{"id":27884,"date":"2025-01-17T11:24:00","date_gmt":"2025-01-17T10:24:00","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?post_type=press_release&p=27884"},"modified":"2026-03-11T09:50:56","modified_gmt":"2026-03-11T08:50:56","slug":"rewe-group-presents-agricultural-academy-at-the-green-week","status":"publish","type":"press_release","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/rewe-group-presents-agricultural-academy-at-the-green-week\/","title":{"rendered":"REWE GROUP presents “Agricultural Academy” at the Green Week"},"content":{"rendered":"\n
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Berlin<\/span>\/<\/span>Cologne<\/span>,<\/span> 1<\/span>7.<\/span> January<\/span> 202<\/span>5. <\/span><\/span>When it comes to marketing regional products, REWE and PENNY are among the pioneers in the German food retail sector. In total, REWE GROUP’s sales lines work directly with over 33,000 local producers. An in-house practical program for employees is now intended to further strengthen this cooperation. <\/strong><\/p>\n

Out of the stores and offices and into the fields or stables: this is now an integral part of the training and further education opportunities for REWE GROUP employees. At the Green Week <\/span>u003ciu003e(January 17-26, 2025)<\/span>\u00a0in Berlin, REWE GROUP is presenting the “Agricultural Academy”. The program brings trainees, employees from stores and administration, top management and independent retailers to farms in various modules in order to deal intensively with the practical everyday life and challenges of producers. <\/span><\/p>\n

\u00c4pfel, Trinkmilch, Schinken: Agricultural products play a decisive role in the food retail sector. Retail employees usually receive intensive training on quality control and product storage as part of their initial and further training. With the “Agricultural Academy”, REWE GROUP now also gives employees the opportunity to lend a hand themselves – whether milking, feeding or harvesting. The insights into agricultural practice and the direct dialog are intended to further sharpen the mutual understanding between producers and retailers. At the same time, employees get to know the products in the barn and in the field in their original state and thus also gain important insights for advising customers in the stores. <\/span><\/p>\n

As an initiative of the Agricultural Competence Center founded in 2023, the Agricultural Academy contributes to REWE GROUP’s goal of creating more recognition for domestic agriculture and its products, thus moving from a pure value chain to a “value chain”.<\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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From the field to the dining table<\/h2>\n

D<\/span>The appreciation of agricultural products is also the focus of REWE GROUP’s trade fair appearance at the Green Week. At the leading international trade fair for food and agriculture, the retail company will once again have its own stand at the Forum Moderne Landwirtschaft’s farm experience in 2025. There, trade fair visitors can follow the “value chain” of agricultural products from the field to the supermarket to the dining table. Along the way, they will learn about projects from REWE, PENNY and the Competence Center for Agriculture, which illustrate REWE GROUP’s commitment to local agriculture. The food start-up Loql celebrates its “Green Week” premiere and shows stand visitors how REWE GROUP’s B2B app brings local producers and retailers together to make marketing local products even easier for everyone involved. <\/span><\/p>\n

The REWE GROUP stand is located in Hall 3.2 (Stand 105).<\/span><\/p>\n

Further information and image material on REWE GROUP’s appearance at the Green Week can also be found during the trade fair at <\/span>REWE GROUP Newsroom<\/span><\/a>,<\/span> in <\/span>REWE Mediacenter<\/span><\/a> and on the website of the <\/span>Kompetenzzentrum Landwirtschaft<\/span><\/a>.<\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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About REWE GROUP<\/h2> <\/div>\n
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    The cooperatively organized REWE GROUP is one of the leading trade and tourism groups in Germany and Europe. In 2025, the company generated a total external turnover of more than 100 billion euros. Founded in 1927, REWE GROUP operates with around 380,000 employees in 21 European countries.<\/p>\n

    The sales lines include REWE, REWE CENTER, nahkauf and BILLA as well as ADEG supermarkets and consumer stores, the discounter PENNY, IKI, the drugstores BIPA and the toom Baumarkt DIY stores. The company also operates convenience stores REWE To Go, REWE express and the e-commerce activities REWE Liefer- and Abholservice as well as Zooroyal and Weinfreunde. The Lekkerland Group comprises the wholesale activities of the business group in the area of on-the-go consumption. Under the umbrella of DERTOUR Group, the Travel and Tourism division includes more than 2,000 travel agencies, tour operators as well as hotel brands and online travel portals.<\/p>\n <\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n<\/div>\n\n

