{"id":28124,"date":"2026-03-24T13:22:09","date_gmt":"2026-03-24T12:22:09","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?post_type=press_release&#038;p=28124"},"modified":"2026-03-25T13:45:06","modified_gmt":"2026-03-25T12:45:06","slug":"drive-by-shopping-rewe-now-also-offers-drivego","status":"publish","type":"press_release","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/drive-by-shopping-rewe-now-also-offers-drivego\/","title":{"rendered":"Drive-by shopping: REWE now also offers Drive&amp;Go"},"content":{"rendered":"\n<div class=\"wp-block-myblocks-template-root template-root\">\n<div class=\"wp-block-myblocks-section block-section theme-gruen--1-dunkler section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\"><div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            \n            <p><span data-contrast=\"\\u0022auto\\u0022\">Drive up, open the trunk, drive on: With a new Drive<\/span><span data-contrast=\"\\u0022auto\\u0022\">&#8211;<\/span><span data-contrast=\"\\u0022auto\\u0022\">In<\/span><span data-contrast=\"\\u0022auto\\u0022\">&#8211;<\/span><span data-contrast=\"\\u0022auto\\u0022\">Pick-Up service, REWE is bringing a piece of the future of shopping to Euskirchen. At the REWE<\/span><span data-contrast=\"\\u0022auto\\u0022\">&#8211;<\/span><span data-contrast=\"\\u0022auto\\u0022\">Center on Narzissenweg, the pick-up service Drive&amp;Go: another REWE offer where customers can have their online<\/span><span data-contrast=\"\\u0022auto\\u0022\">&#8211;<\/span><span data-contrast=\"\\u0022auto\\u0022\">order delivered directly to their car. Without getting out of the car, without going to the store, in just three minutes.<\/span><\/p>\n<p><q>We listen very carefully to what customers want in their everyday lives,<\/q> says Lars Klein, Chairman of the Management of REWE Region West. <q>Time is a decisive factor. The Drive&amp;Go pick-up service is our answer to this: a real pit stop moment while shopping. Fast, convenient and perfectly integrated into the daily routine.<\/q><\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">How Drive &amp; Go works<\/h2>\n            <p><span data-contrast=\"\\u0022auto\\u0022\">Orders are placed as usual in the REWE online store or via the REWE app. Customers select the Drive&amp;Go pick-up service in Euskirchen, add their shopping cart and book a time slot. For pick-up, they drive to the designated, covered drive<\/span><span data-contrast=\"\\u0022auto\\u0022\">-i<\/span><span data-contrast=\"\\u0022auto\\u0022\">n <\/span><span data-contrast=\"\\u0022auto\\u0022\">l<\/span><span data-contrast=\"\\u0022auto\\u0022\">ane at the market, scan a QR<\/span><span data-contrast=\"\\u0022auto\\u0022\">&#8211;<\/span><span data-contrast=\"\\u0022auto\\u0022\">Code and log in with their name. The store team automatically receives a notification and takes the order directly to the car. Payment is made cashless and conveniently from the driver&#8217;s seat.<\/span><\/p>\n<p><span data-contrast=\"\\u0022auto\\u0022\">The difference to the already known pick-up service is the procedure: The collection takes place entirely directly at the car. There is no need to go to the store or to a separate collection room. The service is designed for quick and convenient delivery. The food prices at Drive&amp;Go are at market level, and the REWE low price also applies at Drive&amp;Go: 4,000 products always at discount prices, including many well-known brands, REWE Bio, fruit and vegetables and everything from ja!. The new service is free from a purchase value of 70 euros, below that there is a charge of 2 euros.<\/span><\/p>\n        <\/div>\n\n            <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section theme-gruen--1-dunkler section-bg-white\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-article-gallery\" data-module-name=\"Bilderslider\"><div class=\"article-gallery\">\n            <div class=\"image-slider bg-gray\">\n    <div class=\"image-slider__main row-margin-single\">\n        <div class=\"image-slider__slider\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"image-slider__slide\">\n                        <div class=\"image-slider__img\">\n                            <button data-url=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/rewe-drive-go-euskirchen-bestellung.jpg?t=2026102008\" class=\"post-image-zoom\" aria-label=\"Enlarge image\" data-title=\"Order your desired items as usual in the REWE online store or in the REWE app.\">\n                                <div class=\"focused-image-container\">\n                                    <img decoding=\"async\"\n    class=\"post-image focused-image\"\n    data-focus-x=\"0.00\"\n    data-focus-y=\"0.00\"\n            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/rewe-drive-go-euskirchen-bestellung-1024x683.jpg\"\n    alt=\"A person sits in the driver's seat of a vehicle and holds a smartphone out of the open side window.