PENNY (Discount International)

In addition to presence in Germany, PENNY has enjoyed more than 25 years of popularity and success in five other European countries. Each day, its 1,590 contemporary stores showcase the freshest top-quality produce, as well as sourcing products locally wherever possible.

penny.at – With 302 stores and around 2,800 employees in Austria, PENNY’s annual sales are increasing. PENNY is the only Austrian food discounter to offer the services of an in-store butcher at its stores. PENNY customers can also enjoy a wide selection of fresh, regional fruit and vegetables from the PENNY market stall, as well as freshly baked bread sourced entirely from Austrian bakers.

pennymarket.it – Passion, enthusiasm and professionalism make up the recipe for success at PENNY Italy. Customers love the high-quality produce at a fair price and the ability to shop quickly and conveniently. PENNY has operated stores in Italy since 1994. The company employs around 4,200 staff in more than 392 stores and seven distribution centres throughout the country. Italy is a developing market and further investments, and new stores are planned for the future. There is also an ongoing programme of renovation at existing stores.

penny.hu – From the region, for the region: PENNY Hungary lives up to this promise with a wide range of typical local produce and delicacies. A holistic approach to health and wellness is becoming increasingly popular in Hungary. PENNY has therefore set up dedicated health and wellness areas in their stores, stocking a wide range of foods, including lactose and gluten-free, organic and specialist diabetic products. PENNY has operated stores in Hungary since 1996. The company has 226 sites with more than 4,500 employees. PENNY Hungary also takes a local approach as an employer, with employees ideally living near its stores.

penny.cz – A quick and efficient shopping experience: that’s what PENNY Czech Republic’s customers can expect at PENNY market halls, whose innovative store design leads them through exciting themed areas. The Czech Republic is PENNY’s largest market outside of Germany. It has operated in the country since 1997 and is now the market-leading discounter. The company has 392 stores with around 7,800 employees. The company is currently investing in a programme of store renovation, with climate protection a key priority.

penny.ro – PENNY Romania meets customer needs and responds to current trends. The company has developed an appealing range of organic food and promotes organic produce to shoppers. The product lines are supplemented with weekly special offers. PENNY has operated in Romania since 2001. The company has 276 PENNY stores with more than 4,900 employees. As an employer, PENNY Romania promotes personal development and equal opportunities.