First stop, PENNY – the discounter's 2,200 branches nationwide are synonymous with freshness and quality at low discount prices.

PENNY is the discounter at the heart of people’s lives which offers high-quality produce, a customer-focused range with a wide selection of fresh products and attractive promotions, all at permanently affordable prices. As a modern convenience store, the local neighbourhood is the focus of PENNY’s activities and messaging. PENNY sees itself as an integral part of the areas it serves and engages with local projects near its stores like the “Förderpenny”. Thanks to their central location, convenient opening hours and a large selection of own brands, such as Naturgut (organic) and the vegan brand, Food for Future, the stores provide maximum quality and flexibility. PENNY’s latest innovation is its “market hall” concept which will be systematically rolled out now. This makes PENNY the first discounter in Germany trying this innovative design sees conventional shelving replaced by market stalls. The innovative small-space concept is specially tailored to Penny stores that are not ideally suited to the market hall concept due to their size or layout. Here too, Penny is an industry pioneer.

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