{"id":32116,"date":"2023-05-02T10:52:00","date_gmt":"2023-05-02T08:52:00","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?post_type=press_release&#038;p=32116"},"modified":"2026-11-02T14:09:54","modified_gmt":"2026-11-02T13:09:54","slug":"jamal-musiala-and-rewe-are-joining-forces-to-call-for-support-for-amateur-sports-clubs","status":"publish","type":"press_release","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/jamal-musiala-and-rewe-are-joining-forces-to-call-for-support-for-amateur-sports-clubs\/","title":{"rendered":"Jamal Musiala and REWE are joining forces to call for support for amateur sports clubs"},"content":{"rendered":"\n<div class=\"wp-block-myblocks-template-root template-root\">\n<div class=\"wp-block-myblocks-section block-section theme-gruen--1-dunkler section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\"><div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            \n            <p>Since May 1, REWE, together with brand ambassador Jamal Musiala, has been calling for support for amateur sports clubs in Germany: <q>For More Life in Sports Clubs<\/q> is the motto of this edition of the successful \u201cScheine f\u00fcr Vereine\u201d campaign. The professional soccer player knows exactly what he\u2019s talking about when he praises the friendship, camaraderie, and tolerance found in Germany\u2019s many amateur sports clubs. After all, Jamal Musiala began his own career at TSV Lehnerz in Fulda. Together with Musiala, club members, family, friends, and even neighbors can once again contribute to supporting amateur sports clubs.<\/p>\n<p><q>I think REWE\u2019s \u2018Scheine f\u00fcr Vereine\u2019 campaign is fantastic, and I\u2019m very happy to support it. I myself have very fond memories of my time at TSV Lehnerz in Fulda, where I took my first steps in soccer as a Bambini. It\u2019s important to promote club life and support the many volunteers in their work. Sports clubs play a major role in social cohesion and integration. As a person and an athlete, I identify 100 percent with these values. I\u2019m seeing just how important the work of sports clubs is right now, especially with my little brother. He\u2019s part of a great club, SV Stra\u00dflach; he feels at home there and has already made lots of friends,<\/q> says Jamal Musiala.<\/p>\n<p>For every purchase made between May 1 and June 11 at participating REWE or nahkauf stores or through the REWE online shop, customers will receive one club voucher for every 15 euros spent. Customers can submit their club coupons online at <a href=\"https:\/\/scheinefuervereine.rewe.de\/\" rel=\"\\u0022noopener\\u0022\">rewe.de\/scheinef\u00fcrvereine<\/a> to a sports club so that the club can secure the free rewards. To ensure that amateur sports clubs can redeem the assigned club vouchers, they must register for the promotion by July 9, 2023. Clubs also have until that date to redeem the coupons for free rewards. An extensive catalog offers a selection of over 120 attractive free rewards for many different sports. As a special reward this time, the campaign includes a limited-edition, exclusive REWE jersey, which REWE is also supporting financially. Each set includes five jerseys, available in either black or red. In addition to the REWE logo, the \u201cScheine f\u00fcr Vereine\u201d logo is also featured.<\/p>\n<p>One of the clubs that has participated in every round of \u201cScheine f\u00fcr Vereine\u201d so far is the Weiden Tennis Club in Cologne. This has already resulted in 20 prizes: from training aids for children and teens to foosball tables and electric dartboards, as well as waffle irons and sandwich makers used at various events. The club motivates its members, for example, through its own social media channels. <q>Anyone who doesn\u2019t want to submit their club coupons individually can hand them in to our various teams or at the office. There, we can then assign them collectively,<\/q> says board member Saskia Thurm. This year, the club has set a goal of collecting club vouchers to purchase a beverage cooler and a gas grill.<\/p>\n<p>The example from Cologne shows that sports clubs themselves also have a role to play in the campaign by encouraging as many people as possible to collect club vouchers for them: On a special <a href=\"https:\/\/scheinefuervereine.rewe.de\/vereinswerbung?icid=intern_direct-mailing_url_community2020_praemienkatalog_vereinswerbung_q4-2020_nn_nn\" rel=\"\\u0022noopener\\u0022\">campaign-website<\/a>, users can create personalized GIFs, posters, and videos that sports clubs can share on Instagram, WhatsApp, and other platforms to rally members, friends, and acquaintances.<\/p>\n<p>By the way, any registered amateur sports club in Germany can participate. Membership size isn\u2019t the deciding factor when it comes to which or how many free rewards a sports club can receive. Rather, it\u2019s all about teamwork to collectively breathe new life into the sports club. Over 20,000 sports clubs actively participated with great enthusiasm in the last campaign in 2022. They redeemed nearly 54 million club vouchers for over 93,000 rewards that support their work and training within the clubs. The total value of all rewards combined was over 14.5 million euros.<\/p>\n<p>Clubs can contact rewe@scheinefuervereine.de with any questions regarding registration.