{"id":24290,"date":"2024-08-29T11:00:46","date_gmt":"2024-08-29T09:00:46","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?post_type=press_release&p=40453"},"modified":"2025-03-17T16:12:20","modified_gmt":"2025-03-17T15:12:20","slug":"fc-and-rewe-group-extend-exclusive-main-and-jersey-partnership-ahead-of-schedule","status":"publish","type":"press_release","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/fc-and-rewe-group-extend-exclusive-main-and-jersey-partnership-ahead-of-schedule\/","title":{"rendered":"FC and REWE GROUP extend exclusive main and jersey partnership ahead of schedule"},"content":{"rendered":"\n
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REWE GROUP is firmly committed to 1. FC K\u00f6ln: today (29th August) we have extended our commitment as main and jersey partner ahead of schedule until 30 June 2028. This means that REWE will continue to be visible on the second division club’s jerseys and stadium banners for the next four seasons. We are thus sending a strong and trusting signal for the long-term support of the Club.<\/p>\n

Over the past 17 years, an outstanding partnership has developed between 1 FC K\u00f6ln and REWE. We are therefore delighted that we are continuing our joint journey and strategically developing our cooperation,<\/q> says Sven Spork, Divisional Director of REWE GROUP. The recipe for success lies in the values that unite us: FC and REWE GROUP are committed to tolerance, diversity, integration, inclusion and sustainability through a wide range of campaigns. In recent years, for example, we have repeatedly dispensed with our own shirt advertising on selected match days in order to promote relevant institutions and their causes. We also want to activate our partnership even more by creating special, emotional fan experiences.<\/q><\/p>\n

FC Managing Director Markus Rejek says: No other main and jersey partner has supported FC for so long in the club’s entire history and hardly any other logo has been on the chest of a German professional football team for so long. FC and REWE GROUP cultivate this special partnership through a trusting cooperation and constantly reinvent it through creative measures. The premature extension is a remarkable signal that emphasises that Cologne stands together, especially in challenging times.<\/q><\/p>\n

REWE GROUP has been a partner of 1. FC K\u00f6ln since the summer of 2003 and its main and shirt partner since the 2007\/2008 season. The partnership has seen acclaimed promotions and participation in European competitions, but has also withstood relegations and challenging times such as the coronavirus pandemic. More than 630,000 jerseys with the red REWE lettering on the chest have been sold to date. Marketing studies regularly show that the combination of 1. FC K\u00f6ln and REWE is one of the most recognisable in the Bundesliga – even among fans of other clubs. The jerseys of the eSports team and the FC’s traditional team also feature the REWE logo on the chest. These partnerships have also been extended until summer 2028.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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About REWE GROUP<\/h2> <\/div>\n
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    The cooperatively organized REWE GROUP is one of the leading trade and tourism groups in Germany and Europe. In 2025, the company generated a total external turnover of more than 100 billion euros. Founded in 1927, REWE GROUP operates with around 380,000 employees in 21 European countries.<\/p>\n

    The sales lines include REWE, REWE CENTER, nahkauf and BILLA as well as ADEG supermarkets and consumer stores, the discounter PENNY, IKI, the drugstores BIPA and the toom Baumarkt DIY stores. The company also operates convenience stores REWE To Go, REWE express and the e-commerce activities REWE Liefer- and Abholservice as well as Zooroyal and Weinfreunde. The Lekkerland Group comprises the wholesale activities of the business group in the area of on-the-go consumption. Under the umbrella of DERTOUR Group, the Travel and Tourism division includes more than 2,000 travel agencies, tour operators as well as hotel brands and online travel portals.<\/p>\n <\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n<\/div>\n\n

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    Contact<\/h2>

    \n Philipp Schmitz-Waters <\/p>\n\n

    Head of Corporate Communications and Spokesperson REWE Markt<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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    Read more<\/h2>\n \n <\/div>\n
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      Press release<\/p>\n

      24 September 2026<\/p>\n <\/div>\n\n

      From the REWE GROUP for customers: toom Baumarkt DIY store and fulfillmenttools lay the foundation for flexible omnichannel services<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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      Press release<\/p>\n

      14 September 2026<\/p>\n <\/div>\n\n

      REWE GROUP Supports Cologne Cultural Fund<\/h3>\n

      Funding model helps the independent arts scene attract federal and EU funding to Cologne<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      Corporate report<\/p>\n

      21 August 2026<\/p>\n <\/div>\n\n

      Sustainability Progress Report 2025<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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      Press release<\/p>\n

      17 August 2026<\/p>\n <\/div>\n\n

      S&P Reaffirms REWE GROUP’s \u201cBBB\u201d Rating (Outlook Stable)\u00a0<\/h3>\n

      REWE Group remains in a strong financial position and is focused on long-term growth through strategic investments<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      Story<\/p>\n

      10 August 2026<\/p>\n <\/div>\n\n

      Winter Vacation: The Waiting Game Is Over<\/h3>\n

      Recently, the number of bookings for the winter season has been picking up significantly again. Half of all bookings made with our tour operators are for long-haul destinations, and flexible travel options and unique experiences are very much in vogue. Here\u2019s an overview of the highlights from the new itineraries<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      Press release<\/p>\n

      24 July 2026<\/p>\n <\/div>\n\n

      Strategic Expansion of Hotel Operations: DERTOUR Group Becomes Sole Owner of DSR Hotel Holding<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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      23 July 2026<\/p>\n <\/div>\n\n

      “I’m an optimistic person. I’ve always been that way.”<\/h3>\n

      For Ines Batz of DERTOUR, the effectiveness of her appreciative, positive, and calm leadership style was evident not only during stressful periods at work but also during a personal crisis: Her team naturally stepped in and supported her through that time. From her own career experience, she also knows that no one is perfectly prepared for a leadership position. Her advice to other women: Take it one step at a time\u2014with courage, curiosity, and confidence.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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      Story<\/p>\n

      22 July 2026<\/p>\n <\/div>\n\n

      Sports Bring People Together: Inclusion Right in the Heart of the Neighborhood<\/h3>\n

      What\u2019s it like to play wheelchair basketball? Florian S\u00f6rensen, manager of the sales department, tried it out for himself at the inclusive family sports festival in Berlin-Reinickendorf in early July. A few meters away, European Para-Badminton Champion Rick Hellmann was playing with guests. Fifty meters away, children were climbing a tower made of empty water crates, while at the many other booths, people were discussing the theme of the day: the self-determined participation of people with disabilities in social life.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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      \n Join the discussion on LinkedIn <\/h2>\n
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      Our LinkedIn feed has all the latest information from the REWE GROUP and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

      \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

      \n <\/span>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Long-term commitment until summer 2028 underlines strong ties<\/p>\n","protected":false},"featured_media":23195,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[8],"tags":[],"sales_line":[15],"focus_theme":[142],"class_list":["post-24290","press_release","type-press_release","status-publish","has-post-thumbnail","hentry","category-company","sales_line-rewe","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/24290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/press_release"}],"version-history":[{"count":2,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/24290\/revisions"}],"predecessor-version":[{"id":24293,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/24290\/revisions\/24293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/23195"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=24290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=24290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=24290"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=24290"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=24290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}