{"id":26350,"date":"2025-11-19T14:50:00","date_gmt":"2025-11-19T13:50:00","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?post_type=press_release&p=26350"},"modified":"2026-03-02T15:17:49","modified_gmt":"2026-03-02T14:17:49","slug":"living-diversity-rewe-group-reaches-platinum-level-in-the-pride-index-2025","status":"publish","type":"press_release","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/living-diversity-rewe-group-reaches-platinum-level-in-the-pride-index-2025\/","title":{"rendered":"Living diversity. REWE Group reaches platinum level in the Pride Index 2025"},"content":{"rendered":"\n
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Diversity has a firm place at REWE Group – not just as a value, but as part of the corporate culture: We cultivate a culture in which openness, diversity and mutual respect are a matter of course. The workplace should be a place of community for all of us – an environment in which diversity is not just written on paper, but can be felt in our daily interactions,<\/q> emphasizes Daniela B\u00fcchel, Head of HR & Sustainability at REWE Group.<\/p>\n

Back in 2017, REWE Group signed the <\/span><\/span>Charter of Diversity<\/span><\/span><\/a> committed to strengthening a non-discriminatory working environment. An important part of this commitment is the LGBTQIA+ network DITO, which is committed to promoting greater tolerance and acceptance within the company. DITO supports internal awareness-raising processes, organizes events such as the Come-<\/span>Together<\/span> Cup, a soccer festival of diversity, and is regularly represented at events to promote diversity and inclusion. Since 2015, REWE Group has had a presence at Cologne’s Christopher Street Day (CSD), and in 2025 for the third time as the main sponsor of the <\/span>ColognePride<\/span>. The company also supports similar initiatives in cities such as Hamburg, Berlin and Frankfurt.\u202f\u202f<\/span><\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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From gold to platinum – a strong signal<\/h2>\n

The REWE Group’s commitment to diversity and equal opportunities is also reflected in the current PRIDE Index, which is compiled annually by the Uhlala Group, Germany’s leading LGBTIQ+ social business. The index assesses how well companies implement measures to promote LGBTIQ+ inclusion and how firmly these are anchored in the corporate culture.\u202f<\/span><\/p>\n

The REWE Group has been participating in the certification process for three years and has been able to continuously improve its rating. After two years at gold level, the company achieved platinum status for the first time in 2025 with a score of 98,44 percent – a strong result that underlines the continuous progress and the firm anchoring of diversity issues in the company.\u202f<\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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“People can’t tell you’re straight”<\/h2>\n

On the occasion of the International Day against Homo-, Bi-, Inter- and Transphobia, DITO launched a “postcard campaign” against prejudice and unconscious exclusion this year. The team distributed postcards in administrative, warehouse and market locations, which translated typical slogans against queer people into their “straight” counterparts (“You’re straight? That’s cool, you don’t even notice!”). The campaign makes it clear how powerful seemingly harmless statements can be and how discriminatory they are for queer people. With this postcard initiative, REWE Group won the Audience Award of the Pride Day Contest 2025. Campaigns like this show how committed the company is to making diversity visible and breaking down prejudices. The current result of the PRIDE Index 2025 makes this claim measurable and documents the continuous progress once again.\u202f<\/span><\/span> <\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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Diversity is not the end of the line, but a daily task<\/h2>\n

The full PRIDE Index report will be published on November 19. REWE Group’s platinum rating recognizes the continuous progress made in recent years and shows that strengthening diversity is an integral, constantly growing part of the company. This is not a fixed state, but an ongoing process that is actively shaped by many participants within REWE Group. \u202f<\/span><\/span> <\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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About REWE Group<\/h2> <\/div>\n
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    The cooperatively organized REWE Group is one of the leading trade and tourism groups in Germany and Europe. In 2025, the company generated a total external turnover of more than 100 billion euros. Founded in 1927, REWE Group operates with around 380,000 employees in 21 European countries.<\/p>\n

    The sales lines include REWE, REWE CENTER, nahkauf and BILLA as well as ADEG supermarkets and consumer stores, the discounter PENNY, IKI, the drugstores BIPA and the toom Baumarkt DIY stores. The company also operates convenience stores REWE To Go, REWE express and the e-commerce activities REWE Liefer- and Abholservice as well as Zooroyal and Weinfreunde. The Lekkerland Group comprises the wholesale activities of the business group in the area of on-the-go consumption. Under the umbrella of DERTOUR Group, the Travel and Tourism division includes more than 2,000 travel agencies, tour operators as well as hotel brands and online travel portals.<\/p>\n <\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n<\/div>\n\n

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    Contact<\/h2>

    \n Ferry Radix <\/p>\n\n

    Head of Media Relations REWE Group <\/p>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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    Read more<\/h2>\n \n <\/div>\n
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      Press release<\/p>\n

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      Despite difficult conditions:
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      25 March 2026<\/p>\n

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      24 March 2026<\/p>\n

      “Counterquestion: Why should a woman hesitate?”<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      24 March 2026<\/p>\n

      Drive-by shopping: REWE now also offers Drive&Go<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      16 March 2026<\/p>\n

      “Encourage, support, ask questions”<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      12 March 2026<\/p>\n

      REWE and nahkauf customers show their heart<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      11 March 2026<\/p>\n

      “Performance alone is not enough. It needs visibility and networks”<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      9 March 2026<\/p>\n

      “Equal opportunities need visibility”<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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      Join the discussion on <\/h2>\n
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      Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

      \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

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      At REWE Group, diversity has substance – and is far more than just lip service. In this year’s PRIDE Index of the Uhlala Group, the company has achieved an outstanding result. With a score of 98,44%, REWE Group reached the platinum level for the first time – once again improving on the top results of previous years (2022: 80,13%, 2023: 90% and 2024: 95,67%).<\/p>\n","protected":false},"featured_media":25598,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[8],"tags":[],"sales_line":[15],"focus_theme":[142],"class_list":["post-26350","press_release","type-press_release","status-publish","has-post-thumbnail","hentry","category-company","sales_line-rewe","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/26350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/press_release"}],"version-history":[{"count":11,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/26350\/revisions"}],"predecessor-version":[{"id":27652,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/26350\/revisions\/27652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/25598"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=26350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=26350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=26350"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=26350"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=26350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}