{"id":27306,"date":"2025-02-28T12:15:00","date_gmt":"2025-02-28T11:15:00","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?post_type=press_release&#038;p=27306"},"modified":"2026-03-02T13:45:10","modified_gmt":"2026-03-02T12:45:10","slug":"pet-friendly-success-rewe-pushes-ahead-with-germany-wide-rollout-of-stationary-zooroyal-stores","status":"publish","type":"press_release","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/pet-friendly-success-rewe-pushes-ahead-with-germany-wide-rollout-of-stationary-zooroyal-stores\/","title":{"rendered":"Pet-friendly success: REWE pushes ahead with Germany-wide rollout of stationary ZooRoyal stores"},"content":{"rendered":"\n<div class=\"wp-block-myblocks-template-root template-root\">\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\">\n<div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-list\" data-module-name=\"List\">    <div class=\"my-list\">\n                        <ul class=\"my-list__highlight\">\n                            <li class=\"entry-content\"><p>The four ZooRoyal pilot stores in the Hamburg area show positive results<\/p>\n<\/li>\n                            <li class=\"entry-content\"><p>REWE plans to open numerous stationary ZooRoyal stores from 2026<\/p>\n<\/li>\n                            <li class=\"entry-content\"><p>Cooperative principle: ZooRoyal stores are created in cooperation with independent REWE retailers<\/p>\n<\/li>\n                            <li class=\"entry-content\"><p>Snack bars, fur hairdresser, Scan&amp;Go: modern shopping with animals<\/p>\n<\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            \n            <p>Cologne, February 28, 2025 &#8211; From e-commerce to specialist stores: two and a half years after the opening of the first pilot store in Norderstedt near Hamburg, ZooRoyal has passed the test in stationary retail. All four specialist stores got off to an extremely successful start and have shown a continuously positive development since the opening, significantly exceeding expectations. REWE plans to gradually roll out the specialist pet store across Germany from 2026. The company is already intensively searching for suitable locations in all REWE regions. The aim is to initially open ZooRoyal stores in urban regions, which will be operated by independent REWE retailers.<\/p>\n<p><q>The pet supplies trade is growing continuously &#8211; both online and in stores. ZooRoyal is already an established player in the pet supplies trade. Together with our partners, we now want to take the next step and complete our omnichannel strategy,<\/q> says Peter Maly, REWE Group Management Board member and COO REWE. <q>ZooRoyal will soon be available to our customers everywhere: online, in the food retail sector, in hardware store and in in specialty stores.<\/q><\/p>\n<p>At least one pet lives in 45 percent of German households. According to forecasts, total sales in the German pet industry are set to rise to 8 billion euros by 2030. For REWE Group, pet supplies retail is a strategic growth area. The long-term plan is to open a high double-digit number of ZooRoyal stores.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">Positive results from the pilot markets in the Hamburg area<\/h2>\n            <p>With over 25 years of experience in (online) pet retail, ZooRoyal is an established brand in the industry. Since April 2022, ZooRoyal has opened four brick-and-mortar pilot stores in the REWE North region, welcoming pet lovers in Norderstedt, Hamburg-Niendorf, Hamburg-Stellingen and Elmshorn.<\/p>\n<p>Over the past two years, the company has tested product ranges, store layouts, service offers and advertising materials in order to develop the ideal concept for the national rollout. With success: customer frequency has risen steadily and sharply since the openings. Regular surveys also confirm the high level of customer satisfaction with the product range and store design. In the future, the product range will continue to vary from store to store in order to meet the needs of local customers.<\/p>\n<p>The stores operate according to the cooperative principle: they are managed by independent REWE-Marktplatz retailers who have extensive retail experience. <q>The figures show that customers increasingly trust specialist retailers when it comes to pets &#8211; and rightly so. Our pilot stores in the Hamburg area have impressively proven that ZooRoyal is also successful as a REWE Group brand in brick-and-mortar stores,<\/q> says Marcel Bersch, Managing Director of ZooRoyal Petcare GmbH. <q>We are delighted that the rollout is now starting and that pet lovers will soon be able to experience our ZooRoyal stores right on their doorstep.