{"id":21752,"date":"2023-06-23T13:39:14","date_gmt":"2023-06-23T11:39:14","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?post_type=press_release&#038;p=31147"},"modified":"2024-05-16T15:30:09","modified_gmt":"2024-05-16T13:30:09","slug":"rewe-bids-farewell-to-a-retail-tradition-and-consigns-the-printed-flyer-to-the-past","status":"publish","type":"press_release","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/rewe-bids-farewell-to-a-retail-tradition-and-consigns-the-printed-flyer-to-the-past\/","title":{"rendered":"REWE bids farewell to a retail tradition and consigns the printed flyer to the past"},"content":{"rendered":"\n<div class=\"wp-block-myblocks-template-root template-root\">\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top\">\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\">\n<div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-list\" data-module-name=\"List\">    <div class=\"my-list\">\n                            <div class=\"my-list__copy entry-content\"><p>On 1 July 2023, Germany\u2019s second-largest food retailer stopped printing its weekly promotional flyers:<\/p>\n<\/div>\n                <ul class=\"my-list__highlight\">\n                            <li class=\"entry-content\"><p>As the industry leader, REWE is now focusing its attentions on digital promotions<\/p>\n<\/li>\n                            <li class=\"entry-content\"><p>As the industry leader, REWE is now focusing its attentions on digital promotions<\/p>\n<\/li>\n                            <li class=\"entry-content\"><p>The largest environmental organisation supports its long-standing partner\u2019s commitment to sustainability<\/p>\n<\/li>\n                            <li class=\"entry-content\"><p>To bid it farewell, the retailer donates the printed flyer to a pop-up gallery in Berlin<\/p>\n<\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            \n            <p>Saturday tends to be the day when decisions are made about the following week\u2019s shopping. In Germany, that\u2019s when brightly coloured promotional flyers come through people\u2019s letterboxes, listing the very latest bargains. It is a long-standing tradition in German households. No other promotional tool is as well established in the retail sector. To change it would be unthinkable, until now. REWE is Germany\u2019s first large retailer to think the unthinkable. On 1 July 2023, REWE retired the printed flyer for the good of the environment and the climate, thus revolutionising the way that millions of Germans plan their weekly shopping.<\/p>\n<p>To send it on its way, the company has honoured the retail icon with its own exhibition. On 23 June 2023, REWE Group board member Peter Maly handed over the final ever printed REWE flyer to Leif Miller, CEO of NABU, a German environmental organisation, at the #umdenkbar Galerie (#rethink Gallery) in Berlin. <q>This action demonstrates REWE\u2019s commitment to protecting our natural resources and reducing its own carbon footprint,<\/q> said Miller. NABU\u2019s CEO did not miss the opportunity to say his own goodbye to the printed flyer in Berlin. <q>We are delighted that REWE takes its social responsibility seriously and hope that other competitors in the food retail industry will follow its lead.<\/q> NABU has been supporting REWE\u2019s commitment to sustainability as an independent body since 2009.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">The courage to change: farewell to a retail tradition<\/h2>\n            <p>REWE had announced its intention to stop printing promotional flyers the previous summer. <q>Many people think this is a risky decision. After all, the printed flyer has been far and away the industry\u2019s most important promotional tool for decades. At REWE, printed offers have been part of our corporate history since the 1930s,<\/q> says Peter Maly at Berlin\u2019s #umdenkbar Galerie (#rethink Gallery). <q>When it comes to sustainability, we can only make progress by rethinking what we do. We need to question the old ways and show courage. With our future-focused mix of digital offers, TV and adverts, we can reach our customers in a more targeted and more sustainable way.<\/q> In 2016, REWE was the first German food retailer to bid farewell to another food retail industry icon for the good of the planet \u2013 by getting rid of plastic bags. The end of the printed flyer is the next logical step in the retailer\u2019s digitalisation and sustainability strategy \u2013 and once again, it is leading the way.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\">\n<div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">Future-focused and digital: the future of promotional offers<\/h2>\n            <p>The end of the printed flyer does not mean that REWE customers will have to do without bargains in the future. They will still be able to choose from over 300 attractive weekly promotions. And REWE is making its promotions more targeted and future-proof. From now on, customers can check the latest weekly promotions in the REWE app, at rewe.de\/angebote, the REWE newsletter, on WhatsApp or through conventional media such as newspapers or on the radio. <q>We want to reach customers of all ages through the channels that they use each day. The new media mix for disseminating our special offers has undergone successful and intensive trials in urban and rural areas,<\/q> explains Peter Maly. <q>We are investing the savings made by discontinuing the printed flyer wisely, through an advertising campaign in daily newspapers, on radio and television, and by supporting selected sustainability projects such as NABU\u2019s climate fund.<\/q><\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">A huge impact on the climate, the environment and resources<\/h2>\n            <p>twice the total circulation of all daily newspapers in Germany. The new approach to promotional communications is saving the company more than 73,000\u00a0tonnes of paper, 70,000\u00a0tonnes of CO2, 1.1\u00a0million\u00a0tonnes of water and 380\u00a0million\u00a0kWh of energy.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">The #umdenkbar Galerie: a farewell party for a retail tradition<\/h2>\n            <p>REWE\u2019s printed flyer is certainly not going quietly. After all, it marks the end of a piece of retail history. To celebrate the passing of this retail icon, REWE set up the #umdenkbar Galerie in the Berlin Freiheit exhibition space. The retailer is not only exhibiting the last copy of the printed flyer in the pop-up gallery. Four artists have also explored the end of the flyer in a series of contemporary works.