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-article-explainer\" data-module-name=\"Explainer\"><div class=\"article-explainer\">\n            <div\n    class=\"explainer-slider type-text expanded\"\n    data-module-name=\".article-explainer\"\n>\n    <div class=\"explainer-slider__header\" tabindex=\"0\" role=\"button\" aria-expanded=\"true\">\n        <h2 class=\"explainer-slider__title\">About REWE<\/h2>    <\/div>\n    <div class=\"explainer-slider__main\">\n        <div class=\"explainer-slider__slider slider-len-1\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"explainer-slider__slide\">\n                                                                                <div class=\"explainer-slider__text-content entry-content\">\n                                <p>With sales of 31.6 billion euros (2024), more than 170.000 employees and over 3,800 REWE stores, REWE Markt GmbH is one of Germany\u2019s leading food retail companies. REWE stores are run as subsidiaries or by independent REWE retailers.<\/p>\n<p>The cooperatively organised REWE GROUP is one of the leading trade and tourism groups in Germany and Europe. In 2024, the company generated a total external turnover of around 96.1 billion euros. Founded in 1927, the REWE GROUP has around 380,000 employees and operates in 21 European countries.<\/p>\n                            <\/div>\n                                            <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n    <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-contact-person\" data-module-name=\"Kontaktperson\">        <div class=\"main-author__wrapper\">\n        <div class=\"main-author\">\n            <div class=\"main-author__image\">\n                <div class=\"person-avatar m\">\n                    <div class=\"focused-image-container\">\n    <img decoding=\"async\"\n        class=\"focused-image\"\n        data-focus-x=\"0\"\n        data-focus-y=\"0\"\n        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2020\/12\/Raimund_Esser-300x300.jpg\"\n        alt=\"Raimund_Esser\"\n                        loading=\"lazy\"\n            >\n    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"main-author__text\">\n                <h2 class=\"main-author__author-gender\">Contact<\/h2>                <p class=\"main-author__name\">\n                    Raimund  Esser                <\/p>\n\n                                    <p class=\"main-author__title\">Head of Corporate Communications and Spokesperson REWE Markt<\/p>\n                \n                                            <\/div>\n        <\/div>\n                    <div class=\"main-author__contact\">\n                                    <a href=\"tel:+49 221 149 1050\" class=\"main-author__contact-item phone\">+49 221 149 1050<\/a>\n                                                    <a href=\"mailto:presse@rewe.de\" class=\"main-author__contact-item\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        presse@rewe.de                    <\/a>\n                            <\/div>\n            <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section theme-gruen--1-dunkler section-bg-gray section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-post-slider\" data-module-name=\"Relevant Content Collection\">    <div class=\"posts-slider\" style=\"--posts-slider-bg: #F2F2F2; --posts-slider-text: #353535\">\n    <div class=\"posts-slider__inner content-container content-container--framed\">\n        <div class=\"posts-slider__header\">\n            <h2 class=\"posts-slider__title\">Read more <\/h2>\n            \n        <\/div>\n        <div class=\"posts-slider__slider\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-company_report\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/publications\/company-reports\/sustainability-progress-report-2025-our-commitment-to-sustainability\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/publications\\\/company-reports\\\/sustainability-progress-report-2025-our-commitment-to-sustainability\\\/&quot;,&quot;element_name&quot;:&quot;Sustainability Progress Report 2025&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"-0.09\"\n                            data-focus-y=\"0.05\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/06\/rewe-fsb-salat.jpg?t=2026110505\"\n                            alt=\"A bowl of fresh green salad made with spinach, arugula, sprouts, and avocado, held in both hands.\"\n                            loading=\"lazy\"\n                         data-copyright=\"A bowl of fresh green salad made with spinach, arugula, sprouts, and avocado, held in both hands. \u00a9 Adobe Stock I sonyakamoz\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Corporate report<\/p>\n                                                <p class=\"post-teaser__note\">21 August 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Sustainability Progress Report 2025<\/h3>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/milestone-reached-100-traceable-cotton-from-the-initiative\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/milestone-reached-100-traceable-cotton-from-the-initiative\\\/&quot;,&quot;element_name&quot;:&quot;Milestone reached: 100% traceable cotton from the initiative&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/06\/Cotton-Africa.jpg?t=2026110505\"\n                            alt=\"Close-up of a person holding an open cotton boll into the camera, while a field is blurred in the background.