{"id":969,"date":"2020-04-07T10:00:28","date_gmt":"2020-04-07T08:00:28","guid":{"rendered":"https:\/\/www.rewe-group.com\/?post_type=press_release&p=969"},"modified":"2022-03-04T15:52:52","modified_gmt":"2022-03-04T14:52:52","slug":"no-kill-eggs-offering-increased-fivefold","status":"publish","type":"press_release","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/no-kill-eggs-offering-increased-fivefold\/","title":{"rendered":"No-kill eggs: REWE Group plan­ning to in­crease its offer­ing five­fold"},"content":{"rendered":"\n
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The REWE Group is further strengthening its leading national and international position in the fight to prevent the culling of millions of male chicks from laying breeds.\u00a0respeggt free-range eggs were successfully introduced in 2018 and are available in boxes of six at all 5,500 REWE and PENNY stores.\u00a0Now, REWE wants to switch all private-label egg brands over to no-kill supply chains.<\/p>\n

This would be a fivefold increase in the number of respeggt free-range eggs being sold in REWE supermarkets by the end of the year, bringing the total to about 260 million eggs\u00a0 and thereby resulting in every second private-label fresh egg sold at REWE being sourced from a no-kill supply chain.\u00a0The box of six respeggt free-range eggs is available in all of the roughly 2,200 PENNY stores in Germany.\u00a0No other discount store, nationally or internationally, has achieved such a milestone when it comes to phasing out chick culling.\u00a0\u00a0PENNY will also continue to push for the phasing-out of chick culling.<\/p>\n

At the same time, the number of respeggt laying hens will increase from one million currently to four million by the end of 2020.\u00a0All of the laying hens come from the respeggt hatchery in Barneveld where the SELEGGT process of determining the gender of chicks on the ninth incubation day is carried out.<\/p>\n

The REWE Group is a worldwide leader in the fight against chick culling.\u00a0REWE and PENNY are absolute pioneers here\u00a0and no other supermarket or discount store has been as successful.\u00a0Our aim to switch over all free-range eggs at REWE to no-kill eggs by the end of the year is an extremely ambitious goal, especially in view of the long-term economic consequences of the coronavirus crisis which still remain unknown.\u00a0We will achieve this goal by expanding both the \u201cBruderhahn<\/q> projects [which support using, not killing, male chicks] and determining the gender of nine-day old eggs in the hatchery,\u201d explains Bartholom\u00e4us Malcherek, Head of Fresh and Frozen Produce and Purchasing and Development of Store Brands National\/International at REWE Group.\u00a0\u201cCurrent scientific findings show that processes that cannot be used until after the ninth incubation day are not a viable option for us,\u201d explains Malcherek.<\/p>\n

We are working intensively to meet the required egg capacity,<\/q> adds Dr Ludger Breloh, Managing Director of SELEGGT.\u00a0\u201cIn fact, we must increase the number of laying hens by 400 percent to do so.\u00a0For this reason alone, it would not be currently possible to simultaneously supply the discounter sister company, PENNY.\u00a0I welcome the fact that the REWE Group has taken a clear stand on when the process for determining the gender of eggs should be carried out in the hatcheries.\u201d<\/p>\n

REWE has been selling Spitz&Bube eggs from the \u201cBruderhahn\u201d projects since 2016.\u00a0The projects ensure that male chicks from laying breeds are raised until they are of slaughter age.\u00a0PENNY has been offering its customers eggs from the projects under the brand \u201cHerzbube\u201d since 2017.\u00a0Altogether, over 1.5 million male chicks have been reared.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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About REWE Group<\/h2> <\/div>\n
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