{"id":31656,"date":"2024-01-23T10:52:00","date_gmt":"2024-01-23T09:52:00","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?post_type=press_release&p=31656"},"modified":"2026-10-08T11:06:32","modified_gmt":"2026-10-08T09:06:32","slug":"rewe-and-naturland-working-together-for-more-organic-products-for-15-years","status":"publish","type":"press_release","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/rewe-and-naturland-working-together-for-more-organic-products-for-15-years\/","title":{"rendered":"REWE and Naturland: Working Together for More Organic Products for 15 Years"},"content":{"rendered":"\n
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Fifteen years ago, REWE \u2014 a pioneer in the German food retail sector \u2014 launched its strategic partnership with Naturland Zeichen GmbH to strengthen organic farming and make organic products accessible to a broader market. It has been a success: About half of REWE\u2019s more than 850 organic products \u2014 including all REWE organic meat products \u2014 now bear the Naturland seal. No other food retailer in Germany offers a wider variety of private-label items meeting Naturland quality standards or those of any other organic certification body. And in 2023, REWE further expanded its REWE Bio product line and sold more organic items than in the previous year. As soon as a product meeting Naturland standards becomes available in sufficient quantities, REWE adds it to its own organic line.<\/p>\n

Organic products have been a key pillar of the REWE GROUP\u2019s sustainability and product range strategy for over 30 years. We will continue to consistently drive this expansion forward,<\/q> says Hans-J\u00fcrgen Moog, the REWE GROUP management board member responsible for purchasing and store brands, on the occasion of Green Week in Berlin.\u00a0 Just how important and correct the decision made back then was \u2014 to sell association-certified products through supermarkets and private labels as well \u2014 is becoming clear right now: While we\u2019ve noticed that customers still enjoy shopping for organic products, they are significantly more price-sensitive in these challenging times. This is currently benefiting our organic private-label products in particular, which account for the majority of our organic revenue. REWE has thus not only helped make association-certified products widely available, ensuring their continuous growth in volume, and ultimately establishing them in mainstream society. In times of crisis, we serve as a strong stabilizing force for the organic sector\u2019s sales and, through our purchase guarantees and long-term contracts, provide organic producers with planning security and livelihood security.<\/q><\/p>\n

For Michael Stienen, a member of the management team of Naturland Zeichen GmbH, the partnership with REWE is a very special organic success story. When the first Naturland-certified products hit the shelves at REWE in 2009, high-quality organic products meeting the association\u2019s standards were still the exception rather than the rule at the local supermarket. Today, it\u2019s a given. The start of our strategic partnership with REWE was an important milestone on the path to making organic products mainstream in Germany,<\/q> emphasizes Stienen, who helped initiate the partnership at the time as managing director of Naturland Zeichen GmbH.<\/p>\n

The long-standing, trusting collaboration with Naturland farmers, Naturland Zeichen GmbH, and its partner companies throughout the entire value chain encompasses many aspects. These include corporate-level programs for marketing produce from farms that are in the process of transitioning from conventional to organic farming. Most recently, in the spring of 2023, REWE launched its private label \u201cREWE Wegbereiter.\u201d The additional revenue generated by \u201cWegbereiter\u201d products compared to non-organic fruits and vegetables benefits Naturland producers.<\/p>\n

REWE is one of the organic pioneers in the German food retail sector. Since 1988\u2014back then under the name \u201cF\u00fcllhorn\u201d\u2014 REWE has been offering organic products under its own brand in supermarkets. In total, REWE has listed well over 6,000 different items with an organic seal.<\/p>\n

PENNY has been partnering with Naturland since last year. The discount retailer has seen rising demand for organic products for years. In 2023 alone, sales growth exceeded ten percent. Currently, PENNY\u2019s organic assortment\u2014including its own Naturgut brand and all promotional items\u2014totals over 500 items, the majority of which are produced domestically. Through its partnership with Naturland, PENNY is not only expanding its organic offerings but also reinforcing its commitment to organic farming in Germany. The first product to launch was Naturland-certified oat bran. PENNY will continue to systematically expand its organic product range in the coming years. In the eyes of customers, locally sourced organic products represent the synthesis of three trends: regional, seasonal, and\u2014as far as possible\u2014packaging-free.<\/p>\n