\"\n                            loading=\"lazy\"\n                         data-copyright=\"Close-up of a person holding an open cotton boll into the camera, while a field is blurred in the background. \u00a9 Aid by Trade Foundation\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Story<\/p>\n                                                <p class=\"post-teaser__note\">10 June 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Milestone reached: 100% traceable cotton from the initiative<\/h3>\n                                            <p class=\"post-teaser__excerpt\">As a trading and tourism company, we source products and services from a large number of suppliers and from different global supply chains. We want to reduce the ecological and social impact of our actions wherever possible. REWE Group has now reached a milestone: we have succeeded in physically tracing 100 percent of the Cotton made in Africa cotton used in our own brands back to its origin<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/lettuce-on-supermarket-roofs-rewe-brings-green-farming-to-series-production\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/lettuce-on-supermarket-roofs-rewe-brings-green-farming-to-series-production\\\/&quot;,&quot;element_name&quot;:&quot;Lettuce on supermarket roofs: REWE brings green farming to series production&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/05\/REWE-Green-Farming-Berlin_Aussenansicht_\u00a9Christoph-Grosse.jpg?t=2026110505\"\n                            alt=\"The exterior view of the new REWE Green Farming in Berlin.\"\n                            loading=\"lazy\"\n                         data-copyright=\"The exterior view of the new REWE Green Farming in Berlin. \u00a9Christoph Gro\u00dfe\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Story<\/p>\n                                                <p class=\"post-teaser__note\">22 May 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Lettuce on supermarket roofs: REWE brings green farming to series production<\/h3>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/pioneer-in-the-german-food-retail-sector-rewe-group-landfrisch-ag-and-producers-launch-unique-partnership-model-for-promising-vegetable-cultivation\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/pioneer-in-the-german-food-retail-sector-rewe-group-landfrisch-ag-and-producers-launch-unique-partnership-model-for-promising-vegetable-cultivation\\\/&quot;,&quot;element_name&quot;:&quot;Pioneer in the German food retail sector: REWE GROUP, Landfrisch AG and Producers launch unique partnership model for promising vegetable cultivation&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/01\/gruene-woche-2026.jpg?t=2026110505\"\n                            alt=\"From left to right: Johannes von Eerde (Landfrisch AG), Labinot Elshani (Landfrisch AG), Markus von Bobenhausen (REWE Group), Dr. Carolin Weyers (REWE Group), Marc Rademacher (REWE Group), Heinz Stoffers (Stoffers Gem\u00fcsebau), Christian Berghs-Trienekens (BT Gem\u00fcse)\"\n                            loading=\"lazy\"\n                         data-copyright=\"From left to right: Johannes von Eerde (Landfrisch AG), Labinot Elshani (Landfrisch AG), Markus von Bobenhausen (REWE Group), Dr. Carolin Weyers (REWE Group), Marc Rademacher (REWE Group), Heinz Stoffers (Stoffers Gem\u00fcsebau), Christian Berghs-Trienekens (BT Gem\u00fcse) \u00a9 REWE GROUP\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Press release<\/p>\n                                                <p class=\"post-teaser__note\">19 January 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Pioneer in the German food retail sector: REWE GROUP, Landfrisch AG and Producers launch unique partnership model for promising vegetable cultivation<\/h3>\n                                            <p class=\"post-teaser__excerpt\">Tripartite agreement strengthens cooperation between trade and agriculture and creates a reliable basis for the future<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/rewe-and-bioland-launch-partnership-for-more-organic-products\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/rewe-and-bioland-launch-partnership-for-more-organic-products\\\/&quot;,&quot;element_name&quot;:&quot;REWE and Bioland launch partnership for more organic products&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/12\/kuehe-auf-weide.jpg?t=2026110505\"\n                            alt=\"Cows on a pasture\"\n                            loading=\"lazy\"\n                         data-copyright=\"Cows on a pasture \u00a9 alphafotos (adobestock)\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Press release<\/p>\n                                                <p class=\"post-teaser__note\">16 December 2025<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">REWE and Bioland launch partnership for more organic products<\/h3>\n                                            <p class=\"post-teaser__excerpt\">Working together for sustainable agriculture and an expanded association-certified organic range in supermarkets<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/the-future-starts-on-your-plate-the-planetary-health-diet-and-why-we-are-following-it\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/the-future-starts-on-your-plate-the-planetary-health-diet-and-why-we-are-following-it\\\/&quot;,&quot;element_name&quot;:&quot;The future starts on your plate: the Planetary Health Diet &amp;#8211; and why we are following it&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/11\/website-plant-healthy-diet.jpg?t=2026110505\"\n                            alt=\"Globe with CO\u2082 label, next to it grain, lentils, apple, pumpkin seeds, and a plate with a vegetable dish on a gray background.