{"id":21752,"date":"2023-06-23T13:39:14","date_gmt":"2023-06-23T11:39:14","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?post_type=press_release&#038;p=31147"},"modified":"2024-05-16T15:30:09","modified_gmt":"2024-05-16T13:30:09","slug":"rewe-bids-farewell-to-a-retail-tradition-and-consigns-the-printed-flyer-to-the-past","status":"publish","type":"press_release","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/rewe-bids-farewell-to-a-retail-tradition-and-consigns-the-printed-flyer-to-the-past\/","title":{"rendered":"REWE bids farewell to a retail tradition and consigns the printed flyer to the past"},"content":{"rendered":"\n<div class=\"wp-block-myblocks-template-root template-root\">\n<div class=\"wp-block-myblocks-section block-section theme-gruen--1-dunkler section-bg-white section-padding-top\">\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\"><div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-list\" data-module-name=\"List\">    <div class=\"my-list\">\n                            <div class=\"my-list__copy entry-content\"><p>On 1 July 2023, Germany\u2019s second-largest food retailer stopped printing its weekly promotional flyers:<\/p>\n<\/div>\n                <ul class=\"my-list__highlight\">\n                            <li class=\"entry-content\"><p>As the industry leader, REWE is now focusing its attentions on digital promotions<\/p>\n<\/li>\n                            <li class=\"entry-content\"><p>As the industry leader, REWE is now focusing its attentions on digital promotions<\/p>\n<\/li>\n                            <li class=\"entry-content\"><p>The largest environmental organisation supports its long-standing partner\u2019s commitment to sustainability<\/p>\n<\/li>\n                            <li class=\"entry-content\"><p>To bid it farewell, the retailer donates the printed flyer to a pop-up gallery in Berlin<\/p>\n<\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            \n            <p>Saturday tends to be the day when decisions are made about the following week\u2019s shopping. In Germany, that\u2019s when brightly coloured promotional flyers come through people\u2019s letterboxes, listing the very latest bargains. It is a long-standing tradition in German households. No other promotional tool is as well established in the retail sector. To change it would be unthinkable, until now. REWE is Germany\u2019s first large retailer to think the unthinkable. On 1 July 2023, REWE retired the printed flyer for the good of the environment and the climate, thus revolutionising the way that millions of Germans plan their weekly shopping.<\/p>\n<p>To send it on its way, the company has honoured the retail icon with its own exhibition. On 23 June 2023, REWE GROUP board member Peter Maly handed over the final ever printed REWE flyer to Leif Miller, CEO of NABU, a German environmental organisation, at the #umdenkbar Galerie (#rethink Gallery) in Berlin. <q>This action demonstrates REWE\u2019s commitment to protecting our natural resources and reducing its own carbon footprint,<\/q> said Miller. NABU\u2019s CEO did not miss the opportunity to say his own goodbye to the printed flyer in Berlin. <q>We are delighted that REWE takes its social responsibility seriously and hope that other competitors in the food retail industry will follow its lead.<\/q> NABU has been supporting REWE\u2019s commitment to sustainability as an independent body since 2009.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">The courage to change: farewell to a retail tradition<\/h2>\n            <p>REWE had announced its intention to stop printing promotional flyers the previous summer. <q>Many people think this is a risky decision. After all, the printed flyer has been far and away the industry\u2019s most important promotional tool for decades. At REWE, printed offers have been part of our corporate history since the 1930s,<\/q> says Peter Maly at Berlin\u2019s #umdenkbar Galerie (#rethink Gallery). <q>When it comes to sustainability, we can only make progress by rethinking what we do. We need to question the old ways and show courage. With our future-focused mix of digital offers, TV and adverts, we can reach our customers in a more targeted and more sustainable way.<\/q> In 2016, REWE was the first German food retailer to bid farewell to another food retail industry icon for the good of the planet \u2013 by getting rid of plastic bags. The end of the printed flyer is the next logical step in the retailer\u2019s digitalisation and sustainability strategy \u2013 and once again, it is leading the way.