\"\n    data-copyright=\"A person sits in the driver&#039;s seat of a vehicle and holds a smartphone out of the open side window. \u00a9Michael Breuer I Photokonzept\"     loading=\"lazy\"\n>\n                                <\/div>\n                            <\/button>\n                                                    <\/div>\n                        <div class=\"image-slider__caption-wrapper\">\n                            <label class=\"image-slider__label\">01<\/label>\n                            <p class=\"image-slider__caption\">Order your desired items as usual in the REWE online store or in the REWE app.<\/p>\n                        <\/div>\n                    <\/li>\n                                    <li class=\"image-slider__slide\">\n                        <div class=\"image-slider__img\">\n                            <button data-url=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/rewe-drive-go-euskirchen-aussen.jpg?t=2026102008\" class=\"post-image-zoom\" aria-label=\"Enlarge image\" data-title=\"Select the Drive&amp;Go pick-up service in Euskirchen, create your shopping cart and book a time slot.\">\n                                <div class=\"focused-image-container\">\n                                    <img decoding=\"async\"\n    class=\"post-image focused-image\"\n    data-focus-x=\"0.00\"\n    data-focus-y=\"0.00\"\n            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/rewe-drive-go-euskirchen-aussen-1024x683.jpg\"\n    alt=\"In front of a red partition with the inscription \"REWE Pickup Service Drive&#038;Go\" stands a person behind a matching red counter on which several plant pots and flowers are placed.\"\n    data-copyright=\"A person stands behind a matching red counter with several plant pots and flowers on it in front of a red partition with the inscription &quot;REWE Pickup Service Drive&amp;Go&quot;. \u00a9Michael Breuer I Photokonzept\"     loading=\"lazy\"\n>\n                                <\/div>\n                            <\/button>\n                                                    <\/div>\n                        <div class=\"image-slider__caption-wrapper\">\n                            <label class=\"image-slider__label\">02<\/label>\n                            <p class=\"image-slider__caption\">Select the Drive&amp;Go pick-up service in Euskirchen, create your shopping cart and book a time slot.<\/p>\n                        <\/div>\n                    <\/li>\n                                    <li class=\"image-slider__slide\">\n                        <div class=\"image-slider__img\">\n                            <button data-url=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/rewe-drive-go-euskirchen-schild-qr.jpg?t=2026102008\" class=\"post-image-zoom\" aria-label=\"Enlarge image\" data-title=\"To pick up, drive to the designated, covered drive-in lane at the market and scan the QR code there.\">\n                                <div class=\"focused-image-container\">\n                                    <img decoding=\"async\"\n    class=\"post-image focused-image\"\n    data-focus-x=\"0.00\"\n    data-focus-y=\"0.00\"\n            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/rewe-drive-go-euskirchen-schild-qr-1024x683.jpg\"\n    alt=\"A sign on an outside wall displays the text \"Your 3-minute shopping starts here!\" and contains a large QR code between other short instructions.\"\n    data-copyright=\"A sign on an outside wall displays the text &quot;Your 3-minute shopping starts here!&quot; and contains a large QR code between other short instructions. \u00a9Michael Breuer I Photokonzept\"     loading=\"lazy\"\n>\n                                <\/div>\n                            <\/button>\n                                                    <\/div>\n                        <div class=\"image-slider__caption-wrapper\">\n                            <label class=\"image-slider__label\">03<\/label>\n                            <p class=\"image-slider__caption\">To pick up, drive to the designated, covered drive-in lane at the market and scan the QR code there.<\/p>\n                        <\/div>\n                    <\/li>\n                                    <li class=\"image-slider__slide\">\n                        <div class=\"image-slider__img\">\n                            <button data-url=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/rewe-drive-go-euskirchen-marktteam.jpg?t=2026102008\" class=\"post-image-zoom\" aria-label=\"Enlarge image\" data-title=\"The store team automatically receives a notification, prepares your order and brings it directly to your car.\">\n                                <div class=\"focused-image-container\">\n                                    <img decoding=\"async\"\n    class=\"post-image focused-image\"\n    data-focus-x=\"0.00\"\n    data-focus-y=\"0.00\"\n            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/rewe-drive-go-euskirchen-marktteam-1024x683.jpg\"\n    alt=\"A person sits in a vehicle and holds a smartphone out of the open side window in the direction of a sign with a QR code.