In the middle of life, close to people: In our film series, we introduce retailers, partners and managers from the various sales lines of REWE Group, who contribute to the success of the different divisions with their individual signature every day. They are all united by a common foundation of values that is deeply rooted in the cooperative tradition of REWE Group. Today in Interview: Hilmar Hübers, Chief Operating Officer and future Chairman of the Executive Board at Lekkerland.
Enjoyment on the go? No problem, thanks to Lekkerland.
The convenience specialist supplies customers with “to go” products at around 51,300 points of sale throughout Germany, for example at petrol stations, kiosks and high-frequency locations such as train stations, airports and city centers.
Lekkerland itself is not organized as a cooperative, but as part of the REWE Group, it is also part of the cooperative. The values we live by at Lekkerland are very much in line with the values of the cooperative,
explains Hilmar Hübers, Chief Operating Officer. Customer orientation, cross-generational thinking, fairness and solidarity, but also Sustainability and entrepreneurship are central aspects that are lived at Lekkerland, as well as at the REWE Group as a whole.
Out-of-home consumption is booming: an interview with Lekkerland COO Hilmar Hübers
Hilmar Hübers, Chief Operating Officer and future Chairman of the Executive Board at Lekkerland. Hüber talks about further development and the importance of a cooperative.
“We want to keep developing, we want to be innovative on a large and small scale.”
Lekkerland has been actively driving digital innovations for several years now and continues to consistently expand this area. One successful example of the convenience specialist’s ability to innovate are the four smart store concepts that use technologies with self-checkout solutions and artificial intelligence to make the shopping experience as convenient as possible. We specifically encourage this courage to quickly adopt technological developments in order to improve the customer experience and position ourselves for the future within our community.
Lekkerland SE
With more than 5,800 employees, around 61,000 retail outlets supplied in four European countries, and total sales of around €15 billion (2024), Lekkerland is Europe’s convenience specialist. Since 2020, Lekkerland has been operating under the umbrella of the REWE Group, joining one of the leading retail and tourism groups in Germany and Europe.
