{"id":27884,"date":"2025-01-17T11:24:00","date_gmt":"2025-01-17T10:24:00","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?post_type=press_release&p=27884"},"modified":"2026-03-11T09:50:56","modified_gmt":"2026-03-11T08:50:56","slug":"rewe-group-presents-agricultural-academy-at-the-green-week","status":"publish","type":"press_release","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/rewe-group-presents-agricultural-academy-at-the-green-week\/","title":{"rendered":"REWE Group presents “Agricultural Academy” at the Green Week"},"content":{"rendered":"\n
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Berlin<\/span>\/<\/span>Cologne<\/span>,<\/span> 1<\/span>7.<\/span> January<\/span> 202<\/span>5. <\/span><\/span>When it comes to marketing regional products, REWE and PENNY are among the pioneers in the German food retail sector. In total, REWE Group’s sales lines work directly with over 33,000 local producers. An in-house practical program for employees is now intended to further strengthen this cooperation. <\/strong><\/p>\n

Out of the stores and offices and into the fields or stables: this is now an integral part of the training and further education opportunities for REWE Group employees. At the Green Week <\/span>u003ciu003e(January 17-26, 2025)<\/span>\u00a0in Berlin, REWE Group is presenting the “Agricultural Academy”. The program brings trainees, employees from stores and administration, top management and independent retailers to farms in various modules in order to deal intensively with the practical everyday life and challenges of producers. <\/span><\/p>\n

\u00c4pfel, Trinkmilch, Schinken: Agricultural products play a decisive role in the food retail sector. Retail employees usually receive intensive training on quality control and product storage as part of their initial and further training. With the “Agricultural Academy”, REWE Group now also gives employees the opportunity to lend a hand themselves – whether milking, feeding or harvesting. The insights into agricultural practice and the direct dialog are intended to further sharpen the mutual understanding between producers and retailers. At the same time, employees get to know the products in the barn and in the field in their original state and thus also gain important insights for advising customers in the stores. <\/span><\/p>\n

As an initiative of the Agricultural Competence Center founded in 2023, the Agricultural Academy contributes to REWE Group’s goal of creating more recognition for domestic agriculture and its products, thus moving from a pure value chain to a “value chain”.<\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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From the field to the dining table<\/h2>\n

D<\/span>The appreciation of agricultural products is also the focus of REWE Group’s trade fair appearance at the Green Week. At the leading international trade fair for food and agriculture, the retail company will once again have its own stand at the Forum Moderne Landwirtschaft’s farm experience in 2025. There, trade fair visitors can follow the “value chain” of agricultural products from the field to the supermarket to the dining table. Along the way, they will learn about projects from REWE, PENNY and the Competence Center for Agriculture, which illustrate REWE Group’s commitment to local agriculture. The food start-up Loql celebrates its “Green Week” premiere and shows stand visitors how REWE Group’s B2B app brings local producers and retailers together to make marketing local products even easier for everyone involved. <\/span><\/p>\n

The REWE Group stand is located in Hall 3.2 (Stand 105).<\/span><\/p>\n

Further information and image material on REWE Group’s appearance at the Green Week can also be found during the trade fair at <\/span>REWE Group Newsroom<\/span><\/a>,<\/span> in <\/span>REWE Mediacenter<\/span><\/a> and on the website of the <\/span>Kompetenzzentrum Landwirtschaft<\/span><\/a>.<\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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About REWE Group<\/h2> <\/div>\n
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    The cooperatively organized REWE Group is one of the leading trade and tourism groups in Germany and Europe. In 2025, the company generated a total external turnover of more than 100 billion euros. Founded in 1927, REWE Group operates with around 380,000 employees in 21 European countries.<\/p>\n

    The sales lines include REWE, REWE CENTER, nahkauf and BILLA as well as ADEG supermarkets and consumer stores, the discounter PENNY, IKI, the drugstores BIPA and the toom Baumarkt DIY stores. The company also operates convenience stores REWE To Go, REWE express and the e-commerce activities REWE Liefer- and Abholservice as well as Zooroyal and Weinfreunde. The Lekkerland Group comprises the wholesale activities of the business group in the area of on-the-go consumption. Under the umbrella of DERTOUR Group, the Travel and Tourism division includes more than 2,000 travel agencies, tour operators as well as hotel brands and online travel portals.<\/p>\n <\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n<\/div>\n\n

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    \n \"thomas-bonrath\"\n\n <\/div>\n <\/div>\n <\/div>\n
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    Contact<\/h2>

    \n Thomas Bonrath <\/p>\n\n

    Head of Media Relations and Spokesperson REWE Markt<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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      Join the discussion on <\/h2>\n
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      Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

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      From the value chain to the “value chain”<\/p>\n","protected":false},"featured_media":24072,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"47302,1375,44321,10859,1164,43705","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[5],"tags":[],"sales_line":[19],"focus_theme":[142],"class_list":["post-27884","press_release","type-press_release","status-publish","has-post-thumbnail","hentry","category-sustainability","sales_line-rewe-group","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/27884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/press_release"}],"version-history":[{"count":8,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/27884\/revisions"}],"predecessor-version":[{"id":27999,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/27884\/revisions\/27999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/24072"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=27884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=27884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=27884"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=27884"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=27884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}