\"\n    data-copyright=\"A person sits in a vehicle and holds a smartphone out of the open side window towards a sign with a QR code. \u00a9Michael Breuer I Photokonzept\"     loading=\"lazy\"\n>\n                                <\/div>\n                            <\/button>\n                                                    <\/div>\n                        <div class=\"image-slider__caption-wrapper\">\n                            <label class=\"image-slider__label\">04<\/label>\n                            <p class=\"image-slider__caption\">The store team automatically receives a notification, prepares your order and brings it directly to your car.<\/p>\n                        <\/div>\n                    <\/li>\n                                    <li class=\"image-slider__slide\">\n                        <div class=\"image-slider__img\">\n                            <button data-url=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/rewe-drive-go-euskirchen.jpg?t=2026102008\" class=\"post-image-zoom\" aria-label=\"Enlarge image\" data-title=\"Payments are made cashless and conveniently from the driver&#039;s seat.\">\n                                <div class=\"focused-image-container\">\n                                    <img decoding=\"async\"\n    class=\"post-image focused-image\"\n    data-focus-x=\"0.00\"\n    data-focus-y=\"0.00\"\n            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/rewe-drive-go-euskirchen-1024x683.jpg\"\n    alt=\"A person sits in the driver's seat of a car and holds a smartphone out of the window, while a REWE Drive&#038;Go employee outside holds out a device for scanning or payment. An open trunk compartment and a building with signage can be seen in the background.\"\n    data-copyright=\"A person sits in the driver&#039;s seat of a car and holds a smartphone out of the window, while a REWE Drive&amp;Go employee outside holds out a device for scanning or payment. An open trunk compartment and a building with signage can be seen in the background. \u00a9Michael Breuer I Photokonzept\"     loading=\"lazy\"\n>\n                                <\/div>\n                            <\/button>\n                                                    <\/div>\n                        <div class=\"image-slider__caption-wrapper\">\n                            <label class=\"image-slider__label\">05<\/label>\n                            <p class=\"image-slider__caption\">Payments are made cashless and conveniently from the driver&#8217;s seat.<\/p>\n                        <\/div>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n            <\/div>\n<\/div>\n    <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section theme-gruen--1-dunkler section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\"><div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">Pilot with a regional focus<\/h2>\n            <p><span data-contrast=\"\\u0022auto\\u0022\">Euskirchen is one of three pilot locations in the REWE Region West. The new offer is being tested over a period of twelve months in each case &#8211; deliberately in stores with different starting situations and customer structures. In addition to the REWE-Marktplatz in Hachenburg in Rhineland-Palatinate, the REWE CENTER in Alfter will be the third store to follow in the course of the year. <\/span><span data-ccp-props=\"\\u0022{u0026quot;134233117u0026quot;:false,u0026quot;134233118u0026quot;:false,u0026quot;201341983u0026quot;:0,u0026quot;335559738u0026quot;:0,u0026quot;335559739u0026quot;:160,u0026quot;335559740u0026quot;:360}\\u0022\"> <\/span><\/p>\n<p><span data-contrast=\"\\u0022auto\\u0022\">The pilot sites provide important insights for the further development of the REWE<\/span><span data-contrast=\"\\u0022auto\\u0022\">\u2011<\/span><span data-contrast=\"\\u0022auto\\u0022\">E<\/span><span data-contrast=\"\\u0022auto\\u0022\">\u2011<\/span><span data-contrast=\"\\u0022auto\\u0022\">Commerce<\/span><span data-contrast=\"\\u0022auto\\u0022\">\u2011<\/span><span data-contrast=\"\\u0022auto\\u0022\">Ecosystem &#8211; from optimized processes to new convenience<\/span><span data-contrast=\"\\u0022auto\\u0022\">&#8211;<\/span><span data-contrast=\"\\u0022auto\\u0022\">offers. Drive&amp;Go is therefore not just an additional service, but a further building block to further strengthen REWE&#8217;s role as a leading local supplier and driver of innovation in the German food retail sector. <\/span><span data-ccp-props=\"\\u0022{u0026quot;134233117u0026quot;:false,u0026quot;134233118u0026quot;:false,u0026quot;201341983u0026quot;:0,u0026quot;335559738u0026quot;:0,u0026quot;335559739u0026quot;:160,u0026quot;335559740u0026quot;:360}\\u0022\"> <\/span><\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">Services with tangible added value<\/h2>\n            <p>With Drive&amp;Go, REWE is also setting another milestone in its omnichannel strategy. The aim is to design the shopping experience for customers according to their needs and seamlessly connect digital services with the brick-and-mortar store. After all, if customers who have previously only shopped in bricks-and-mortar stores also use an online channel, they will increase their revenue by around 30% in the long term. <q>We see Drive&amp;Go as another strategic online channel in our diverse e-food segment, which already has very successful offers for customers with the delivery and pick-up service,<\/q> says Clemens Bauer, Director REWE E-Commerce. <q>Our goal is to develop innovations that not only work technically, but also offer our customers real added value in their everyday lives and can also be scaled up in the long term.