{"id":27362,"date":"2025-07-01T12:58:00","date_gmt":"2025-07-01T10:58:00","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?post_type=press_release&p=27362"},"modified":"2026-03-02T14:23:43","modified_gmt":"2026-03-02T13:23:43","slug":"convenient-fast-and-secure-payment-with-the-rewe-app","status":"publish","type":"press_release","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/convenient-fast-and-secure-payment-with-the-rewe-app\/","title":{"rendered":"Convenient, fast and secure payment with the REWE app"},"content":{"rendered":"\n
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After the extremely successful launch of the REWE Bonus benefits program, the next digital innovation is now coming to the REWE app: REWE Pay. With the mobile payment function, customers can now pay for their purchases quickly, conveniently and securely via their smartphone directly at the REWE-Marktplatz store. All they need to do is scan the app code from their smartphone at the checkout or SCO checkout. The purchase amount is debited from the current account by direct debit.\u202f<\/span> <\/span><\/p>\n

This service extension was developed in response to consumers’ increasing demands for fast and efficient payment methods. After all, only one in three people still pay cash in retail stores*. REWE Pay is integrated into the app code within the REWE app and offers customers a simple and secure shopping experience. By scanning the code, customers can simultaneously use REWE Bonus, collect loyalty points and pay for their purchase directly. The prerequisites are: Users must activate payment via the app (“REWE Pay”), identify themselves once with their Girocard (recognizable by the Girocard logo) in the REWE-Marktplatz and give their consent to direct debit (standing mandate) by signing at the payment terminal. REWE Pay cannot be used with debit and credit cards.\u202f<\/span> <\/span><\/p>\n

During the development of REWE Pay, the focus was on comprehensive protection of the payment process and customer data as well as user-friendliness. For example, the payment method can only be used on the mobile device** that was used to identify the customer in the store when it was first used. In addition, a security mechanism – such as Face ID, Touch ID or the device password – is mandatory for every payment with REWE Pay. <\/span> <\/span><\/p>\n

The introduction of REWE Pay is not only an improvement in the shopping experience for our customers, but also an important part of REWE GROUP’s broader digitalization strategy. This strategy focuses on serving consumers better through innovative technologies and optimizing internal processes at the same time. The payment method was developed by paymenttools, a subsidiary of REWE GROUP, and is now being launched first at the Group’s largest sales line.\u202f<\/span> <\/span><\/p>\n

Through the integration of digital solutions such as REWE Pay, REWE GROUP is at the forefront of technological transformation in the retail sector. Digitalization enables more efficient processes and a personalized customer approach that offers customers the best possible networked and thus improved shopping experience.\u202f<\/span> <\/span><\/p>\n

* Statista: Distribution of payment methods in retail in Germany 2024, published by Jennifer Gerhus, 20.05.2025.\u202f<\/span> <\/span><\/p>\n

** REWE Pay requires a smartphone with an iOS (iOS 16 or higher) or Android (Android 8 or higher) operating system.\u202f<\/span> <\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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About REWE<\/h2> <\/div>\n
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    With sales of 31.6 billion euros (2024), more than 170.000 employees and over 3,800 REWE stores, REWE Markt GmbH is one of Germany\u2019s leading food retail companies. REWE stores are run as subsidiaries or by independent REWE retailers.<\/p>\n

    The cooperatively organised REWE GROUP is one of the leading trade and tourism groups in Germany and Europe. In 2024, the company generated a total external turnover of around 96.1 billion euros. Founded in 1927, the REWE GROUP has around 380,000 employees and operates in 21 European countries.<\/p>\n <\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n<\/div>\n\n

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    \n \"thomas-bonrath\"\n\n <\/div>\n <\/div>\n <\/div>\n
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    Contact<\/h2>

    \n Thomas Bonrath <\/p>\n\n

    Head of Media Relations and Spokesperson REWE Markt<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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    Read more<\/h2>\n \n <\/div>\n
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      Press release<\/p>\n

      24 September 2026<\/p>\n <\/div>\n\n

      From the REWE GROUP for customers: toom Baumarkt DIY store and fulfillmenttools lay the foundation for flexible omnichannel services<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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      Press release<\/p>\n

      14 September 2026<\/p>\n <\/div>\n\n

      REWE GROUP Supports Cologne Cultural Fund<\/h3>\n

      Funding model helps the independent arts scene attract federal and EU funding to Cologne<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      Press release<\/p>\n

      17 August 2026<\/p>\n <\/div>\n\n

      S&P Reaffirms REWE GROUP’s \u201cBBB\u201d Rating (Outlook Stable)\u00a0<\/h3>\n

      REWE Group remains in a strong financial position and is focused on long-term growth through strategic investments<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      Story<\/p>\n

      10 August 2026<\/p>\n <\/div>\n\n

      Winter Vacation: The Waiting Game Is Over<\/h3>\n

      Recently, the number of bookings for the winter season has been picking up significantly again. Half of all bookings made with our tour operators are for long-haul destinations, and flexible travel options and unique experiences are very much in vogue. Here\u2019s an overview of the highlights from the new itineraries<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      Press release<\/p>\n

      24 July 2026<\/p>\n <\/div>\n\n

      Strategic Expansion of Hotel Operations: DERTOUR Group Becomes Sole Owner of DSR Hotel Holding<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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      Story<\/p>\n

      23 July 2026<\/p>\n <\/div>\n\n

      “I’m an optimistic person. I’ve always been that way.”<\/h3>\n

      For Ines Batz of DERTOUR, the effectiveness of her appreciative, positive, and calm leadership style was evident not only during stressful periods at work but also during a personal crisis: Her team naturally stepped in and supported her through that time. From her own career experience, she also knows that no one is perfectly prepared for a leadership position. Her advice to other women: Take it one step at a time\u2014with courage, curiosity, and confidence.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      Story<\/p>\n

      22 July 2026<\/p>\n <\/div>\n\n

      Sports Bring People Together: Inclusion Right in the Heart of the Neighborhood<\/h3>\n

      What\u2019s it like to play wheelchair basketball? Florian S\u00f6rensen, manager of the sales department, tried it out for himself at the inclusive family sports festival in Berlin-Reinickendorf in early July. A few meters away, European Para-Badminton Champion Rick Hellmann was playing with guests. Fifty meters away, children were climbing a tower made of empty water crates, while at the many other booths, people were discussing the theme of the day: the self-determined participation of people with disabilities in social life.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      Story<\/p>\n

      15 July 2026<\/p>\n <\/div>\n\n

      CSD 2026: Take a Stand. Embrace Diversity.<\/h3>\n

      Together with our LGBTIQ employee network, DITO, we are once again participating in numerous Christopher Street Days and Pride events this year. For the first time, we\u2019ll have trucks in six German cities, and we\u2019re also supporting numerous regional Pride events as well as initiatives organized by our regional offices and retailers. We are also sending a clear message of diversity at our locations in Austria, Italy, and Slovakia. <\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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      \n Join the discussion on LinkedIn <\/h2>\n
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      Our LinkedIn feed has all the latest information from the REWE GROUP and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

      \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

      \n <\/span>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      New payment method strengthens REWE Group’s digitalization strategy<\/p>\n","protected":false},"featured_media":25046,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[8],"tags":[],"sales_line":[15],"focus_theme":[142],"class_list":["post-27362","press_release","type-press_release","status-publish","has-post-thumbnail","hentry","category-company","sales_line-rewe","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/27362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/press_release"}],"version-history":[{"count":8,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/27362\/revisions"}],"predecessor-version":[{"id":27622,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/27362\/revisions\/27622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/25046"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=27362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=27362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=27362"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=27362"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=27362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}