Cologne, 03. June 2025 – REWE Group invests USD 17 million in the platform fulfillmenttools and thus supports OC fulfillment GmbH on its way to becoming the global market leader for Distributed Order Management Systems (DOMS). The Cologne-based software company was founded in 2020 from the innovation hub of REWE digital, which is part of the REWE Group. In recent years, fulfillmenttools has acquired numerous well-known retailers as customers, most recently the bookstore company Thalia. The investment will now be used to further drive international growth.
Sophisticated order routing for a unique shopping experience
fulfillmenttools sets standards in order management. Thanks to highly developed order routing, users of the platform benefit from the best possible routing decision for a customer order based on individual user criteria and data. Thanks to innovative technology, fulfillmenttools gives retailers the opportunity to differentiate themselves in the market with a unique shopping experience and thus gain a competitive advantage.
The REWE Group is delighted about the collaboration: We are convinced that fulfillmenttools has the potential to change omnichannel retail in the long term. That’s why our investment is not just financial support. With this strategic partnership, we want to shape the future of retail together,
explains Christoph Eltze, Management Board Member for Digital and Technology at REWE Group. Udo Rauch, Managing Director fulfillmenttools, is also convinced that the collaboration will further strengthen the company’s market position: “In addition to financial innovation, REWE is helping us with its many years of experience in the digitalization of retail. We are very pleased about the trust placed in us and see this as confirmation of our successful work in recent years.“
With fulfillmenttools, retailers worldwide can rely on a technologically mature solution that ensures both scalability and seamless integration into existing systems.