<\/q><\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">Strong market, strong team<\/h2>\n            <p><span data-contrast=\"\\u0022auto\\u0022\">The REWE<\/span><span data-contrast=\"\\u0022auto\\u0022\">&#8211;<\/span><span data-contrast=\"\\u0022auto\\u0022\">Center Euskirchen is run by store manager Markus Brand and employs around 80 people. They are also the ones who implement the new service on a day-to-day basis. <\/span><span data-ccp-props=\"\\u0022{u0026quot;134233117u0026quot;:false,u0026quot;134233118u0026quot;:false,u0026quot;201341983u0026quot;:0,u0026quot;335559738u0026quot;:0,u0026quot;335559739u0026quot;:160,u0026quot;335559740u0026quot;:360}\\u0022\"> <\/span><\/p>\n<p><span data-contrast=\"\\u0022auto\\u0022\"> <q>Our customers are very diverse and range from commuters and families to business owners,<\/q> says Brand. &#8220;The Drive&amp;Go pick-up service gives us the opportunity to respond even more flexibly to these needs.\u201c <\/span><span data-ccp-props=\"\\u0022{u0026quot;134233117u0026quot;:false,u0026quot;134233118u0026quot;:false,u0026quot;201341983u0026quot;:0,u0026quot;335559738u0026quot;:0,u0026quot;335559739u0026quot;:160,u0026quot;335559740u0026quot;:360}\\u0022\"> <\/span><\/p>\n<p><span data-contrast=\"\\u0022auto\\u0022\">During the pilot phase, customer acceptance, satisfaction, processes and technical components will be evaluated, among other things. The aim is to further improve the shopping experience and strengthen REWE&#8217;s role as a pioneer in omnichannel<\/span><span data-contrast=\"\\u0022auto\\u0022\">&#8211;<\/span><span data-contrast=\"\\u0022auto\\u0022\">retail. For customers, this means one thing above all: more flexibility in everyday life.<\/span><span data-ccp-props=\"\\u0022{u0026quot;134233117u0026quot;:false,u0026quot;134233118u0026quot;:false,u0026quot;201341983u0026quot;:0,u0026quot;335559738u0026quot;:0,u0026quot;335559739u0026quot;:160,u0026quot;335559740u0026quot;:360}\\u0022\"> <\/span><\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-article-explainer\" data-module-name=\"Explainer\"><div class=\"article-explainer\">\n            <div\n    class=\"explainer-slider type-text expanded\"\n    data-module-name=\".article-explainer\"\n>\n    <div class=\"explainer-slider__header\" tabindex=\"0\" role=\"button\" aria-expanded=\"true\">\n        <h2 class=\"explainer-slider__title\">About REWE<\/h2>    <\/div>\n    <div class=\"explainer-slider__main\">\n        <div class=\"explainer-slider__slider slider-len-1\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"explainer-slider__slide\">\n                                                                                <div class=\"explainer-slider__text-content entry-content\">\n                                <p>With sales of 31.6 billion euros (2024), more than 170.000 employees and over 3,800 REWE stores, REWE Markt GmbH is one of Germany\u2019s leading food retail companies. REWE stores are run as subsidiaries or by independent REWE retailers.<\/p>\n<p>The cooperatively organised REWE GROUP is one of the leading trade and tourism groups in Germany and Europe. In 2024, the company generated a total external turnover of around 96.1 billion euros. Founded in 1927, the REWE GROUP has around 380,000 employees and operates in 21 European countries.<\/p>\n                            <\/div>\n                                            <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n    <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-contact-person\" data-module-name=\"Kontaktperson\">        <div class=\"main-author__wrapper\">\n        <div class=\"main-author\">\n            <div class=\"main-author__image\">\n                <div class=\"person-avatar f\">\n                    <div class=\"focused-image-container\">\n    <img decoding=\"async\"\n        class=\"focused-image\"\n        data-focus-x=\"0\"\n        data-focus-y=\"0\"\n        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/06\/frauke-weber-300x200-1.jpg?t=2026102008\"\n        alt=\"frauke-weber-300x200 (1)\"\n                        loading=\"lazy\"\n            >\n    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"main-author__text\">\n                <h2 class=\"main-author__author-gender\">Contact<\/h2>                <p class=\"main-author__name\">\n                    Frauke Weber                <\/p>\n\n                                    <p class=\"main-author__title\">Spokesperson <\/p>\n                \n                                            <\/div>\n        <\/div>\n            <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section theme-gruen--1-dunkler section-bg-gray section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-post-slider\" data-module-name=\"Relevant Content Collection\">    <div class=\"posts-slider\">\n    <div class=\"posts-slider__inner content-container content-container--framed\">\n        <div class=\"posts-slider__header\">\n            <h2 class=\"posts-slider__title\">Read more<\/h2>\n            \n        <\/div>\n        <div class=\"posts-slider__slider\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/from-the-rewe-group-for-customers-toom-baumarkt-diy-store-and-fulfillmenttools-lay-the-foundation-for-flexible-omnichannel-services\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/from-the-rewe-group-for-customers-toom-baumarkt-diy-store-and-fulfillmenttools-lay-the-foundation-for-flexible-omnichannel-services\\\/&quot;,&quot;element_name&quot;:&quot;From the REWE GROUP for customers: toom Baumarkt DIY store and fulfillmenttools lay the foundation for flexible omnichannel services&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/09\/toom-und-fulfillmenttools-1-scaled.jpg?t=2026102008\"\n                            alt=\"Two people are standing at a pickup counter in a DIY store, while other people walk by in the foreground. Above the counter, a sign reads \"Pickup Counter \u2013 More Time for DIY.\"\"\n                            loading=\"lazy\"\n                         data-copyright=\"Two people are standing at a pickup station in a DIY store, while other people walk by in the foreground. Above the counter is a sign that reads, &quot;Pickup Station \u2013 More Time for DIY.&quot; \u00a9 REWE Group\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Press release<\/p>\n                                                <p class=\"post-teaser__note\">24 September 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">From the REWE GROUP for customers: toom Baumarkt DIY store and fulfillmenttools lay the foundation for flexible omnichannel services<\/h3>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/rewe-group-supports-cologne-cultural-fund\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/rewe-group-supports-cologne-cultural-fund\\\/&quot;,&quot;element_name&quot;:&quot;REWE GROUP Supports Cologne Cultural Fund&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/09\/Teaser-Lionel-Souque-und-Bruno-Wenn_Collage.jpg?t=2026102008\"\n                            alt=\"Teaser-Lionel-Souque-und-Bruno-Wenn_Collage\"\n                            loading=\"lazy\"\n                                            >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Press release<\/p>\n                                                <p class=\"post-teaser__note\">14 September 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">REWE GROUP Supports Cologne Cultural Fund<\/h3>\n                                            <p class=\"post-teaser__excerpt\">Funding model helps the independent arts scene attract federal and EU funding to Cologne<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/sp-reaffirms-rewe-groups-bbb-rating-outlook-stable\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/sp-reaffirms-rewe-groups-bbb-rating-outlook-stable\\\/&quot;,&quot;element_name&quot;:&quot;S&amp;amp;P Reaffirms REWE GROUP&amp;#8217;s \\u201cBBB\\u201d Rating (Outlook Stable)\\u00a0&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"-0.07\"\n                            data-focus-y=\"0.08\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/09\/S-und-P-Rating-Foto-scaled.jpg?t=2026102008\"\n                            alt=\"Glass display stand with the S&#038;P rating: Long-term rating: BBB and Short-term rating: A-2\"\n                            loading=\"lazy\"\n                         data-copyright=\"Glass display stand featuring the S&amp;P rating: Long-term rating: BBB and Short-term rating: A-2 \u00a9REWE Group\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Press release<\/p>\n                                                <p class=\"post-teaser__note\">17 August 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">S&amp;P Reaffirms REWE GROUP&#8217;s \u201cBBB\u201d Rating (Outlook Stable)\u00a0<\/h3>\n                                            <p class=\"post-teaser__excerpt\">REWE Group remains in a strong financial position and is focused on long-term growth through strategic investments<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/winter-vacation-the-waiting-game-is-over\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/winter-vacation-the-waiting-game-is-over\\\/&quot;,&quot;element_name&quot;:&quot;Winter Vacation: The Waiting Game Is Over&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/08\/Thailand-ananea-Beyond-Khaolak.jpg?t=2026102008\"\n                            alt=\"Pool area at the Ananea Beyond Khao Lak Hotel in Thailand, featuring lounge chairs, umbrellas, palm trees, and modern resort architecture.