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section theme-gruen--1-dunkler section-bg-white section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\"><div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">Future-focused and digital: the future of promotional offers<\/h2>\n            <p>The end of the printed flyer does not mean that REWE customers will have to do without bargains in the future. They will still be able to choose from over 300 attractive weekly promotions. And REWE is making its promotions more targeted and future-proof. From now on, customers can check the latest weekly promotions in the REWE app, at rewe.de\/angebote, the REWE newsletter, on WhatsApp or through conventional media such as newspapers or on the radio. <q>We want to reach customers of all ages through the channels that they use each day. The new media mix for disseminating our special offers has undergone successful and intensive trials in urban and rural areas,<\/q> explains Peter Maly. <q>We are investing the savings made by discontinuing the printed flyer wisely, through an advertising campaign in daily newspapers, on radio and television, and by supporting selected sustainability projects such as NABU\u2019s climate fund.<\/q><\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">A huge impact on the climate, the environment and resources<\/h2>\n            <p>twice the total circulation of all daily newspapers in Germany. The new approach to promotional communications is saving the company more than 73,000\u00a0tonnes of paper, 70,000\u00a0tonnes of CO2, 1.1\u00a0million\u00a0tonnes of water and 380\u00a0million\u00a0kWh of energy.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">The #umdenkbar Galerie: a farewell party for a retail tradition<\/h2>\n            <p>REWE\u2019s printed flyer is certainly not going quietly. After all, it marks the end of a piece of retail history. To celebrate the passing of this retail icon, REWE set up the #umdenkbar Galerie in the Berlin Freiheit exhibition space. The retailer is not only exhibiting the last copy of the printed flyer in the pop-up gallery. Four artists have also explored the end of the flyer in a series of contemporary works.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-article-explainer\" data-module-name=\"Explainer\"><div class=\"article-explainer\">\n            <div\n    class=\"explainer-slider type-text expanded\"\n    data-module-name=\".article-explainer\"\n>\n    <div class=\"explainer-slider__header\" tabindex=\"0\" role=\"button\" aria-expanded=\"true\">\n        <h2 class=\"explainer-slider__title\">About REWE<\/h2>    <\/div>\n    <div class=\"explainer-slider__main\">\n        <div class=\"explainer-slider__slider slider-len-1\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"explainer-slider__slide\">\n                                                                                <div class=\"explainer-slider__text-content entry-content\">\n                                <p>With sales of 31.6 billion euros (2024), more than 170.000 employees and over 3,800 REWE stores, REWE Markt GmbH is one of Germany\u2019s leading food retail companies. REWE stores are run as subsidiaries or by independent REWE retailers.<\/p>\n<p>The cooperatively organised REWE GROUP is one of the leading trade and tourism groups in Germany and Europe. In 2024, the company generated a total external turnover of around 96.1 billion euros. Founded in 1927, the REWE GROUP has around 380,000 employees and operates in 21 European countries.<\/p>\n                            <\/div>\n                                            <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n    <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-contact-person\" data-module-name=\"Kontaktperson\">        <div class=\"main-author__wrapper\">\n        <div class=\"main-author\">\n            <div class=\"main-author__image\">\n                <div class=\"person-avatar m\">\n                    <div class=\"focused-image-container\">\n    <img decoding=\"async\"\n        class=\"focused-image\"\n        data-focus-x=\"0\"\n        data-focus-y=\"0\"\n        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2020\/12\/Raimund_Esser-300x300.jpg\"\n        alt=\"Raimund_Esser\"\n                        loading=\"lazy\"\n            >\n    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"main-author__text\">\n                <h2 class=\"main-author__author-gender\">Contact<\/h2>                <p class=\"main-author__name\">\n                    Raimund  Esser                <\/p>\n\n                                    <p class=\"main-author__title\">Head of Corporate Communications and Spokesperson REWE Markt<\/p>\n                \n                                            <\/div>\n        <\/div>\n                    <div class=\"main-author__contact\">\n                                    <a href=\"tel:+49 221 149 1050\" class=\"main-author__contact-item phone\">+49 221 149 1050<\/a>\n                                                    <a href=\"mailto:presse@rewe.de\" class=\"main-author__contact-item\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        presse@rewe.de                    <\/a>\n                            <\/div>\n            <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-gray