<\/q><\/p>\n        <\/div>\n\n            <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-article-gallery\" data-module-name=\"Bilderslider\"><div class=\"article-gallery\">\n            <div class=\"image-slider bg-gray\">\n    <div class=\"image-slider__main row-margin-single\">\n        <div class=\"image-slider__slider\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"image-slider__slide\">\n                        <div class=\"image-slider__img\">\n                            <button data-url=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/02\/zoo-royal-eingang.jpg?t=2026052812\" class=\"post-image-zoom\" aria-label=\"Enlarge image\" data-title=\"Modern stores with guidance systems turn shopping with animals into a shopping experience. \">\n                                <div class=\"focused-image-container\">\n                                    <img decoding=\"async\"\n    class=\"post-image focused-image\"\n    data-focus-x=\"0.00\"\n    data-focus-y=\"0.00\"\n            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/02\/zoo-royal-eingang-1024x683.jpg\"\n    alt=\"The entrance area of a ZooRoyal store with checkout and a color-coded guidance system to the dog, cat, aquarium or bird\/small animal departments\"\n    data-copyright=\"The entrance area of a ZooRoyal store with checkout and a color-coded guidance system to the dog, cat, aquarium or bird\/small animal departments \u00a9 Urs K\u00fcster\"     loading=\"lazy\"\n>\n                                <\/div>\n                            <\/button>\n                                                    <\/div>\n                        <div class=\"image-slider__caption-wrapper\">\n                            <label class=\"image-slider__label\">01<\/label>\n                            <p class=\"image-slider__caption\">Modern stores with guidance systems turn shopping with animals into a shopping experience. <\/p>\n                        <\/div>\n                    <\/li>\n                                    <li class=\"image-slider__slide\">\n                        <div class=\"image-slider__img\">\n                            <button data-url=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/02\/zoo-royal-fell-spa.jpg?t=2026052812\" class=\"post-image-zoom\" aria-label=\"Enlarge image\" data-title=\"The stores offer additional services such as grooming, dog washing stations and veterinarians. \">\n                                <div class=\"focused-image-container\">\n                                    <img decoding=\"async\"\n    class=\"post-image focused-image\"\n    data-focus-x=\"0.00\"\n    data-focus-y=\"0.00\"\n            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/02\/zoo-royal-fell-spa-1024x683.jpg\"\n    alt=\"A ZooRoyal store employee looks after a dog in the \"Fur Spa\".\"\n    data-copyright=\"A ZooRoyal store employee looks after a dog in the &quot;Fur Spa&quot;. \u00a9 Urs K\u00fcster\"     loading=\"lazy\"\n>\n                                <\/div>\n                            <\/button>\n                                                    <\/div>\n                        <div class=\"image-slider__caption-wrapper\">\n                            <label class=\"image-slider__label\">02<\/label>\n                            <p class=\"image-slider__caption\">The stores offer additional services such as grooming, dog washing stations and veterinarians. <\/p>\n                        <\/div>\n                    <\/li>\n                                    <li class=\"image-slider__slide\">\n                        <div class=\"image-slider__img\">\n                            <button data-url=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/02\/zoo-royal-aquaristik.jpg?t=2026052812\" class=\"post-image-zoom\" aria-label=\"Enlarge image\" data-title=\"Customers can design individual aquariums in the aquaristics area. \">\n                                <div class=\"focused-image-container\">\n                                    <img decoding=\"async\"\n    class=\"post-image focused-image\"\n    data-focus-x=\"0.00\"\n    data-focus-y=\"0.00\"\n            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/02\/zoo-royal-aquaristik-1024x683.jpg\"\n    alt=\"Aquarium department in the ZooRoyal store with numerous aquariums.\"\n    data-copyright=\"Aquaristics department in the ZooRoyal store with numerous aquariums. \u00a9 Urs K\u00fcster\"     loading=\"lazy\"\n>\n                                <\/div>\n                            <\/button>\n                                                    <\/div>\n                        <div class=\"image-slider__caption-wrapper\">\n                            <label class=\"image-slider__label\">03<\/label>\n                            <p class=\"image-slider__caption\">Customers can design individual aquariums in the aquaristics area. <\/p>\n                        <\/div>\n                    <\/li>\n                                    <li class=\"image-slider__slide\">\n                        <div class=\"image-slider__img\">\n                            <button data-url=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/02\/zoo-royal-hunde-snackbar.jpg?t=2026052812\" class=\"post-image-zoom\" aria-label=\"Enlarge image\" data-title=\"The snack bars offer numerous unpackaged treats for pets.\">\n                                <div class=\"focused-image-container\">\n                                    <img decoding=\"async\"\n    class=\"post-image focused-image\"\n    data-focus-x=\"0.00\"\n    data-focus-y=\"0.00\"\n            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/02\/zoo-royal-hunde-snackbar-1024x683.jpg\"\n    alt=\"A man kneels next to his dog in a ZooRoyal market at the snack bar that offers unwrapped pet treats.