\"\n                            loading=\"lazy\"\n                         data-copyright=\"Pool area at the Ananea Beyond Khao Lak Hotel in Thailand, featuring lounge chairs, umbrellas, palm trees, and modern resort architecture. \u00a9 DERTOUR Group\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Story<\/p>\n                                                <p class=\"post-teaser__note\">10 August 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Winter Vacation: The Waiting Game Is Over<\/h3>\n                                            <p class=\"post-teaser__excerpt\">Recently, the number of bookings for the winter season has been picking up significantly again. Half of all bookings made with our tour operators are for long-haul destinations, and flexible travel options and unique experiences are very much in vogue. Here\u2019s an overview of the highlights from the new itineraries<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/strategic-expansion-of-hotel-operations-dertour-group-becomes-sole-owner-of-dsr-hotel-holding\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/strategic-expansion-of-hotel-operations-dertour-group-becomes-sole-owner-of-dsr-hotel-holding\\\/&quot;,&quot;element_name&quot;:&quot;Strategic Expansion of Hotel Operations: DERTOUR Group Becomes Sole Owner of DSR Hotel Holding&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/01\/dsr-hotel-holding.jpg?t=2026102008\"\n                            alt=\"Exterior view of a hotel on Sylt\"\n                            loading=\"lazy\"\n                         data-copyright=\"Exterior view of a hotel on Sylt \u00a9 DSR Hotel Holding (Eric Gross)\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Press release<\/p>\n                                                <p class=\"post-teaser__note\">24 July 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Strategic Expansion of Hotel Operations: DERTOUR Group Becomes Sole Owner of DSR Hotel Holding<\/h3>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/im-an-optimistic-person-ive-always-been-that-way\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/im-an-optimistic-person-ive-always-been-that-way\\\/&quot;,&quot;element_name&quot;:&quot;&amp;#8220;I&amp;#8217;m an optimistic person. I&amp;#8217;ve always been that way.&amp;#8221;&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/07\/Ines-Batz-Der-Tour.jpg?t=2026102008\"\n                            alt=\"Portrait of Ines Batz\"\n                            loading=\"lazy\"\n                         data-copyright=\"Portrait of Ines Batz \u00a9Marc Bright\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Story<\/p>\n                                                <p class=\"post-teaser__note\">23 July 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">&#8220;I&#8217;m an optimistic person. I&#8217;ve always been that way.&#8221;<\/h3>\n                                            <p class=\"post-teaser__excerpt\">For Ines Batz of DERTOUR, the effectiveness of her appreciative, positive, and calm leadership style was evident not only during stressful periods at work but also during a personal crisis: Her team naturally stepped in and supported her through that time. From her own career experience, she also knows that no one is perfectly prepared for a leadership position. Her advice to other women: Take it one step at a time\u2014with courage, curiosity, and confidence.<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/sports-bring-people-together-inclusion-right-in-the-heart-of-the-neighborhood\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/sports-bring-people-together-inclusion-right-in-the-heart-of-the-neighborhood\\\/&quot;,&quot;element_name&quot;:&quot;Sports Bring People Together: Inclusion Right in the Heart of the Neighborhood&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/07\/Inklusionssportfest-1.jpg?t=2026102008\"\n                            alt=\"Two people are standing at an athletics and sports complex, looking out at the event grounds. One person\u2019s T-shirt reads \u201cWith Heart for Inclusion \u2013 Sports Festival 2026.\u201d\"\n                            loading=\"lazy\"\n                         data-copyright=\"Two people are standing at an athletics and sports complex, looking out over the event grounds. One person\u2019s T-shirt reads \u201cWith Heart for Inclusion \u2013 Sports Festival 2026.\u201d \u00a9 Guy Dimenstein\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Story<\/p>\n                                                <p class=\"post-teaser__note\">22 July 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Sports Bring People Together: Inclusion Right in the Heart of the Neighborhood<\/h3>\n                                            <p class=\"post-teaser__excerpt\">What\u2019s it like to play wheelchair basketball? Florian S\u00f6rensen, manager of the sales department, tried it out for himself at the inclusive family sports festival in Berlin-Reinickendorf in early July. A few meters away, European Para-Badminton Champion Rick Hellmann was playing with guests. Fifty meters away, children were climbing a tower made of empty water crates, while at the many other booths, people were discussing the theme of the day: the self-determined participation of people with disabilities in social life.