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-article-explainer\" data-module-name=\"Explainer\"><div class=\"article-explainer\">\n            <div\n    class=\"explainer-slider type-text expanded\"\n    data-module-name=\".article-explainer\"\n>\n    <div class=\"explainer-slider__header\" tabindex=\"0\" role=\"button\" aria-expanded=\"true\">\n        <h2 class=\"explainer-slider__title\">About REWE<\/h2>    <\/div>\n    <div class=\"explainer-slider__main\">\n        <div class=\"explainer-slider__slider slider-len-1\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"explainer-slider__slide\">\n                                                                                <div class=\"explainer-slider__text-content entry-content\">\n                                <p>With sales of 31.6 billion euros (2024), more than 170.000 employees and over 3,800 REWE stores, REWE Markt GmbH is one of Germany\u2019s leading food retail companies. REWE stores are run as subsidiaries or by independent REWE retailers.<\/p>\n<p>The cooperatively organised REWE Group is one of the leading trade and tourism groups in Germany and Europe. In 2024, the company generated a total external turnover of around 96.1 billion euros. Founded in 1927, the REWE Group has around 380,000 employees and operates in 21 European countries.<\/p>\n                            <\/div>\n                                            <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n    <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-contact-person\" data-module-name=\"Kontaktperson\">        <div class=\"main-author__wrapper\">\n        <div class=\"main-author\">\n            <div class=\"main-author__image\">\n                <div class=\"person-avatar m\">\n                    <div class=\"focused-image-container\">\n    <img decoding=\"async\"\n        class=\"focused-image\"\n        data-focus-x=\"0\"\n        data-focus-y=\"0\"\n        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2020\/12\/Raimund_Esser-300x300.jpg\"\n        alt=\"Raimund_Esser\"\n                        loading=\"lazy\"\n            >\n<\/div>\n                <\/div>\n            <\/div>\n            <div class=\"main-author__text\">\n                <h2 class=\"main-author__author-gender\">Contact<\/h2>                <p class=\"main-author__name\">\n                    Raimund  Esser                <\/p>\n\n                                    <p class=\"main-author__title\">Head of Corporate Communications and Spokesperson REWE Markt<\/p>\n                \n                                            <\/div>\n        <\/div>\n                    <div class=\"main-author__contact\">\n                                    <a href=\"tel:+49 221 149 1050\" class=\"main-author__contact-item phone\">+49 221 149 1050<\/a>\n                                                    <a href=\"mailto:presse@rewe.de\" class=\"main-author__contact-item\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        presse@rewe.de                    <\/a>\n                            <\/div>\n            <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-gray section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-post-slider\" data-module-name=\"Relevant Content Collection\">    <div class=\"posts-slider\">\n    <div class=\"posts-slider__inner row-margin-single\">\n        <div class=\"posts-slider__header\">\n            <h2 class=\"posts-slider__title\">Read more<\/h2>\n            \n                    <\/div>\n        <div class=\"posts-slider__slider\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-guidline post-teaser__pattern pattern4 red-pattern\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/publications\/guidelines\/guideline-on-fish-and-seafood\/\"\n        class=\"post-teaser__inner has-illustration\"\n        style=\"background-image: url(https:\/\/www.rewe-group.com\/content\/themes\/reweg\/img\/pattern4.svg);\"        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/publications\\\/guidelines\\\/guideline-on-fish-and-seafood\\\/&quot;,&quot;element_name&quot;:&quot;Guideline on fish and seafood&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Guideline<\/p>\n                            <div class=\"post-teaser__illustration\" style=\"background-image: url('https:\/\/www.rewe-group.com\/content\/themes\/reweg\/img\/illu-fisch.svg');\"><\/div>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">25 September 2025<\/p>\n                <h3 class=\"post-teaser__title\">Guideline on fish and seafood<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"2205\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Guideline on fish and seafood&quot;,&quot;post_type&quot;:&quot;guidline&quot;,&quot;post_category&quot;:&quot;Sustainability&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-company_report\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/publications\/company-reports\/sustainability-progress-report-2024-our-commitment-to-sustainability\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/publications\\\/company-reports\\\/sustainability-progress-report-2024-our-commitment-to-sustainability\\\/&quot;,&quot;element_name&quot;:&quot;Sustainability Progress Report 2024 &amp;#8211; Our commitment to sustainability&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"-0.09\"\n                        data-focus-y=\"0.05\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/06\/Senior-Mann-mit-Haufen-frisch-geernteter-Karotten.jpg?t=2025102501\"\n                        alt=\"Senior-Mann-mit-Haufen-frisch-geernteter-Karotten\"\n                        loading=\"lazy\"\n                                            >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Corporate report<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">23 June 2025<\/p>\n                <h3 class=\"post-teaser__title\">Sustainability Progress Report 2024 &#8211; Our commitment to sustainability<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"25243\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Sustainability Progress Report 2024 &amp;#8211; Our commitment to sustainability&quot;,&quot;post_type&quot;:&quot;company_report&quot;,&quot;post_category&quot;:&quot;Sustainability&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/safeguarding-future-food-supplies\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/safeguarding-future-food-supplies\\\/&quot;,&quot;element_name&quot;:&quot;Safeguarding