June 03, 2025, Cologne – REWE Group is investing USD 17 million in the fulfillmenttools platform to support OC fulfillment GmbH toward becoming the global market leader in Distributed Order Management Systems (DOMS). Based in Cologne, this software company emerged from the innovation hub of REWE digital in 2020, a subsidiary of REWE Group. Over recent years, fulfillmenttools has acquired numerous well-known retailers as customers, with Thalia, the renowned book retail company, being one of the latest additions. The investment aims to accelerate international expansion and growth.
Sophisticated order routing for a unique shopping experience
fulfillmenttools sets the standard in order management. Thanks to highly developed order routing, the platform enables users to make optimal routing decisions for customer orders based on personalized criteria and data. Thanks to innovative technology, fulfillmenttools allows retailers to distinguish themselves in the market, offering a unique shopping experience that ultimately provides a competitive edge.
REWE Group is delighted about the collaboration: We are convinced that fulfillmenttools has the potential to transform omnichannel retail in the long term. That’s why our investment is more than just financial support. Through this strategic partnership, we aim to collaboratively shape the future of retail,
explains Christoph Eltze, Chief Digital and Technology Officer at REWE Group. Udo Rauch, Managing Director fulfillmenttools, is also convinced that the collaboration will further strengthen the company’s market position: In addition to its financial innovative strength, REWE brings years of experience in retail digitalization to the table. We deeply appreciate the trust placed in us, viewing it as a validation of our successful efforts in recent years.
With fulfillmenttools, retailers worldwide can rely on a technologically mature solution that guarantees both scalability and seamless integration into existing systems.