section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-post-slider\" data-module-name=\"Relevant Content Collection\">    <div class=\"posts-slider\">\n    <div class=\"posts-slider__inner content-container content-container--framed\">\n        <div class=\"posts-slider__header\">\n            <h2 class=\"posts-slider__title\">Read more<\/h2>\n            \n        <\/div>\n        <div class=\"posts-slider__slider\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-company_report\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/publications\/company-reports\/sustainability-progress-report-2025-our-commitment-to-sustainability\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/publications\\\/company-reports\\\/sustainability-progress-report-2025-our-commitment-to-sustainability\\\/&quot;,&quot;element_name&quot;:&quot;Sustainability Progress Report 2025&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"-0.09\"\n                            data-focus-y=\"0.05\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/06\/rewe-fsb-salat.jpg?t=2026103010\"\n                            alt=\"A bowl of fresh green salad made with spinach, arugula, sprouts, and avocado, held in both hands.\"\n                            loading=\"lazy\"\n                         data-copyright=\"A bowl of fresh green salad made with spinach, arugula, sprouts, and avocado, held in both hands. \u00a9 Adobe Stock I sonyakamoz\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Corporate report<\/p>\n                                                <p class=\"post-teaser__note\">21 August 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Sustainability Progress Report 2025<\/h3>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/milestone-reached-100-traceable-cotton-from-the-initiative\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/milestone-reached-100-traceable-cotton-from-the-initiative\\\/&quot;,&quot;element_name&quot;:&quot;Milestone reached: 100% traceable cotton from the initiative&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/06\/Cotton-Africa.jpg?t=2026103010\"\n                            alt=\"Close-up of a person holding an open cotton boll into the camera, while a field is blurred in the background.\"\n                            loading=\"lazy\"\n                         data-copyright=\"Close-up of a person holding an open cotton boll into the camera, while a field is blurred in the background. \u00a9 Aid by Trade Foundation\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Story<\/p>\n                                                <p class=\"post-teaser__note\">10 June 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Milestone reached: 100% traceable cotton from the initiative<\/h3>\n                                            <p class=\"post-teaser__excerpt\">As a trading and tourism company, we source products and services from a large number of suppliers and from different global supply chains. We want to reduce the ecological and social impact of our actions wherever possible. REWE Group has now reached a milestone: we have succeeded in physically tracing 100 percent of the Cotton made in Africa cotton used in our own brands back to its origin<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/lettuce-on-supermarket-roofs-rewe-brings-green-farming-to-series-production\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/lettuce-on-supermarket-roofs-rewe-brings-green-farming-to-series-production\\\/&quot;,&quot;element_name&quot;:&quot;Lettuce on supermarket roofs: REWE brings green farming to series production&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/05\/REWE-Green-Farming-Berlin_Aussenansicht_\u00a9Christoph-Grosse.jpg?t=2026103010\"\n                            alt=\"The exterior view of the new REWE Green Farming in Berlin.\"\n                            loading=\"lazy\"\n                         data-copyright=\"The exterior view of the new REWE Green Farming in Berlin. \u00a9Christoph Gro\u00dfe\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Story<\/p>\n                                                <p class=\"post-teaser__note\">22 May 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Lettuce on supermarket roofs: REWE brings green farming to series production<\/h3>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/pioneer-in-the-german-food-retail-sector-rewe-group-landfrisch-ag-and-producers-launch-unique-partnership-model-for-promising-vegetable-cultivation\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/pioneer-in-the-german-food-retail-sector-rewe-group-landfrisch-ag-and-producers-launch-unique-partnership-model-for-promising-vegetable-cultivation\\\/&quot;,&quot;element_name&quot;:&quot;Pioneer in the German food retail sector: REWE GROUP, Landfrisch AG and Producers launch unique partnership model for promising vegetable cultivation&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/01\/gruene-woche-2026.jpg?t=2026103010\"\n                            alt=\"From