\"\n                            loading=\"lazy\"\n                         data-copyright=\"Globe with CO\u2082 label, next to it grain, lentils, apple, pumpkin seeds, and a plate of vegetables on a gray background. \u00a9 Shutterstock I Max Dallocco I AI generated with Adobe Firefly \"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Story<\/p>\n                                                <p class=\"post-teaser__note\">28 November 2025<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">The future starts on your plate: the Planetary Health Diet &#8211; and why we are following it<\/h3>\n                                            <p class=\"post-teaser__excerpt\">According to United Nations projections, up to ten billion people could be living in the world by 2050. Consequently, one of the major challenges of the future will be to feed these people healthily without overburdening our planet. As a food retailer and daily companion to our customers, we are working hard to tackle this challenge.  <\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-guidline post-teaser--alt-thumb theme-gruen--1-dunkler post-teaser__pattern pattern2\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/publications\/guidelines\/guideline-on-animal-welfare\/\"\n        class=\"post-teaser__inner text-focus has-illustration\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/publications\\\/guidelines\\\/guideline-on-animal-welfare\\\/&quot;,&quot;element_name&quot;:&quot;Guideline on animal welfare&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n                            <div class=\"post-teaser__alt-bg\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 120 120\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M120,120V0h-28.72c-6.06,19.3-13.58,35-13.58,35,0,0-17.21-4.96-23.91-35H0v56.03c9.45,20.75,26.02,32.86,45.71,42.58-4.36,7.05-9,14.21-13.84,21.39h88.13Z\"\/><\/svg>\n                <\/div>\n            \n\n            \n                            <div class=\"post-teaser__illustration\" style=\"--teaser-icon: url(&quot;https:\/\/www.rewe-group.com\/content\/themes\/reweg\/img\/icons\/kuken.svg?v=1790783358&quot;)\"><\/div>\n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Guideline<\/p>\n                                                <p class=\"post-teaser__note\">27 November 2025<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Guideline on animal welfare<\/h3>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/plant-based-recipes-as-the-key-to-sustainability-billa-focuses-on-plant-based-recipes\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/plant-based-recipes-as-the-key-to-sustainability-billa-focuses-on-plant-based-recipes\\\/&quot;,&quot;element_name&quot;:&quot;Plant-based recipes as the key to Sustainability: BILLA focuses on plant-based recipes&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/11\/lebensmittel-scaled-1.jpg?t=2026110505\"\n                            alt=\"Four round pieces of dough sprinkled with poppy seeds, one cut in half and filled with red fruit filling on a white plate, next to it oats, chocolate, and red cabbage in a bowl.\"\n                            loading=\"lazy\"\n                         data-copyright=\"Four round pieces of dough sprinkled with poppy seeds, one cut in half and filled with red fruit filling on a white plate, next to it oats, chocolate, and red cabbage in a bowl. \u00a9Getty Images | Okea, Ivan Ivanov, AI generated with Adobe Firefly\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Story<\/p>\n                                                <p class=\"post-teaser__note\">13 November 2025<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Plant-based recipes as the key to Sustainability: BILLA focuses on plant-based recipes<\/h3>\n                                            <p class=\"post-teaser__excerpt\">More and more people are consciously opting for plant-based foods &#8211; whether for health reasons, out of consideration for animal welfare or out of responsibility towards the environment.<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n                    <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section theme-gruen--1-dunkler section-bg-white\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-twitter-icon-teaser\" data-module-name=\"Teaser LinkedIn Icon\"><div class=\"myblock-wrapper\">\n    <div class=\"linkedin-teaser theme-blau--1-heller-highlight\" data-module-name=\".linkedin-teaser\">\n        <svg aria-hidden=\"true\" focusable=\"false\" class=\"linkedin-teaser__shape\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 120 120\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M0,45.97c15.57-10.14,31.06-16,45.73-16,28.73,0,38.64,28.24,38.64,48.55,0,12.43-3.2,26.53-8.98,41.48h44.6V0H0v45.97Z\"\/><\/svg>\n        <div class=\"contents\">\n            <div class=\"contents-inner\">\n                <h2 class=\"linkedin-teaser__headline\">\n                    Join the discussion on LinkedIn                <\/h2>\n                <div class=\"entry-content\">\n                    <p data-pm-slice=\"1 1 []\">Our LinkedIn feed has all the latest information from the REWE GROUP and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n                <\/div>\n                <p class=\"link\">\n                    <a\n                        href=\"https:\/\/de.linkedin.com\/company\/rewegroup\"\n                        class=\"linkedin-teaser__cta arrow-link\"\n                        target=\"_blank\" rel=\"noopener noreferrer\"                    >\n                        To LinkedIn feed                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\n                                            <div class=\"linkedin-teaser__icon\">\n                <span class=\"linkedin-teaser__glyph\" style=\"--linkedin-icon: url(&quot;https:\/\/www.rewe-group.com\/content\/themes\/reweg\/img\/icons\/dialog-01.svg?v=1790783358&quot;)\" aria-hidden=\"true\"><\/span>\n            <\/div>\n            <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Free rewards are once again available as part of the &#8220;Scheine f\u00fcr Vereine&#8221; success 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