{"id":26350,"date":"2025-11-19T14:50:00","date_gmt":"2025-11-19T13:50:00","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?post_type=press_release&p=26350"},"modified":"2026-03-02T15:17:49","modified_gmt":"2026-03-02T14:17:49","slug":"living-diversity-rewe-group-reaches-platinum-level-in-the-pride-index-2025","status":"publish","type":"press_release","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/living-diversity-rewe-group-reaches-platinum-level-in-the-pride-index-2025\/","title":{"rendered":"Living diversity. REWE GROUP reaches platinum level in the Pride Index 2025"},"content":{"rendered":"\n
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Diversity has a firm place at REWE GROUP – not just as a value, but as part of the corporate culture: We cultivate a culture in which openness, diversity and mutual respect are a matter of course. The workplace should be a place of community for all of us – an environment in which diversity is not just written on paper, but can be felt in our daily interactions,<\/q> emphasizes Daniela B\u00fcchel, Head of HR & Sustainability at REWE GROUP.<\/p>\n

Back in 2017, REWE GROUP signed the <\/span><\/span>Charter of Diversity<\/span><\/span><\/a> committed to strengthening a non-discriminatory working environment. An important part of this commitment is the LGBTQIA+ network DITO, which is committed to promoting greater tolerance and acceptance within the company. DITO supports internal awareness-raising processes, organizes events such as the Come-<\/span>Together<\/span> Cup, a soccer festival of diversity, and is regularly represented at events to promote diversity and inclusion. Since 2015, REWE GROUP has had a presence at Cologne’s Christopher Street Day (CSD), and in 2025 for the third time as the main sponsor of the <\/span>ColognePride<\/span>. The company also supports similar initiatives in cities such as Hamburg, Berlin and Frankfurt.\u202f\u202f<\/span><\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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From gold to platinum – a strong signal<\/h2>\n

The REWE GROUP’s commitment to diversity and equal opportunities is also reflected in the current PRIDE Index, which is compiled annually by the Uhlala Group, Germany’s leading LGBTIQ+ social business. The index assesses how well companies implement measures to promote LGBTIQ+ inclusion and how firmly these are anchored in the corporate culture.\u202f<\/span><\/p>\n

The REWE GROUP has been participating in the certification process for three years and has been able to continuously improve its rating. After two years at gold level, the company achieved platinum status for the first time in 2025 with a score of 98,44 percent – a strong result that underlines the continuous progress and the firm anchoring of diversity issues in the company.\u202f<\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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“People can’t tell you’re straight”<\/h2>\n

On the occasion of the International Day against Homo-, Bi-, Inter- and Transphobia, DITO launched a “postcard campaign” against prejudice and unconscious exclusion this year. The team distributed postcards in administrative, warehouse and market locations, which translated typical slogans against queer people into their “straight” counterparts (“You’re straight? That’s cool, you don’t even notice!”). The campaign makes it clear how powerful seemingly harmless statements can be and how discriminatory they are for queer people. With this postcard initiative, REWE GROUP won the Audience Award of the Pride Day Contest 2025. Campaigns like this show how committed the company is to making diversity visible and breaking down prejudices. The current result of the PRIDE Index 2025 makes this claim measurable and documents the continuous progress once again.\u202f<\/span><\/span> <\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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Diversity is not the end of the line, but a daily task<\/h2>\n

The full PRIDE Index report will be published on November 19. REWE GROUP’s platinum rating recognizes the continuous progress made in recent years and shows that strengthening diversity is an integral, constantly growing part of the company. This is not a fixed state, but an ongoing process that is actively shaped by many participants within REWE GROUP. \u202f<\/span><\/span> <\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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About REWE GROUP<\/h2> <\/div>\n
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    The cooperatively organized REWE GROUP is one of the leading trade and tourism groups in Germany and Europe. In 2025, the company generated a total external turnover of more than 100 billion euros. Founded in 1927, REWE GROUP operates with around 380,000 employees in 21 European countries.<\/p>\n

    The sales lines include REWE, REWE CENTER, nahkauf and BILLA as well as ADEG supermarkets and consumer stores, the discounter PENNY, IKI, the drugstores BIPA and the toom Baumarkt DIY stores. The company also operates convenience stores REWE To Go, REWE express and the e-commerce activities REWE Liefer- and Abholservice as well as Zooroyal and Weinfreunde. The Lekkerland Group comprises the wholesale activities of the business group in the area of on-the-go consumption. Under the umbrella of DERTOUR Group, the Travel and Tourism division includes more than 2,000 travel agencies, tour operators as well as hotel brands and online travel portals.<\/p>\n <\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n<\/div>\n\n

