Portrait of REWE-retailer Semai Akale. Half of the background is red, while the other half shows the exterior of Akale's REWE store.

Company

2 July 2025

“A 6 in the lottery” – A portrait of REWE-retailer Semai Akale

About cooperative collaboration and working together as equals

Reading time: 3 min.

In the midst of life, close to people: In our film series, we present impressive REWE Group retailers – strong personalities who have led their stores to success with an individual signature and a common sales concept. Their stories are as diverse as they are – and yet they are united by a common foundation of values that is deeply rooted in REWE Group’s cooperative tradition. Today’s portrait: self-made woman Semai Akale.

What one person cannot do alone, many can do together – this idea has always characterized the REWE Group. We focus on the community: people with attitude, heart and responsibility. Whether in the stores, in logistics, in the sales department or at headquarters – we all contribute to making REWE Group more than the sum of its parts today.

Our REWE retailers are firmly rooted in their regions – as employers, local suppliers and social meeting places. But it’s not just the numbers that count. It’s the stories, the people, the togetherness.

In our portrait series, we provide insights into this lived diversity. We show personalities who shape REWE Group – with courage, commitment and their very own paths to success.

Video

01:40

Portrait of REWE retailer Semai Akale smiling at the camera. The image is surrounded by a red frame and the words “The cooperative that achieves great things.”

REWE independent retailer Semai Akale

REWE-retailer Semai Akale in portrait

Semai Akale is leading the way: she started out as a temporary worker over 20 years ago – today, she runs her own market at Mainz’s Zollhafen with great passion. For her, one thing is clear: the key to success is the people she works with every day. She listens, she encourages, she is there – and that is exactly what she gets back.

In this interview, she explains what drives her, what makes her market special and what role the cooperative idea plays for her.

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