\"\n    data-copyright=\"A man kneels next to his dog in a ZooRoyal store at the snack bar, which offers unpackaged treats for pets. \u00a9 Urs K\u00fcster\"     loading=\"lazy\"\n>\n                                <\/div>\n                            <\/button>\n                                                    <\/div>\n                        <div class=\"image-slider__caption-wrapper\">\n                            <label class=\"image-slider__label\">04<\/label>\n                            <p class=\"image-slider__caption\">The snack bars offer numerous unpackaged treats for pets.<\/p>\n                        <\/div>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n            <\/div>\n<\/div>\n    <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\">\n<div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">Modern feel-good markets for animals and humans<\/h2>\n            <p><q>With ZooRoyal, we have rethought the specialist pet store. Our aim is to turn shopping into a modern shopping experience for all the senses,<\/q> explains Marcel Bersch. This can be felt as soon as you enter the stores: a colorful guidance system adapted to the online store leads customers directly to the desired department &#8211; dogs, cats, aquariums or birds\/small animals. An innovative air filter system neutralizes odours and thus ensures a unique feel-good atmosphere in pet stores.<\/p>\n<p>The range includes over 15,000 items for pet food and accessories, including exclusive brands and regional products. A special highlight is the &#8220;snackbars&#8221;, which are reminiscent of the fruit and vegetable section of a REWE supermarket and offer unpackaged treats for pets. In addition to the shopping experience, ZooRoyal offers numerous additional services such as dog washing stations, grooming, vets and launderettes for pet accessories.<\/p>\n<p>In the aquatics section, aquascaping tables, which customers can use to design individual aquariums, and water filling stations for osmosis and seawater are impressive.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">Modern technology for convenient shopping<\/h2>\n            <p>ZooRoyal relies on digital solutions such as self-checkout tills, Scan &amp; Go and the ZooRoyal Club, a digital benefits program that will also be available in stores in the future. The employees in the stores &#8211; all experts with years of experience &#8211; guarantee optimal advice for pet lovers and their companions in all phases of life.rn <q>By opening more ZooRoyal stores, we are also strengthening our e-commerce business, the shop-in-shop formats and the entire own brand in the long term,<\/q> explains Peter Maly.<\/p>\n<p>* IVH\/ZZF 2023<\/p>\n<p><span class=\"\\u0022TextRun\"><span class=\"\\u0022NormalTextRun\" data-ccp-parastyle-defn=\"\\u0022{u0026quot;ObjectIdu0026quot;:u0026quot;32a0a331-72e7-4189-acc2-1d1a1f583850|32u0026quot;,u0026quot;ClassIdu0026quot;:1073872969,u0026quot;Propertiesu0026quot;:[469775450,u0026quot;Normal0u0026quot;,201340122,u0026quot;2u0026quot;,134234082,u0026quot;trueu0026quot;,134233614,u0026quot;trueu0026quot;,469778129,u0026quot;Normal0u0026quot;,335572020,u0026quot;1u0026quot;,469777841,u0026quot;Calibriu0026quot;,469777842,u0026quot;Calibriu0026quot;,469777843,u0026quot;Calibriu0026quot;,469777844,u0026quot;Calibriu0026quot;,469769226,u0026quot;Calibriu0026quot;,268442635,u0026quot;22u0026quot;]}\\u0022\">High-resolution images from the <\/span><span class=\"\\u0022NormalTextRun\">ZooRoyal<\/span><span class=\"\\u0022NormalTextRun\">-markets is available for download at <\/span><\/span><a href=\"https:\/\/mediacenter.rewe.de\/\" target=\"_blank\" rel=\"noopener\"><span class=\"\\u0022TextRun\"><span class=\"\\u0022NormalTextRun\">mediacenter.rewe.de.<\/span><\/span><\/a><\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-article-explainer\" data-module-name=\"Explainer\"><div class=\"article-explainer\">\n            <div\n    class=\"explainer-slider type-text expanded\"\n    data-module-name=\".article-explainer\"\n>\n    <div class=\"explainer-slider__header\" tabindex=\"0\" role=\"button\" aria-expanded=\"true\">\n        <h2 class=\"explainer-slider__title\">About ZooRoyal Petcare GmbH<\/h2>    <\/div>\n    <div class=\"explainer-slider__main\">\n        <div class=\"explainer-slider__slider slider-len-1\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"explainer-slider__slide\">\n                                                                                <div class=\"explainer-slider__text-content entry-content\">\n                                <p>ZooRoyal Petcare GmbH is a specialist retailer for pet supplies based in Cologne. Today, ZooRoyal carries a product selection of around 12,000 items in the areas of aquariums, dogs, cats, terrariums, small animals, ponds and birds<\/p>\n<p>Online and in many REWE stores, customers can find products from the exclusive brands &#8220;ZooRoyal&#8221;, &#8220;Moon Ranger&#8221;, &#8220;ZooRoyal Minkas Naturkost&#8221;, &#8220;ZooRoyal Charlys Naturkost&#8221; and &#8220;ZooRoyal Tigrooo&#8221;. All own brands are produced to the highest quality standards in accordance with the IFS Food Standard. Since April 2022, ZooRoyal has also been welcoming customers to four stationary ZooRoyal pet shops in the Hamburg area.