REWE receives the PETA Vegan Award 2025 in the “Best Vegan Variety” category. The award is dedicated to the “REWE voll pflanzlich” test market.
The concept deeply impressed us with its innovative and consistently vegan products, its impressive brand strategy and the convincing overall appearance,” says PETA. The plant-based supermarket is a “special, unique and innovative pilot project”.
Carefree shopping without checking ingredients
Our “REWE voll pflanzlich” delivers what its name promises: the store with a range of over 2,700 exclusively vegan products opened in April 2024. An average of 5,500 customers visit the grocery store in Berlin-Friedrichshain every week. We have all put so much passion into the creation of this special store. The aim was and is to make plant-based shopping easy for everyone. The award from PETA as a committed animal welfare organization is therefore a great honor for us,
says project manager Isabell Kroll.
The baked goods and fresh creams made in the store are particularly popular at “REWE voll pflanzlich”. The private labels REWE Bio + vegan and REWE Bio are prominently represented. These include REWE’s most successful plant-based products such as oat drink, smoked tofu and falafel balls. The entirely plant-based range makes it easier for customers who follow a vegan diet to choose. They appreciate carefree shopping without having to check the ingredients of the products.
PETA’s Vegan Food Award honors innovative vegan foods, brands and companies in order to support and make visible the animal-free development within society.
Number one for plant-based foods
REWE is the leading food retailer for plant-based products in Germany. This is confirmed by recent studies. According to figures from Nielsen*, customers buy the most plant-based products in our more than 3,800 stores across Germany. According to the representative study, REWE is number one for plant-based products in terms of both revenue and quantity. The ProVeg price study* also confirms that we have the best availability of plant-based alternatives. With an average of 1,800 vegan branded and own-brand products and more than 300 different fruit and vegetable items per store, we offer a wide variety of plant-based nutrition.
* Source: NielsenIQ Homescan, Food Vegan Total, MAT to CW43 2024, expenditure, LEH+DM in Germany total
*Source: ProVeg_Preisstudie_2024
