cooperative REWE Group is one of Europe's largest Retail and Tourism Groups.

Learn more about our
Learn more about REWE Group!

Management Board,
Sales Lines,

The Management Board

As the use of smartphones and tablets increases, so do the digital requirements placed upon the trade sector. Mobile internet is becoming an integral part of everyday shopping. Consumers buy food both in local stores and online and book their travels either in the travel agency or on the internet. Digitalisation of trade presents one of the major challenges of the coming years. In this light, REWE Group focuses on a horizontal and vertical development of its e-commerce activities. On the other hand, stationary trade will be consequently modernized, new sales formats and channels will be developed and the existing ones adapted to the changing requirements of our customers as well as to the current technical challenges of the online era. REWE Group - made fit for the future by...

The Management Board

Annual Report 2019: "At your side"

In addition to the economic key figures for the successful business year and the milestones of the year, the annual report also provides information in a magazine about how closely the business of the cooperative group of companies in trade and tourism is linked to the lives of people in Germany and their European markets.

Our Annual Report

Sales Lines

Did you know? It's not only REWE that belongs to us. From PENNY to toom to DERTOUR, many famous brands, retail stores, discount stores, tourism agencies and production facilities are part of the REWE Group. Many of the companies can be found in Germany, throughout Europe, and in many other parts of the world.

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REWE Group and its sales lines are committed in around 80 Sponsorships - nationally and internationally. The focus is on sports in conjunction with healthy nutrition.

Our Sponsorships

Our history

90 amazing years of history: we have summarised the most important milestones of REWE Group's history for you. From the roots in 1927 to this day.

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Our quality management

Quality Management

Quality and safety of products are our highst priority. Learn more about our acitvities to assure high-quality products.

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REWE Group in Asia

Our procurement organization, REWE Far East, bolsters the REWE Group’s purchasing strategy. Operating from offices in Hong Kong, Shanghai, Bangkok and Istanbul, over 100 employees at REWE Far East procure food and non-food products in Asia for the REWE Group’s German brands: REWE, PENNY and toom Baumarkt. It also supplies the REWE Group’s international subsidiaries, such as PENNY International and BILLA International. If you are a producer in Asia with products to offer, please contact

REWE Far East