<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/csd-2026-take-a-stand-embrace-diversity\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/csd-2026-take-a-stand-embrace-diversity\\\/&quot;,&quot;element_name&quot;:&quot;CSD 2026: Take a Stand. Embrace Diversity.&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/07\/CSD-Pride.jpg?t=2026102008\"\n                            alt=\"Participants in a Pride march carrying numerous rainbow flags amid a densely packed crowd.\"\n                            loading=\"lazy\"\n                         data-copyright=\"Participants in a Pride march carrying numerous rainbow flags amid a densely packed crowd. \u00a9micha-fotografiert.de | Michael Zimmermann\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Story<\/p>\n                                                <p class=\"post-teaser__note\">15 July 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">CSD 2026: Take a Stand. Embrace Diversity.<\/h3>\n                                            <p class=\"post-teaser__excerpt\">Together with our LGBTIQ employee network, DITO, we are once again participating in numerous Christopher Street Days and Pride events this year. For the first time, we\u2019ll have trucks in six German cities, and we\u2019re also supporting numerous regional Pride events as well as initiatives organized by our regional offices and retailers. We are also sending a clear message of diversity at our locations in Austria, Italy, and Slovakia. <\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n                    <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-twitter-icon-teaser\" data-module-name=\"Teaser LinkedIn Icon\"><div class=\"myblock-wrapper\">\n    <div class=\"linkedin-teaser theme-blau--1-heller-highlight\" data-module-name=\".linkedin-teaser\">\n        <svg aria-hidden=\"true\" focusable=\"false\" class=\"linkedin-teaser__shape\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 120 120\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M0,45.97c15.57-10.14,31.06-16,45.73-16,28.73,0,38.64,28.24,38.64,48.55,0,12.43-3.2,26.53-8.98,41.48h44.6V0H0v45.97Z\"\/><\/svg>\n        <div class=\"contents\">\n            <div class=\"contents-inner\">\n                <h2 class=\"linkedin-teaser__headline\">\n                    Join the discussion on LinkedIn                <\/h2>\n                <div class=\"entry-content\">\n                    <p data-pm-slice=\"1 1 []\">Our LinkedIn feed has all the latest information from the REWE GROUP and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n                <\/div>\n                <p class=\"link\">\n                    <a\n                        href=\"https:\/\/de.linkedin.com\/company\/rewegroup\"\n                        class=\"linkedin-teaser__cta arrow-link\"\n                        target=\"_blank\" rel=\"noopener noreferrer\"                    >\n                        To LinkedIn feed                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\n                                            <div class=\"linkedin-teaser__icon\">\n                <span class=\"linkedin-teaser__glyph\" style=\"--linkedin-icon: url(&quot;https:\/\/www.rewe-group.com\/content\/themes\/reweg\/img\/icons\/dialog-01.svg?v=1790783358&quot;)\" aria-hidden=\"true\"><\/span>\n            <\/div>\n            <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The first two pilot markets have been launched in western Germany<\/p>\n","protected":false},"featured_media":28091,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"44321,45432,10859,19287,1715,45183","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[8],"tags":[],"sales_line":[15],"focus_theme":[142],"class_list":["post-28124","press_release","type-press_release","status-publish","has-post-thumbnail","hentry","category-company","sales_line-rewe","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/28124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/press_release"}],"version-history":[{"count":10,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/28124\/revisions"}],"predecessor-version":[{"id":28151,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/28124\/revisions\/28151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/28091"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=28124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=28124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=28124"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=28124"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=28124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}