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    \n \"thomas-bonrath\"\n\n <\/div>\n <\/div>\n <\/div>\n
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    Contact<\/h2>

    \n Thomas Bonrath <\/p>\n\n

    Head of Media Relations and Spokesperson REWE Markt<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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    Read more<\/h2>\n \n <\/div>\n
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      Press release<\/p>\n

      24 September 2026<\/p>\n <\/div>\n\n

      From the REWE GROUP for customers: toom Baumarkt DIY store and fulfillmenttools lay the foundation for flexible omnichannel services<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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      Press release<\/p>\n

      14 September 2026<\/p>\n <\/div>\n\n

      REWE GROUP Supports Cologne Cultural Fund<\/h3>\n

      Funding model helps the independent arts scene attract federal and EU funding to Cologne<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      Press release<\/p>\n

      17 August 2026<\/p>\n <\/div>\n\n

      S&P Reaffirms REWE GROUP’s \u201cBBB\u201d Rating (Outlook Stable)\u00a0<\/h3>\n

      REWE Group remains in a strong financial position and is focused on long-term growth through strategic investments<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      Story<\/p>\n

      10 August 2026<\/p>\n <\/div>\n\n

      Winter Vacation: The Waiting Game Is Over<\/h3>\n

      Recently, the number of bookings for the winter season has been picking up significantly again. Half of all bookings made with our tour operators are for long-haul destinations, and flexible travel options and unique experiences are very much in vogue. Here\u2019s an overview of the highlights from the new itineraries<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      Press release<\/p>\n

      24 July 2026<\/p>\n <\/div>\n\n

      Strategic Expansion of Hotel Operations: DERTOUR Group Becomes Sole Owner of DSR Hotel Holding<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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      Story<\/p>\n

      23 July 2026<\/p>\n <\/div>\n\n

      “I’m an optimistic person. I’ve always been that way.”<\/h3>\n

      For Ines Batz of DERTOUR, the effectiveness of her appreciative, positive, and calm leadership style was evident not only during stressful periods at work but also during a personal crisis: Her team naturally stepped in and supported her through that time. From her own career experience, she also knows that no one is perfectly prepared for a leadership position. Her advice to other women: Take it one step at a time\u2014with courage, curiosity, and confidence.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      Story<\/p>\n

      22 July 2026<\/p>\n <\/div>\n\n

      Sports Bring People Together: Inclusion Right in the Heart of the Neighborhood<\/h3>\n

      What\u2019s it like to play wheelchair basketball? Florian S\u00f6rensen, manager of the sales department, tried it out for himself at the inclusive family sports festival in Berlin-Reinickendorf in early July. A few meters away, European Para-Badminton Champion Rick Hellmann was playing with guests. Fifty meters away, children were climbing a tower made of empty water crates, while at the many other booths, people were discussing the theme of the day: the self-determined participation of people with disabilities in social life.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      15 July 2026<\/p>\n <\/div>\n\n

      CSD 2026: Take a Stand. Embrace Diversity.<\/h3>\n

      Together with our LGBTIQ employee network, DITO, we are once again participating in numerous Christopher Street Days and Pride events this year. For the first time, we\u2019ll have trucks in six German cities, and we\u2019re also supporting numerous regional Pride events as well as initiatives organized by our regional offices and retailers. We are also sending a clear message of diversity at our locations in Austria, Italy, and Slovakia. <\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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      \n Join the discussion on LinkedIn <\/h2>\n
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      Our LinkedIn feed has all the latest information from the REWE GROUP and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

      \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

      \n <\/span>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      From the value chain to the “value chain”<\/p>\n","protected":false},"featured_media":24072,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"47302,1375,44321,10859,1164,43705","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[5],"tags":[],"sales_line":[19],"focus_theme":[142],"class_list":["post-27884","press_release","type-press_release","status-publish","has-post-thumbnail","hentry","category-responsibility","sales_line-rewe-group","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/27884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/press_release"}],"version-history":[{"count":8,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/27884\/revisions"}],"predecessor-version":[{"id":27999,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/27884\/revisions\/27999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/24072"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=27884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=27884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=27884"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=27884"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=27884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}