The first direct marketing tour operator in Austria was launched in 1998 when ITS BILLA Reisen was founded.

ITS BILLA Reisen offers the same low price guarantee as the BILLA discount supermarket chain. It specialises in mid-class hotels and family holidays. In addition to air travel to medium and long-haul destinations, ITS BILLA Reisen also offers self-drive holidays in Austria and neighbouring countries.

The most popular destinations are Greece, Spain, Tunisia and Egypt, with the Dominican Republic being the number one long-haul destination. Today, ITS BILLA Reisen is a REWE Austria Touristik, Vienna brand alongside Jahn Reisen Österreich.