{"id":26366,"date":"2026-01-23T17:10:00","date_gmt":"2026-01-23T16:10:00","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?post_type=press_release&p=26366"},"modified":"2026-04-07T16:55:35","modified_gmt":"2026-04-07T14:55:35","slug":"bipa-opens-first-store-in-bucharest","status":"publish","type":"press_release","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/bipa-opens-first-store-in-bucharest\/","title":{"rendered":"BIPA opens first store in Bucharest"},"content":{"rendered":"\n
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  • The first <\/span>BIPA branch<\/span>is located in one of the largest shopping centers in Romania in one of the largest shopping centers in Romania “<\/span>Mega<\/span> Mall “<\/span><\/span><\/p>\n<\/li>\n

  • Over 13.000 products in more than 15 categories and more than 1,500 BIPA own-brand products<\/span><\/span><\/p>\n<\/li>\n

  • This makes Romania the second country after Croatia in the international expansion strategy alongside the domestic market Austria<\/span><\/span><\/p>\n<\/li>\n <\/ul>\n <\/div>\n<\/div>\n\n

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    BIPA officially enters the Romanian market today and opens its first store in the Mega Mall shopping center in the Romanian capital Bucharest. The first BIPA store in Romania has a sales area of around 320 m\u00b2 with a modern store layout concept and offers customers an attractive shopping experience. The range includes over 13,000 products from the beauty, body care, health and household sectors as well as over 25 well-known make-up brands, including the own brand Look by BIPA. In addition, a broad own-brand range with BI CARE, BI LIFE, BI KIDS, BI STYLED, BI HOME, BABYWELL and bi good – with an excellent price-performance ratio and tailored to the needs of consumers.<\/span><\/p>\n

    The opening of the first BIPA store in Romania is an important milestone for us and a strategic step in our international expansion. Our aim is to offer Romanian consumers a modern drugstore concept with a wide range of products,<\/q> says <\/span>Martin Gaber<\/span><\/b>, Managing Director of BIPA Romania.<\/span><\/p>\n

    The opening of the first store is the starting signal for BIPA’s expansion in Romania. The plan is to open 20 to 25 stores a year by 2026. Romania is the third country in which BIPA is active after Austria and Croatia.<\/span><\/p>\n

    Markus Geyer<\/span><\/b>, CEO BIPA International: Based on our successes in Austria and Croatia, we are now also bringing strong own brands, attractive prices and a modern shopping experience to Romania – an important strategic step for BIPA and REWE GROUP.<\/q> <\/span><\/p>\n

    With 45 years of experience in drugstore retail, BIPA is one of the leading drugstore retailers in Austria and a major player in Croatia. Around 3.3 million loyal customers count BIPA as their preferred brand. in 2025, the company exceeded the EUR 1 billion revenue mark in Austria and Croatia – driven by strong, consistent growth in recent years.<\/span><\/p>\n

    BIPA’s expansion in Romania is a strong signal for our positioning in Central and Eastern Europe. Thanks to the close cooperation and combined expertise of our colleagues at PENNY Romania, BIPA was able to prepare its market entry in the best possible way. With a clear growth strategy, we will offer customers in Romania the quality and variety that BIPA has stood for for decades,<\/q> says <\/span>Marcel Haraszti<\/span><\/b>, Management Board member of REWE International AG, describing the expansion step. <\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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    About BIPA<\/h2> <\/div>\n
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      BIPA is a modern, competitively priced drugstore for everything to do with care, beauty and well-being, and inspires with products for beauty, hair, fragrance, baby, dental care, baby and health. BIPA offers customers over 15,000 international branded products as well as its own brands such as BI LIFE, BI CARE, BI HOME, BI COMFORT, BI STYLED, BI KIDS, bi good, LOOK BY BIPA and BABYWELL. Founded over 40 years ago, today BIPA is not only the best-known company in Austrian drugstore retail, but also the undisputed favorite of around 3.3 million loyal regular customers. The company employs over 4,000 people in around 600 stores throughout Austria.<\/p>\n <\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n<\/div>\n\n

