Retail media is developing into an advertising genre in its own right. We recognized this very early on and invested very early, making us a pioneer in the retail sector. Our success in this area is based on strong partnerships, a spirit of innovation and constant adaptation to the needs of our customers. It is precisely this exchange that we are seeking with the Retail Media Xperience. After all, we can’t do it alone, but want to look at the trends together with industry and technology partners and agencies and shape the future together.
Three questions with Chief Digital and Technology Officer Christoph Eltze on Retail Media
At the Retail Media Xperience trade event, we looked at current trends in the new advertising category with experts and partners. In our "Three questions with" format, our Chief Digital and Technology Officer, Christoph Eltze, gives his assessment of the market.
Reading time: 2 min.
-
Why does REWE Group organize an event like the Retail Media Xperience?
-
How will retail media continue to develop?
We will continue to invest in any case. New advertising channels are being developed. In particular, those that measurably reach relevant customer segments will become much stronger. In our opinion, retail media will be the channel with the highest growth rates in the coming years.
-
What are the current retail media trends?
We are always playing out new things for the customer. 3D advertising in particular is very exciting and great to look at. But it’s also about making our products easily accessible for our partners. A great deal of detailed work is required here so that our customers can play in their advertising according to their preferences – and very conveniently.
About:
Christoph Eltze
Member of the Management Board – Chief Digital and Technology Officer
