BIPA leads the way in personal care, beauty and wellness products in Austria and Croatia.

bipa.at – With around 590 stores, BIPA is Austria’s largest specialist health and beauty retailer. Product lines include international brands as well as private labels such as BI CARE, bi good and LOOK BY BIPA. In addition, customers can shop conveniently from the comfort of their own home with the BIPA Online Shop. BIPA currently employs around 900 people and is training approximately 140 apprentices. It is a popular employer, having won several awards from the independent Great Place to Work® Institute. It also supports charity projects such as Caritas’s Young Parents’ Accommodation programme.

bipa.hr – With its roots as a small health and beauty chain, BIPA has now become a well-known brand in Croatia. Customers will find great promotional offers here and can try out innovations and product ranges designed for both the Austrian and the Croatian markets. The similarities between the two countries make it possible to optimise synergies relating to store layout and building design. BIPA Croatia has around 760 employees and operates 125 stores across the country, with a further expansion planned. BIPA Croatia has a particular interest in supporting women in a wide range of roles in society.