September 24, 2026, Cologne / Bad Vilbel: Whether checking a product’s availability online, picking up items at the store, or — in the future — having them delivered directly from the nearest toom Baumarkt DIY store — customers today expect flexible shopping options that fit seamlessly into their daily lives. Especially when it comes to project-based purchases at a DIY store, transparency regarding available inventory is crucial so that customers know — even before visiting the store — that the products they need are in stock. To continuously improve this shopping experience, toom Baumarkt DIY store and fulfillmenttools — two companies within the REWE GROUP — are combining their retail and technology expertise. Together, they are laying the groundwork for improved inventory availability across all locations and channels, transparent shipping costs, and future delivery models such as “ship-from-store,” where online orders can be shipped directly from the stores.rnu003cdivu003eThe two companies will demonstrate how retail and technology expertise work together within the REWE GROUP on September 30, 2026, at RETAIL NXT in Bad Vilbel near Frankfurt am Main. In a joint masterclass, Cordula Mehler, Head of Omnichannel Commerce & Digital Services at toom Baumarkt DIY store, and Mark Byerly, Head of Customer Success at fulfillmenttools, will explain how toom is continuously developing its omnichannel services and laying the foundation for future delivery and service offerings with a modern order management platform. The focus is not only on more efficient processes, but above all on a more convenient, flexible, and customer-centric shopping experience: from reliable inventory displays and in-store pickup to the fastest and most cost-effective delivery possible.
From the REWE GROUP for customers: toom Baumarkt DIY store and fulfillmenttools lay the foundation for flexible omnichannel services
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From Rigid Shipping Rules to a Scalable Fulfillment Framework
At the heart of the collaboration between toom and fulfillmenttools is the implementation of the Agentic Order Management System, which orchestrates both shipping orders (Click & Deliver) and pickup orders (Click & Reserve) are orchestrated based on actual availability. This further improves both customer satisfaction and the profitability of Click & Deliver orders.
The goal is to efficiently manage Click & Deliver orders across various shipping channels while making optimal use of existing fulfillment capacities. This involves the use of fulfillment centers, and in the future, stores and connected dropshipping partners as well. This is an important step toward reliably and cost-effectively fulfilling the customer promise. As a result, delivery times can be shortened, product availability increased, and orders processed more flexibly. At the same time, existing resources within the market and logistics network are utilized more efficiently. The focus is on providing customers with the best possible support in carrying out their projects — regardless of whether they shop in-store, reserve items, pick up merchandise, or have it delivered to their homes.
With fulfillmenttools, we have a partner at our side that provides technological support for our omnichannel strategy and understands our retail requirements. The new order management structure lays the foundation for making our existing services more efficient and gradually expanding them to include additional fulfillment models such as ship-from-store. This is how we’re laying the groundwork for an even more flexible and customer-centric shopping experience,
says Cordula Mehler, Head of Omnichannel Commerce & Digital Services at toom Baumarkt DIY store.
Mark Byerly, Head of Customer Success at fulfillmenttools, also emphasizes that technological advancement and practical implementation can go hand in hand: u003cqu003eThe project with toom shows how retailers can use a modern order management platform to digitize existing processes while simultaneously laying the foundation for future omnichannel models. We are particularly pleased to be implementing this project together with a company within the RWE Group. As a spin-off of REWE digital, we have firsthand knowledge of the retail industry’s requirements. This makes it all the more rewarding to support toom — a partner from the “REWE GROUP family”— in future-proofing its fulfillment processes.”
The collaboration between toom and fulfillmenttools marks an important step in the further development of toom’s omnichannel strategy. fulfillmenttools’ Agentic Order Management System digitizes the existing “Click & Reserve” and “Click & Deliver” processes and lays the groundwork for efficiently integrating additional fulfillment and shipping models, such as “Ship-from-Store.” By combining retail expertise with technological innovation, the conditions are created for new service offerings and an even more flexible shopping experience for customers.
A Quick Explanation: An Overview of the Most Important Terms
Ship-from-Store: Online orders are shipped directly from a store rather than exclusively from a central warehouse.
Click & Reserve: Customers reserve an item online and pay for it when they pick it up at the store.
Click & Deliver: Customers order and pay for an item online and then have it conveniently delivered to their home.
Agentic Order Management System (Agentic OMS): An intelligent order management system that uses AI to make autonomous decisions, such as selecting the best shipping location, monitoring inventory, and automatically optimizing orders.
Project Scope
At a glance, the collaboration currently includes:
Implementation of an Agentic Order Management system with cross-channel inventory visibility as the foundation for toom’s pickup and shipping processes; Ship-from-Store is expected to follow in the future.
Optimization of shipping costs for Click & Deliver from toom’s fulfillment centers (FFC) and distribution centers (DS), expanded to include Ship-from-Store shipments, in order to fulfill the customer promise cost-effectively.
An initial rollout at one location (FFCs and DSs will be handled similarly), with a planned pilot phase to expand to a few additional locations.