<\/p>\n                            <\/div>\n                                            <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n    <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-article-explainer\" data-module-name=\"Explainer\"><div class=\"article-explainer\">\n            <div\n    class=\"explainer-slider type-text expanded\"\n    data-module-name=\".article-explainer\"\n>\n    <div class=\"explainer-slider__header\" tabindex=\"0\" role=\"button\" aria-expanded=\"true\">\n        <h2 class=\"explainer-slider__title\">About REWE Group<\/h2>    <\/div>\n    <div class=\"explainer-slider__main\">\n        <div class=\"explainer-slider__slider slider-len-1\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"explainer-slider__slide\">\n                                                                                <div class=\"explainer-slider__text-content entry-content\">\n                                <p>The cooperatively organized REWE Group is one of the leading trade and tourism groups in Germany and Europe. In 2025, the company generated a total external turnover of more than 100 billion euros. Founded in 1927, REWE Group operates with around 380,000 employees in 21 European countries.<\/p>\n<p>The sales lines include REWE, REWE CENTER, nahkauf and BILLA as well as ADEG supermarkets and consumer stores, the discounter PENNY, IKI, the drugstores BIPA and the toom Baumarkt DIY stores. The company also operates convenience stores REWE To Go, REWE express and the e-commerce activities REWE Liefer- and Abholservice as well as Zooroyal and Weinfreunde. The Lekkerland Group comprises the wholesale activities of the business group in the area of on-the-go consumption. Under the umbrella of DERTOUR Group, the Travel and Tourism division includes more than 2,000 travel agencies, tour operators as well as hotel brands and online travel portals.<\/p>\n                            <\/div>\n                                            <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n    <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-contact-person\" data-module-name=\"Kontaktperson\">        <div class=\"main-author__wrapper\">\n        <div class=\"main-author\">\n            <div class=\"main-author__image\">\n                <div class=\"person-avatar m\">\n                    <div class=\"focused-image-container\">\n    <img decoding=\"async\"\n        class=\"focused-image\"\n        data-focus-x=\"0.00\"\n        data-focus-y=\"0.00\"\n        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/06\/Philip_Schmitz_Waters-300x300.jpg\"\n        alt=\"Portrait of Philipp Schmitz-Waters\"\n                        loading=\"lazy\"\n         data-copyright=\"Portrait of Philipp Schmitz-Waters \u00a9Philipp Schmitz-Waters\"    >\n<\/div>\n                <\/div>\n            <\/div>\n            <div class=\"main-author__text\">\n                <h2 class=\"main-author__author-gender\">Contact<\/h2>                <p class=\"main-author__name\">\n                    Philipp  Schmitz-Waters                <\/p>\n\n                                    <p class=\"main-author__title\">Head of Corporate Communications and Spokesperson REWE Markt<\/p>\n                \n                                            <\/div>\n        <\/div>\n            <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-gray section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-post-slider\" data-module-name=\"Relevant Content Collection\">    <div class=\"posts-slider\">\n    <div class=\"posts-slider__inner row-margin-single\">\n        <div class=\"posts-slider__header\">\n            <h2 class=\"posts-slider__title\">Read more<\/h2>\n            \n                    <\/div>\n        <div class=\"posts-slider__slider\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default bg-dark medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/despite-difficult-conditions-rewe-group-passes-100-billion-euro-revenue-mark-in-2025\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/despite-difficult-conditions-rewe-group-passes-100-billion-euro-revenue-mark-in-2025\\\/&quot;,&quot;element_name&quot;:&quot;Despite difficult conditions: &lt;br&gt; REWE Group passes\\u00a0&lt;br&gt; 100 billion euro\\u00a0revenue mark in 2025\\u00a0&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div\n            class=\"new-post-teaser__background-wrapper\"\n                    >\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"-0.03\"\n                        data-focus-y=\"0.41\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/04\/rewe-group-bilanz-2025.jpg?t=2026052812\"\n                        alt=\"rewe-group-bilanz-2025\"\n                        loading=\"lazy\"\n                                            >\n                <\/div>\n            \n                    <\/div>\n\n        <div class=\"new-post-teaser__content-wrapper\">\n            <div class=\"new-post-teaser__content-inner\">\n                                    <p class=\"new-post-teaser__type\">Press release<\/p>\n                                <div class=\"new-post-teaser__content\">\n                    <p class=\"post-teaser__note\">22 April 2026<\/p>\n                    <h3 class=\"post-teaser__title\">Despite difficult conditions: <br> REWE Group passes\u00a0<br> 100 billion euro\u00a0revenue