In our “Discover REWE Group” country tour, we’re focusing on international retail in Europe: In addition to Germany, we operate approximately 5,700 stores in nine countries: Italy, Romania, Hungary, Bulgaria, Slovakia, Lithuania, the Czech Republic, Croatia, and Austria. Internationally, we operate under the BILLA, PENNY, and BIPA brands; in Austria, we also operate under the ADEG brand, and in Lithuania under the IKI brand.
At all these locations, we prioritize regional integration: For us, local products and structures are more than just a concept—they represent our commitment to being close to the local community. At the same time, we harness the strength of an international organization to promote sustainability in the regions. This creates a sense of togetherness that extends far beyond markets and brands—shaped by regional identity and global strength, always with an eye toward the needs of our customers and employees.
This diverse community is what makes the REWE Group world unique. Everywhere, colleagues contribute their culture, traditions, and passions, creating a vibrant collaboration that connects people across borders.