left to right: Johannes von Eerde (Landfrisch AG), Labinot Elshani (Landfrisch AG), Markus von Bobenhausen (REWE Group), Dr. Carolin Weyers (REWE Group), Marc Rademacher (REWE Group), Heinz Stoffers (Stoffers Gem\u00fcsebau), Christian Berghs-Trienekens (BT Gem\u00fcse)\"\n                            loading=\"lazy\"\n                         data-copyright=\"From left to right: Johannes von Eerde (Landfrisch AG), Labinot Elshani (Landfrisch AG), Markus von Bobenhausen (REWE Group), Dr. Carolin Weyers (REWE Group), Marc Rademacher (REWE Group), Heinz Stoffers (Stoffers Gem\u00fcsebau), Christian Berghs-Trienekens (BT Gem\u00fcse) \u00a9 REWE GROUP\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Press release<\/p>\n                                                <p class=\"post-teaser__note\">19 January 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Pioneer in the German food retail sector: REWE GROUP, Landfrisch AG and Producers launch unique partnership model for promising vegetable cultivation<\/h3>\n                                            <p class=\"post-teaser__excerpt\">Tripartite agreement strengthens cooperation between trade and agriculture and creates a reliable basis for the future<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/rewe-and-bioland-launch-partnership-for-more-organic-products\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/rewe-and-bioland-launch-partnership-for-more-organic-products\\\/&quot;,&quot;element_name&quot;:&quot;REWE and Bioland launch partnership for more organic products&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/12\/kuehe-auf-weide.jpg?t=2026103010\"\n                            alt=\"Cows on a pasture\"\n                            loading=\"lazy\"\n                         data-copyright=\"Cows on a pasture \u00a9 alphafotos (adobestock)\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Press release<\/p>\n                                                <p class=\"post-teaser__note\">16 December 2025<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">REWE and Bioland launch partnership for more organic products<\/h3>\n                                            <p class=\"post-teaser__excerpt\">Working together for sustainable agriculture and an expanded association-certified organic range in supermarkets<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/the-future-starts-on-your-plate-the-planetary-health-diet-and-why-we-are-following-it\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/the-future-starts-on-your-plate-the-planetary-health-diet-and-why-we-are-following-it\\\/&quot;,&quot;element_name&quot;:&quot;The future starts on your plate: the Planetary Health Diet &amp;#8211; and why we are following it&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/11\/website-plant-healthy-diet.jpg?t=2026103010\"\n                            alt=\"Globe with CO\u2082 label, next to it grain, lentils, apple, pumpkin seeds, and a plate with a vegetable dish on a gray background.\"\n                            loading=\"lazy\"\n                         data-copyright=\"Globe with CO\u2082 label, next to it grain, lentils, apple, pumpkin seeds, and a plate of vegetables on a gray background. \u00a9 Shutterstock I Max Dallocco I AI generated with Adobe Firefly \"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Story<\/p>\n                                                <p class=\"post-teaser__note\">28 November 2025<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">The future starts on your plate: the Planetary Health Diet &#8211; and why we are following it<\/h3>\n                                            <p class=\"post-teaser__excerpt\">According to United Nations projections, up to ten billion people could be living in the world by 2050. Consequently, one of the major challenges of the future will be to feed these people healthily without overburdening our planet. As a food retailer and daily companion to our customers, we are working hard to tackle this challenge.  <\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-guidline post-teaser--alt-thumb theme-gruen--1-dunkler post-teaser__pattern pattern2\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/publications\/guidelines\/guideline-on-animal-welfare\/\"\n        class=\"post-teaser__inner text-focus has-illustration\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/publications\\\/guidelines\\\/guideline-on-animal-welfare\\\/&quot;,&quot;element_name&quot;:&quot;Guideline on animal welfare&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n                            <div class=\"post-teaser__alt-bg\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 120 120\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M120,120V0h-28.72c-6.06,19.3-13.58,35-13.58,35,0,0-17.21-4.96-23.91-35H0v56.03c9.45,20.75,26.02,32.86,45.71,42.58-4.36,7.05-9,14.21-13.84,21.39h88.13Z\"\/><\/svg>\n                <\/div>\n            \n\n            \n                            <div class=\"post-teaser__illustration\" style=\"--teaser-icon: url(&quot;https:\/\/www.rewe-group.com\/content\/themes\/reweg\/img\/icons\/kuken.svg?v=1790783358&quot;)\"><\/div>\n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Guideline<\/p>\n                                                <p class=\"post-teaser__note\">27 November 2025<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Guideline on animal welfare<\/h3>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/plant-based-recipes-as-the-key-to-sustainability-billa-focuses-on-plant-based-recipes\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/plant-based-recipes-as-the-key-to-sustainability-billa-focuses-on-plant-based-recipes\\\/&quot;,&quot;element_name&quot;:&quot;Plant-based recipes as the key to Sustainability: BILLA focuses on plant-based recipes&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/11\/lebensmittel-scaled-1.jpg?t=2026103010\"\n                            alt=\"Four round pieces of dough sprinkled with poppy seeds, one cut in half and filled with red fruit filling on a white plate, next to it oats, chocolate, and red cabbage in a bowl.\"\n                            loading=\"lazy\"\n                         data-copyright=\"Four round pieces of dough sprinkled with poppy seeds, one cut in half and filled with red fruit filling on a white plate, next to it oats, chocolate, and red cabbage in a bowl. \u00a9Getty Images | Okea, Ivan Ivanov, AI generated with Adobe Firefly\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Story<\/p>\n                                                <p class=\"post-teaser__note\">13 November 2025<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Plant-based recipes as the key to Sustainability: BILLA focuses on plant-based recipes<\/h3>\n                                            <p class=\"post-teaser__excerpt\">More and more people are consciously opting for plant-based foods &#8211; whether for health reasons, out of consideration for animal welfare or out of responsibility towards the environment.<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n                    <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-twitter-icon-teaser\" data-module-name=\"Teaser LinkedIn Icon\"><div class=\"myblock-wrapper\">\n    <div class=\"linkedin-teaser theme-blau--1-heller-highlight\" data-module-name=\".linkedin-teaser\">\n        <svg aria-hidden=\"true\" focusable=\"false\" class=\"linkedin-teaser__shape\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 120 120\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M0,45.97c15.57-10.14,31.06-16,45.73-16,28.73,0,38.64,28.24,38.64,48.55,0,12.43-3.2,26.53-8.98,41.48h44.6V0H0v45.97Z\"\/><\/svg>\n        <div class=\"contents\">\n            <div class=\"contents-inner\">\n                <h2 class=\"linkedin-teaser__headline\">\n                    Join the discussion on LinkedIn                <\/h2>\n                <div class=\"entry-content\">\n                    <p data-pm-slice=\"1 1 []\">Our LinkedIn feed has all the latest information from the REWE GROUP and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n                <\/div>\n                <p class=\"link\">\n                    <a\n                        href=\"https:\/\/de.linkedin.com\/company\/rewegroup\"\n                        class=\"linkedin-teaser__cta arrow-link\"\n                        target=\"_blank\" rel=\"noopener noreferrer\"                    >\n                        To LinkedIn feed                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\n                                            <div class=\"linkedin-teaser__icon\">\n                <span class=\"linkedin-teaser__glyph\" style=\"--linkedin-icon: url(&quot;https:\/\/www.rewe-group.com\/content\/themes\/reweg\/img\/icons\/dialog-01.svg?v=1790783358&quot;)\" aria-hidden=\"true\"><\/span>\n            <\/div>\n            <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":20230,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[5],"tags":[],"sales_line":[],"focus_theme":[142],"class_list":["post-21752","press_release","type-press_release","status-publish","has-post-thumbnail","hentry","category-responsibility","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/21752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/press_release"}],"version-history":[{"count":5,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/21752\/revisions"}],"predecessor-version":[{"id":21757,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/21752\/revisions\/21757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/20230"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=21752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=21752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=21752"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=21752"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=21752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}