mark in 2025\u00a0<\/h3>                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28447\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Despite difficult conditions: REWE Group passes\\u00a0100 billion euro\\u00a0revenue mark in 2025\\u00a0&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/rewe-opens-test-store-with-pickgo-technology-in-hanover\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/rewe-opens-test-store-with-pickgo-technology-in-hanover\\\/&quot;,&quot;element_name&quot;:&quot;REWE opens test store with Pick&amp;amp;Go technology in Hanover&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/Rewe-Pick-and-Go.jpg?t=2026052812\"\n                        alt=\"The picture shows the entrance to a store with large illuminated signs saying \"REWE\" in red and \"Pick&#038;Go\" in turquoise.\"\n                        loading=\"lazy\"\n                         data-copyright=\"The picture shows the entrance to a store with large illuminated signs saying &quot;REWE&quot; in red and &quot;Pick&amp;Go&quot; in turquoise. \u00a9S.Verissimo\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Press release<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">25 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">REWE opens test store with Pick&amp;Go technology in Hanover<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28137\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;REWE opens test store with Pick&amp;amp;Go technology in Hanover&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/counterquestion-why-should-a-woman-hesitate\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/counterquestion-why-should-a-woman-hesitate\\\/&quot;,&quot;element_name&quot;:&quot;&amp;#8220;Counterquestion: Why should a woman hesitate?&amp;#8221;&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/Debora-Agelidu-Portaraet.jpg?t=2026052812\"\n                        alt=\"The picture shows Debora Agelidu. She is standing at a fruit and vegetable display in a supermarket.\"\n                        loading=\"lazy\"\n                         data-copyright=\"The picture shows Debora Agelidu. She is standing at a fruit and vegetable display in a supermarket. \u00a9REWE Group\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">24 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">&#8220;Counterquestion: Why should a woman hesitate?&#8221;<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28147\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;&amp;#8220;Counterquestion: Why should a woman hesitate?&amp;#8221;&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/drive-by-shopping-rewe-now-also-offers-drivego\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/drive-by-shopping-rewe-now-also-offers-drivego\\\/&quot;,&quot;element_name&quot;:&quot;Drive-by shopping: REWE now also offers Drive&amp;amp;Go&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/rewe-drive-go-euskirchen.jpg?t=2026052812\"\n                        alt=\"A person sits in the driver's seat of a car and holds a smartphone out of the window, while a REWE Drive&#038;Go employee outside holds out a device for scanning or payment. An open trunk compartment and a building with signage can be seen in the background.\"\n                        loading=\"lazy\"\n                         data-copyright=\"A person sits in the driver&#039;s seat of a car and holds a smartphone out of the window, while a REWE Drive&amp;Go employee outside holds out a device for scanning or payment. An open trunk compartment and a building with signage can be seen in the background. \u00a9Michael Breuer I Photokonzept\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Press release<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">24 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">Drive-by shopping: REWE now also offers Drive&amp;Go<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28124\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Drive-by shopping: REWE now also offers Drive&amp;amp;Go&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/encourage-support-ask-questions\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/encourage-support-ask-questions\\\/&quot;,&quot;element_name&quot;:&quot;&amp;#8220;Encourage, support, ask questions&amp;#8221;&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/Elisabeth-Promberger-Portrait-1.jpg?t=2026052812\"\n                        alt=\"Portrait of Elisabeth Promberger\"\n                        loading=\"lazy\"\n                         data-copyright=\"Portr\u00e4t von Elisabeth Promberger \u00a9 REWE Group\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">16 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">&#8220;Encourage, support, ask questions&#8221;<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28080\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;&amp;#8220;Encourage, support, ask questions&amp;#8221;&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/rewe-and-nahkauf-customers-show-their-heart\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/rewe-and-nahkauf-customers-show-their-heart\\\/&quot;,&quot;element_name&quot;:&quot;REWE and nahkauf customers show their heart&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/tafeltueten-ergebnis-west-scaled.jpg?t=2026052812\"\n                        alt=\"Person with Bo plush toy in the market holding a Tafetl\u00fcte.