Queer people are once again facing increased hostility, and public debates are becoming more heated. Together with DITO, we are therefore committed to ensuring that everyone can live and work openly here without fear of discrimination.
CSD 2026: Take a Stand. Embrace Diversity.
Together with our LGBTIQ employee network, DITO, we are once again participating in numerous Christopher Street Days and Pride events this year. For the first time, we’ll have trucks in six German cities, and we’re also supporting numerous regional Pride events as well as initiatives organized by our regional offices and retailers. We are also sending a clear message of diversity at our locations in Austria, Italy, and Slovakia.
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Premiere in Munich
To kick off our CSD summer, we participated in Munich’s Christopher Street Day for the first time at the end of June with our own truck. Together with our employee network DITO, colleagues, friends, and family members took to the streets to send a clear message of diversity, respect, and solidarity.
More than 30,000 participants and around 200,000 spectators turned Munich’s CSD into an impressive statement in support of an open and diverse society. Right in the thick of it: our REWE Group truck and many dedicated colleagues who made diversity visible.
Record in Cologne
Just one week later, Germany’s largest Pride event, ColognePride, took place. On July 5, the CSD parade wound its way through downtown Cologne. About 60,000 people took part in the parade, and a total of about 1.5 million visitors came to Cologne — more than ever before. Under the slogan For Queer Rights — Many. Together. Strong!
they sent a powerful message in support of equal rights and social cohesion.
In the middle of the march, around 400 colleagues were also represented alongside DITO — on the RWE Group truck and in a large group of marchers.
On Sunday, we once again felt that the CSD generates a very special energy. The atmosphere on the float and in the marching group is almost impossible to put into words, and many participants feel proud to be part of an employer that visibly supports and celebrates diversity,
says the Head of Event & Travel Management and DITO spokesperson.
2026 we supported ColognePride for the fourth consecutive year as the main sponsor — yet another sign of our long-term commitment to diversity, respect, and a discrimination-free society.
Our CSD Summer Continues
Following Munich and Cologne, more Pride parades are on the schedule for the coming weeks: Leipzig, Frankfurt am Main, Berlin, and Hamburg. This means we’ll be represented with our own trucks in six German cities this year — more than ever before.
Our regional offices and retailers also support numerous other local Pride parades — for example, through partnerships with local organizations, fundraising campaigns, or their own initiatives at the stores. This makes it clear: The CSD isn’t just a summer event — it’s part of our commitment to diversity in everyday life.
Across National Borders
Our commitment doesn’t end at the German border. Our international retail chains are also participating again: BIPA at Vienna Pride, PENNY took part in Milan Pride with its own float, and BILLA at Dúhový Pride in Bratislava. Together, they support local events that champion the causes of the LGBTQIA+ community.
