PENNY (Discount International)

PENNY is also very successful in markets outside of Germany. The over 1,590 stores outside Germany generate sales of €5.5 billion, making the company one of Europe’s leading discounters. Austria’s 302 PENNY Market locations have achieved annually increasing sales. A region-specific product policy helps the 392 PENNY Markets in Italy cater to customers’ wishes. Constant improvements to the around 226 PENNY Markets in Hungary have led to consistently rising sales and an increasing number of customers. With 392 locations, PENNY Market has the largest number of stores among discounters in the Czech Republic. Some markets in the Czech Republic were developed according to a new concept based on a traditional weekly market. They operate under the new PENNY logo already in use in Germany. With a network of 276 branches, Romania is the most rapidly expanding country within PENNY Market.