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Optimum Performance. For customers, traders and staff alike.

The cooperative REWE Group is one of Europe's largest Retail and Tourism Groups.

Future in Sight.

As the use of smartphones and tablets increases, so do the digital requirements placed upon the trade sector. Mobile internet is becoming an integral part of everyday shopping. Consumers buy food both in local stores and online and book their travels either in the travel agency or on the internet. Digitalisation of trade presents one of the major challenges of the coming years. In this light, REWE Group focuses on a horizontal and vertical development of its e-commerce activities.

On the other hand, stationary trade will be consequently modernized, new sales formats and channels will be developed and the existing ones adapted to the changing requirements of our customers as well as to the current technical challenges of the online era.

REWE Group - made fit for the future by...

The Management Board

Successful in Germany and Europe for 90 Years.

Founded 1927 in Cologne, the cooperatively set up REWE Group is one of the leading trade and tourism groups in Germany and Europe. Altogether 345.000 colleagues work in 21 European countries for you - our customers. Here you do your shopping - day by day in one of our 15.000 stores. In 2017 we generated a total external turnover of around 58 billion euros.

Our Annual Report

REWE Group worldwide.

Did you know? It's not only REWE that belongs to us. From PENNY to toom to DERTOUR, many famous brands, retail stores, discount stores, tourism agencies and production facilities are part of the REWE Group. Many of the companies can be found in Germany, throughout Europe, and in many other parts of the world.

Learn more

We are committed. And commitment also means for us to participate in sponsorhips.

REWE Group and its sales lines are committed in around 80 Sponsorships - nationally and internationally. The focus is on sports in conjunction with healthy nutrition.

Our Sponsorships

The history of REWE Group

88 amazing years of history: we have summarised the most important milestones of REWE Group's history for you. From the roots in 1927 to this day, illustrated with original archive photos.

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Our quality management

Thinking with a mind to the future. Acting with a mind for discipline.

Quality and safety of products are our highst priority. Learn more about our acitvities to assure high-quality products.

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Buying Organization for REWE Group in Asia.

Our procurement organization, REWE Far East, bolsters the REWE Group’s purchasing strategy. Operating from offices in Hong Kong, Shanghai, Bangkok and Istanbul, over 100 employees at REWE Far East procure food and non-food products in Asia for the REWE Group’s German brands: REWE, PENNY and toom Baumarkt. It also supplies the REWE Group’s international subsidiaries, such as PENNY International and BILLA International.

If you are a producer in Asia with products to offer, please contact

REWE Far East