DER Touristik survey: Germany is hungry for a holiday
Familiar holiday destinations are very popular: Some are booking up fast while others still offer a wide selection
anuary 2016. In a survey carried out at the end of December on behalf of DER Touristik, Skopos Institut asked 1,000 Germans how much they needed a holiday. The results are clear: 70 percent of Germans surveyed reported feeling an above-average desire to get away.
Even so, only one in five has booked holiday travel for 2016. “It’s something we’ve noticed in our travel agencies and from the great number of online holiday searches: lots of people want to get away; the interest is there and the economic outlook is positive. But many have yet to take the decision to book”, says René Herzog, CEO of DER Touristik Central Europe.
The results of the survey also showed that home is where the heart is, with many Germans looking to go on holiday in their own country. The classic holiday destinations, Spain, Austria and Italy, remain popular, while interest has somewhat waned in former top destinations such as Greece and Turkey. North African countries (Egypt, Tunisia) are not among the most popular destinations, either.
This year, however, the popular summer destinations are booking up earlier than usual. So if you are thinking of going to Majorca, the Italian Riviera, or the North Sea or Baltic coasts this summer, you should decide fast, as low prices and availability will soon be scarce.
On the other hand, Herzog expects that there will be lots of availability and special offers for holidays in Turkey. “With many Russian tourists staying away, German holidaymakers have a massive range of first-class hotels to choose from. Value for money on the Turkish coasts will be unbeatable in summer 2016.”
Long-distance travel is experiencing a renewed boom in 2016. DER Touristik, the market leader in this sector, is seeing an increase particularly in travel to the Indian Ocean and to North and Central America. In the Caribbean, famous as a winter destination, picking the right location in summer is essential: whilst the west and southwest of the Dominican Republic, Cuba and Jamaica are more or less guaranteed good weather, visitors can expect frequent rain on the north-eastern coasts. In Asia, too, it is worth looking for a destination that is protected from the wind by mountains. The east coast of Sri Lanka, Bali and Lombok, for example, have the least rainfall between May and September.
Respondents’ readiness for a holiday differs according to demographic group, with families feeling a slightly greater need to get away than couples or singles, whilst less than half of those 50 and up feel ready for a holiday. Only six percent of all Germans claim they generally feel no need for a holiday.
For summer 2016, DER Touristik and its six travel operators – ITS, Jahn Reisen, Travelix, Dertour, Meier’s Weltreisen and ADAC Reisen – are offering their biggest range ever. German holidaymakers can book from a total of 78 catalogues and online. “That means that we are in an ideal position to satisfy Germany’s hunger for a holiday”, says Herzog.
Regardless of which destination DER Touristik customers choose, they can rest assured that their trip has been carefully planned, that the safety of their destination country is being constantly monitored and that professional crisis management is in place in case of emergency.