BIPA leads the way in personal care, beauty and wellness products in Austria and Croatia.
bipa.at – With around 570 stores, the company is the largest specialist drugstore retailer in Austria. The range includes international branded products as well as own brands such as BI CARE, BI LIFE, BI HOME, bi good or LOOK BY BIPA and BABYWELL. There is also the BIPA online store for convenient shopping from home. BIPA employs around 4.400 people in Austria and trains around 180 apprentices. The company is a popular employer: BIPA has received several awards from the independent Great Place to Work® Institute. It also supports charitable projects such as the Caritas mother-and-child homes.
bipa.hr – From a small drugstore chain, BIPA has now become a brand that everyone in Croatia knows. Customers can find great promotions here and can test concepts or product range trends that are suitable for the Austrian market and vice versa. The similarities between the two countries make it possible to make the most of synergies in terms of store layout and construction technology. BIPA Croatia employs around 860 people and has 139 stores in the country – further expansion is planned. A particular concern of BIPA Croatia is to support women in a wide range of social roles.