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    Contact<\/h2>

    \n Ferry Radix <\/p>\n\n

    Head of Media Relations REWE GROUP <\/p>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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    Read more<\/h2>\n \n <\/div>\n
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      Press release<\/p>\n

      24 September 2026<\/p>\n <\/div>\n\n

      From the REWE GROUP for customers: toom Baumarkt DIY store and fulfillmenttools lay the foundation for flexible omnichannel services<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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      Press release<\/p>\n

      14 September 2026<\/p>\n <\/div>\n\n

      REWE GROUP Supports Cologne Cultural Fund<\/h3>\n

      Funding model helps the independent arts scene attract federal and EU funding to Cologne<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      Press release<\/p>\n

      17 August 2026<\/p>\n <\/div>\n\n

      S&P Reaffirms REWE GROUP’s \u201cBBB\u201d Rating (Outlook Stable)\u00a0<\/h3>\n

      REWE Group remains in a strong financial position and is focused on long-term growth through strategic investments<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      Story<\/p>\n

      10 August 2026<\/p>\n <\/div>\n\n

      Winter Vacation: The Waiting Game Is Over<\/h3>\n

      Recently, the number of bookings for the winter season has been picking up significantly again. Half of all bookings made with our tour operators are for long-haul destinations, and flexible travel options and unique experiences are very much in vogue. Here\u2019s an overview of the highlights from the new itineraries<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      Press release<\/p>\n

      24 July 2026<\/p>\n <\/div>\n\n

      Strategic Expansion of Hotel Operations: DERTOUR Group Becomes Sole Owner of DSR Hotel Holding<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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      23 July 2026<\/p>\n <\/div>\n\n

      “I’m an optimistic person. I’ve always been that way.”<\/h3>\n

      For Ines Batz of DERTOUR, the effectiveness of her appreciative, positive, and calm leadership style was evident not only during stressful periods at work but also during a personal crisis: Her team naturally stepped in and supported her through that time. From her own career experience, she also knows that no one is perfectly prepared for a leadership position. Her advice to other women: Take it one step at a time\u2014with courage, curiosity, and confidence.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      22 July 2026<\/p>\n <\/div>\n\n

      Sports Bring People Together: Inclusion Right in the Heart of the Neighborhood<\/h3>\n

      What\u2019s it like to play wheelchair basketball? Florian S\u00f6rensen, manager of the sales department, tried it out for himself at the inclusive family sports festival in Berlin-Reinickendorf in early July. A few meters away, European Para-Badminton Champion Rick Hellmann was playing with guests. Fifty meters away, children were climbing a tower made of empty water crates, while at the many other booths, people were discussing the theme of the day: the self-determined participation of people with disabilities in social life.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      15 July 2026<\/p>\n <\/div>\n\n

      CSD 2026: Take a Stand. Embrace Diversity.<\/h3>\n

      Together with our LGBTIQ employee network, DITO, we are once again participating in numerous Christopher Street Days and Pride events this year. For the first time, we\u2019ll have trucks in six German cities, and we\u2019re also supporting numerous regional Pride events as well as initiatives organized by our regional offices and retailers. We are also sending a clear message of diversity at our locations in Austria, Italy, and Slovakia. <\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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      \n Join the discussion on LinkedIn <\/h2>\n
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      Our LinkedIn feed has all the latest information from the REWE GROUP and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

      \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

      \n <\/span>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      At REWE Group, diversity has substance – and is far more than just lip service. In this year’s PRIDE Index of the Uhlala Group, the company has achieved an outstanding result. With a score of 98,44%, REWE Group reached the platinum level for the first time – once again improving on the top results of previous years (2022: 80,13%, 2023: 90% and 2024: 95,67%).<\/p>\n","protected":false},"featured_media":25598,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[8],"tags":[],"sales_line":[15],"focus_theme":[142],"class_list":["post-26350","press_release","type-press_release","status-publish","has-post-thumbnail","hentry","category-company","sales_line-rewe","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/26350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/press_release"}],"version-history":[{"count":11,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/26350\/revisions"}],"predecessor-version":[{"id":27652,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/26350\/revisions\/27652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/25598"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=26350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=26350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=26350"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=26350"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=26350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}