After the extremely successful launch of the REWE Bonus benefits program, the next digital innovation is now coming to the REWE app: REWE Pay. With the mobile payment function, customers can now pay for their purchases quickly, conveniently and securely via their smartphone directly at the REWE-Marktplatz store. All they need to do is scan the app code from their smartphone at the checkout or SCO checkout. The purchase amount is debited from the current account by direct debit.
This service extension was developed in response to consumers’ increasing demands for fast and efficient payment methods. After all, only one in three people still pay cash in retail stores*. REWE Pay is integrated into the app code within the REWE app and offers customers a simple and secure shopping experience. By scanning the code, customers can simultaneously use REWE Bonus, collect loyalty points and pay for their purchase directly. The prerequisites are: Users must activate payment via the app (“REWE Pay”), identify themselves once with their Girocard (recognizable by the Girocard logo) in the REWE-Marktplatz and give their consent to direct debit (standing mandate) by signing at the payment terminal. REWE Pay cannot be used with debit and credit cards.
During the development of REWE Pay, the focus was on comprehensive protection of the payment process and customer data as well as user-friendliness. For example, the payment method can only be used on the mobile device** that was used to identify the customer in the store when it was first used. In addition, a security mechanism – such as Face ID, Touch ID or the device password – is mandatory for every payment with REWE Pay.
The introduction of REWE Pay is not only an improvement in the shopping experience for our customers, but also an important part of REWE Group’s broader digitalization strategy. This strategy focuses on serving consumers better through innovative technologies and optimizing internal processes at the same time. The payment method was developed by paymenttools, a subsidiary of REWE Group, and is now being launched first at the Group’s largest sales line.
Through the integration of digital solutions such as REWE Pay, REWE Group is at the forefront of technological transformation in the retail sector. Digitalization enables more efficient processes and a personalized customer approach that offers customers the best possible networked and thus improved shopping experience.
* Statista: Distribution of payment methods in retail in Germany 2024, published by Jennifer Gerhus, 20.05.2025.
** REWE Pay requires a smartphone with an iOS (iOS 16 or higher) or Android (Android 8 or higher) operating system.
