Why did PENNY first launch the Zipfelmensch a few years back?
Stefan Görgens: At PENNY, we stand for an open and tolerant society. That’s why, in 2010, we added the chocolate figure, which at the time we called the Zipfelmann, to our range. Recently, we turned the ‘man’ into a ‘person’ to include everyone in the message. With this year’s version of the Zipfelmensch, we are taking a stand against homophobia in football and the wider world of sport with the “Join Team Love” motto. Of the 1.49 euro retail price, PENNY is donating 0.20 euros to the Bundestiftung Magnus Hirschfeld, a foundation that fights against the discrimination of homosexuality in German society, for the project “Fußball für Vielfalt” (Football for Diversity). It is worth pointing out that the Zipfelmensch is not intended as a replacement for Santa Claus.