Furthermore, through this partnership, REWE and PENNY offer customers products that meet higher ecological standards. This is because Naturland standards go far beyond those of the EU Organic Regulation. For example, during the annual Naturland audits, in addition to compliance with organic farming criteria, social guidelines are also strictly reviewed; these apply worldwide to 125,000 Naturland producers in over 60 countries. Another benefit of this close partnership is transparency regarding the product\u2019s origin. Using the batch or lot number on the packaging, it is possible to trace exactly which field and which farm the product comes from.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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About REWE<\/h2> <\/div>\n
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    With sales of 31.6 billion euros (2024), more than 170.000 employees and over 3,800 REWE stores, REWE Markt GmbH is one of Germany\u2019s leading food retail companies. REWE stores are run as subsidiaries or by independent REWE retailers.<\/p>\n

    The cooperatively organised REWE GROUP is one of the leading trade and tourism groups in Germany and Europe. In 2024, the company generated a total external turnover of around 96.1 billion euros. Founded in 1927, the REWE GROUP has around 380,000 employees and operates in 21 European countries.<\/p>\n <\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n<\/div>\n\n

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    \n \"Portrait\n <\/div>\n <\/div>\n <\/div>\n
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    Contact<\/h2>

    \n Thomas Bonrath <\/p>\n\n

    Head of Media Relations and Media Spokesperson REWE Markt<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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    Read more<\/h2>\n \n <\/div>\n
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      \n \"A\n <\/div>\n \n <\/div>\n\n
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      Corporate report<\/p>\n

      21 August 2026<\/p>\n <\/div>\n\n

      Sustainability Progress Report 2025<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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      Story<\/p>\n

      10 June 2026<\/p>\n <\/div>\n\n

      Milestone reached: 100% traceable cotton from the initiative<\/h3>\n

      As a trading and tourism company, we source products and services from a large number of suppliers and from different global supply chains. We want to reduce the ecological and social impact of our actions wherever possible. REWE Group has now reached a milestone: we have succeeded in physically tracing 100 percent of the Cotton made in Africa cotton used in our own brands back to its origin<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      Story<\/p>\n

      22 May 2026<\/p>\n <\/div>\n\n

      Lettuce on supermarket roofs: REWE brings green farming to series production<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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      Press release<\/p>\n

      19 January 2026<\/p>\n <\/div>\n\n

      Pioneer in the German food retail sector: REWE GROUP, Landfrisch AG and Producers launch unique partnership model for promising vegetable cultivation<\/h3>\n

      Tripartite agreement strengthens cooperation between trade and agriculture and creates a reliable basis for the future<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      Press release<\/p>\n

      16 December 2025<\/p>\n <\/div>\n\n

      REWE and Bioland launch partnership for more organic products<\/h3>\n

      Working together for sustainable agriculture and an expanded association-certified organic range in supermarkets<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      Story<\/p>\n

      28 November 2025<\/p>\n <\/div>\n\n

      The future starts on your plate: the Planetary Health Diet – and why we are following it<\/h3>\n

      According to United Nations projections, up to ten billion people could be living in the world by 2050. Consequently, one of the major challenges of the future will be to feed these people healthily without overburdening our planet. As a food retailer and daily companion to our customers, we are working hard to tackle this challenge. <\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      Guideline<\/p>\n

      27 November 2025<\/p>\n <\/div>\n\n

      Guideline on animal welfare<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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      Story<\/p>\n

      13 November 2025<\/p>\n <\/div>\n\n

      Plant-based recipes as the key to Sustainability: BILLA focuses on plant-based recipes<\/h3>\n

      More and more people are consciously opting for plant-based foods – whether for health reasons, out of consideration for animal welfare or out of responsibility towards the environment.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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      \n Join the discussion on LinkedIn <\/h2>\n
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      Our LinkedIn feed has all the latest information from the REWE GROUP and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

      \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

      \n <\/span>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Pioneers in the partnership between the food retail sector and farmers <\/p>\n","protected":false},"featured_media":21225,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"28292,28262,28284,28327,20038,22644","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[5],"tags":[],"sales_line":[15],"focus_theme":[142],"class_list":["post-31656","press_release","type-press_release","status-publish","has-post-thumbnail","hentry","category-responsibility","sales_line-rewe","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/31656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/press_release"}],"version-history":[{"count":6,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/31656\/revisions"}],"predecessor-version":[{"id":31670,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/31656\/revisions\/31670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/21225"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=31656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=31656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=31656"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=31656"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=31656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}