BIPA officially enters the Romanian market today and opens its first store in the Mega Mall shopping center in the Romanian capital Bucharest. The first BIPA store in Romania has a sales area of around 320 m² with a modern store layout concept and offers customers an attractive shopping experience. The range includes over 13,000 products from the beauty, body care, health and household sectors as well as over 25 well-known make-up brands, including the own brand Look by BIPA. In addition, a broad own-brand range with BI CARE, BI LIFE, BI KIDS, BI STYLED, BI HOME, BABYWELL and bi good – with an excellent price-performance ratio and tailored to the needs of consumers.
The opening of the first BIPA store in Romania is an important milestone for us and a strategic step in our international expansion. Our aim is to offer Romanian consumers a modern drugstore concept with a wide range of products,
says Martin Gaber, Managing Director of BIPA Romania.
The opening of the first store is the starting signal for BIPA’s expansion in Romania. The plan is to open 20 to 25 stores a year by 2026. Romania is the third country in which BIPA is active after Austria and Croatia.
Markus Geyer, CEO BIPA International: Based on our successes in Austria and Croatia, we are now also bringing strong own brands, attractive prices and a modern shopping experience to Romania – an important strategic step for BIPA and REWE Group.
With 45 years of experience in drugstore retail, BIPA is one of the leading drugstore retailers in Austria and a major player in Croatia. Around 3.3 million loyal customers count BIPA as their preferred brand. in 2025, the company exceeded the EUR 1 billion revenue mark in Austria and Croatia – driven by strong, consistent growth in recent years.
BIPA’s expansion in Romania is a strong signal for our positioning in Central and Eastern Europe. Thanks to the close cooperation and combined expertise of our colleagues at PENNY Romania, BIPA was able to prepare its market entry in the best possible way. With a clear growth strategy, we will offer customers in Romania the quality and variety that BIPA has stood for for decades,
says Marcel Haraszti, Management Board member of REWE International AG, describing the expansion step.