\"\n                        loading=\"lazy\"\n                         data-copyright=\"Person with Bo plush toy in the store holding a Tafetl\u00fcte. \u00a9REWE\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Press release<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">12 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">REWE and nahkauf customers show their heart<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28109\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;REWE and nahkauf customers show their heart&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/performance-alone-is-not-enough-it-needs-visibility-and-networks\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/performance-alone-is-not-enough-it-needs-visibility-and-networks\\\/&quot;,&quot;element_name&quot;:&quot;&amp;#8220;Performance alone is not enough. It needs visibility and networks&amp;#8221;&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/Wenke-Weissmann.jpg?t=2026052812\"\n                        alt=\"Portrait of Wenke Wei\u00dfmann\"\n                        loading=\"lazy\"\n                         data-copyright=\"Portrait of Wenke Wei\u00dfmann \u00a9Hochglanzfilm for REWE Group\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">11 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">&#8220;Performance alone is not enough. It needs visibility and networks&#8221;<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28034\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;&amp;#8220;Performance alone is not enough. It needs visibility and networks&amp;#8221;&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/equal-opportunities-need-visibility\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/equal-opportunities-need-visibility\\\/&quot;,&quot;element_name&quot;:&quot;&amp;#8220;Equal opportunities need visibility&amp;#8221;&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/10\/Daniela_Buechel_Portrait_V2-1.jpg?t=2026052812\"\n                        alt=\"Portrait of Dr. Daniela B\u00fcchel\"\n                        loading=\"lazy\"\n                         data-copyright=\"Portrait of Dr. Daniela B\u00fcchel \u00a9 REWE Group (Michael Pr\u00f6ck)\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">9 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">&#8220;Equal opportunities need visibility&#8221;<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"27958\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;&amp;#8220;Equal opportunities need visibility&amp;#8221;&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n            <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-twitter-icon-teaser\" data-module-name=\"Teaser LinkedIn Icon\"><div class=\"myblock-wrapper\">\n    <div class=\"linkedin-teaser\" data-module-name=\".linkedin-teaser\">\n        <div class=\"contents\">\n            <div class=\"contents-inner\">\n                <h2 class=\"typo-xl\">Join the discussion on <\/h2>\n                <div class=\"entry-content\">\n                    <p data-pm-slice=\"1 1 []\">Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n                <\/div>\n                <p class=\"link\">\n                    <a\n                        href=\"https:\/\/de.linkedin.com\/company\/rewegroup\"\n                        class=\"arrow-link btn-white\"\n                        target=\"_blank\" rel=\"noopener noreferrer\"                    >\n                        To LinkedIn feed                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\n                    <div class=\"post-teaser post-teaser_default post-teaser__pattern pattern6 red-pattern\">\n                <div class=\"post-teaser__inner has-illustration\">\n                    <div class=\"post-teaser__content-wrapper\">\n                        <div class=\"post-teaser__illustration\"><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In addition to e-commerce, the food retail sector and hardware store, the popular brand will soon also be available as a stationary specialist store for all pet lovers.<\/p>\n","protected":false},"featured_media":24281,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[8],"tags":[],"sales_line":[74],"focus_theme":[142],"class_list":["post-27306","press_release","type-press_release","status-publish","has-post-thumbnail","hentry","category-company","sales_line-zooroyal","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/27306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/press_release"}],"version-history":[{"count":8,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/27306\/revisions"}],"predecessor-version":[{"id":27554,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/27306\/revisions\/27554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/24281"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=27306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=27306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=27306"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=27306"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=27306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}