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      \n \"Claudia_Riebler\"\n\n <\/div>\n <\/div>\n <\/div>\n
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      Contact<\/h2>

      \n Claudia Riebler <\/p>\n\n

      Head of Corporate Communications & Public Affairs Handel International \/ Company Spokesperson<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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      Read more<\/h2>\n \n <\/div>\n
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        Press release<\/p>\n

        24 September 2026<\/p>\n <\/div>\n\n

        From the REWE GROUP for customers: toom Baumarkt DIY store and fulfillmenttools lay the foundation for flexible omnichannel services<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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        Press release<\/p>\n

        14 September 2026<\/p>\n <\/div>\n\n

        REWE GROUP Supports Cologne Cultural Fund<\/h3>\n

        Funding model helps the independent arts scene attract federal and EU funding to Cologne<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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        Press release<\/p>\n

        17 August 2026<\/p>\n <\/div>\n\n

        S&P Reaffirms REWE GROUP’s \u201cBBB\u201d Rating (Outlook Stable)\u00a0<\/h3>\n

        REWE Group remains in a strong financial position and is focused on long-term growth through strategic investments<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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        Story<\/p>\n

        10 August 2026<\/p>\n <\/div>\n\n

        Winter Vacation: The Waiting Game Is Over<\/h3>\n

        Recently, the number of bookings for the winter season has been picking up significantly again. Half of all bookings made with our tour operators are for long-haul destinations, and flexible travel options and unique experiences are very much in vogue. Here\u2019s an overview of the highlights from the new itineraries<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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        Press release<\/p>\n

        24 July 2026<\/p>\n <\/div>\n\n

        Strategic Expansion of Hotel Operations: DERTOUR Group Becomes Sole Owner of DSR Hotel Holding<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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        Story<\/p>\n

        23 July 2026<\/p>\n <\/div>\n\n

        “I’m an optimistic person. I’ve always been that way.”<\/h3>\n

        For Ines Batz of DERTOUR, the effectiveness of her appreciative, positive, and calm leadership style was evident not only during stressful periods at work but also during a personal crisis: Her team naturally stepped in and supported her through that time. From her own career experience, she also knows that no one is perfectly prepared for a leadership position. Her advice to other women: Take it one step at a time\u2014with courage, curiosity, and confidence.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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        Story<\/p>\n

        22 July 2026<\/p>\n <\/div>\n\n

        Sports Bring People Together: Inclusion Right in the Heart of the Neighborhood<\/h3>\n

        What\u2019s it like to play wheelchair basketball? Florian S\u00f6rensen, manager of the sales department, tried it out for himself at the inclusive family sports festival in Berlin-Reinickendorf in early July. A few meters away, European Para-Badminton Champion Rick Hellmann was playing with guests. Fifty meters away, children were climbing a tower made of empty water crates, while at the many other booths, people were discussing the theme of the day: the self-determined participation of people with disabilities in social life.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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        15 July 2026<\/p>\n <\/div>\n\n

        CSD 2026: Take a Stand. Embrace Diversity.<\/h3>\n

        Together with our LGBTIQ employee network, DITO, we are once again participating in numerous Christopher Street Days and Pride events this year. For the first time, we\u2019ll have trucks in six German cities, and we\u2019re also supporting numerous regional Pride events as well as initiatives organized by our regional offices and retailers. We are also sending a clear message of diversity at our locations in Austria, Italy, and Slovakia. <\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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        \n Join the discussion on LinkedIn <\/h2>\n
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        Our LinkedIn feed has all the latest information from the REWE GROUP and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

        \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

        \n <\/span>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":26363,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"27604,25346,27693,25325,27514,19476","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[8],"tags":[],"sales_line":[81],"focus_theme":[142],"class_list":["post-26366","press_release","type-press_release","status-publish","has-post-thumbnail","hentry","category-company","sales_line-bipa","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/26366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/press_release"}],"version-history":[{"count":9,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/26366\/revisions"}],"predecessor-version":[{"id":28408,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/26366\/revisions\/28408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/26363"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=26366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=26366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=26366"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=26366"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=26366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}