Apfelplantage der Fa. Krings. Bienenhotel am Apfelfeld, unterstützt durch den NABU.

Preserving and promoting biodiversity

The PRO PLANET biodiversity project

The PRO PLANET biodiversity project created and enhanced about 2.267 hectares of flower strips. *700 hectares of these were in place in 2025

The PRO PLANET biodiversity project
2021 8800000
2023 15980000
2025 22670000

Together, we promote biodiversity.

We are working together with over 455 farmers in Germany and Austria in the PRO PLANET project to promote biodiversity.

We are constantly striving to convert our relevant, regional open-air fruit and vegetable products in Germany to biodiversity-promoting cultivation.

In Austria, we want to preserve and/or improve a further 10 million square meters of endangered ecosystems and biotopes in Austria by 2030 with the “Blühendes Österreich” foundation.

Our commitment to biodiversity.

We have invested approximately three and a half million euros in six different biodiversity and environmental protection projects.

Preserving biodiversity is an important criterion used to design more sustainable product ranges. Biodiversity criteria can be addressed through systems of standards, such as Bio, Fairtrade, the Forest Stewardship Council (FSC®), the Rainforest Alliance and the Marine Stewardship Council (MSC). They are also used in the Guidelines the REWE Group has drawn up for raw materials such as palm oil, fish, and cocoa. Impacts on biodiversity are also examined during analyses conducted for the PRO PLANET label. This allows measures to be taken for preserving and promoting biodiversity in certain projects.