future food supplies&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/05\/proteinstrategie.png?t=2025102501\"\n                        alt=\"proteinstrategie\"\n                        loading=\"lazy\"\n                                            >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">22 May 2025<\/p>\n                <h3 class=\"post-teaser__title\">Safeguarding future food supplies<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"24833\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Safeguarding future food supplies&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Sustainability&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default bg-light medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/the-next-generation-of-green-building-is-launched\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/the-next-generation-of-green-building-is-launched\\\/&quot;,&quot;element_name&quot;:&quot;The next generation of green building is launched&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div\n            class=\"new-post-teaser__background-wrapper\"\n                    >\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/04\/rewe-green-farming-aussenansicht.jpg?t=2025102501\"\n                        alt=\"rewe-green-farming-aussenansicht\"\n                        loading=\"lazy\"\n                                            >\n                <\/div>\n            \n                    <\/div>\n\n        <div class=\"new-post-teaser__content-wrapper\">\n            <div class=\"new-post-teaser__content-inner\">\n                                    <p class=\"new-post-teaser__type\">Story<\/p>\n                                <div class=\"new-post-teaser__content\">\n                    <p class=\"post-teaser__note\">7 April 2025<\/p>\n                    <h3 class=\"post-teaser__title\">The next generation of green building is launched<\/h3>                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"24811\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;The next generation of green building is launched&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Sustainability&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-guidline post-teaser__pattern pattern3 red-pattern\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/publications\/guidelines\/human-rights-policy\/\"\n        class=\"post-teaser__inner has-illustration\"\n        style=\"background-image: url(https:\/\/www.rewe-group.com\/content\/themes\/reweg\/img\/pattern3.svg);\"        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/publications\\\/guidelines\\\/human-rights-policy\\\/&quot;,&quot;element_name&quot;:&quot;Declaration of Principles&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Guideline<\/p>\n                            <div class=\"post-teaser__illustration\" style=\"background-image: url('https:\/\/www.rewe-group.com\/content\/themes\/reweg\/img\/illu-weltkugel.svg');\"><\/div>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">1 January 2025<\/p>\n                <h3 class=\"post-teaser__title\">Declaration of Principles<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"4616\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Declaration of Principles&quot;,&quot;post_type&quot;:&quot;guidline&quot;,&quot;post_category&quot;:&quot;Sustainability&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default bg-red medium type-post hide-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/the-law-depends-on-everyone-going-along-with-it\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/the-law-depends-on-everyone-going-along-with-it\\\/&quot;,&quot;element_name&quot;:&quot;&amp;#8220;The law depends on everyone going along with it&amp;#8221;&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div\n            class=\"new-post-teaser__background-wrapper\"\n                    >\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"-0.26\"\n                        data-focus-y=\"0.24\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/12\/nicola-tanascovic.jpg?t=2025102501\"\n                        alt=\"nicola-tanascovic\"\n                        loading=\"lazy\"\n                                            >\n                <\/div>\n            \n                    <\/div>\n\n        <div class=\"new-post-teaser__content-wrapper\">\n            <div class=\"new-post-teaser__content-inner\">\n                                    <p class=\"new-post-teaser__type\">Story<\/p>\n                                <div class=\"new-post-teaser__content\">\n                    <p class=\"post-teaser__note\">10 December 2024<\/p>\n                    <h3 class=\"post-teaser__title\">&#8220;The law depends on everyone going along with it&#8221;<\/h3>                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"24394\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;&amp;#8220;The law depends on everyone going along with it&amp;#8221;&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Sustainability&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/the-future-farmers\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/the-future-farmers\\\/&quot;,&quot;element_name&quot;:&quot;The future farmers&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/11\/zukunftsbauer-penny-bgl.jpg?t=2025102501\"\n                        alt=\"zukunftsbauer-penny-bgl\"\n                        loading=\"lazy\"\n                                            >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">21 November 2024<\/p>\n                <h3 class=\"post-teaser__title\">The future farmers<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"24403\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;The future farmers&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Sustainability&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default bg-light medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/dertour-introduces-new-labelling-for-more-sustainable-products\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/dertour-introduces-new-labelling-for-more-sustainable-products\\\/&quot;,&quot;element_name&quot;:&quot;DERTOUR introduces new labelling for more sustainable products&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div\n            class=\"new-post-teaser__background-wrapper\"\n                    >\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/11\/dertour-nachhaltigkeit.jpg?t=2025102501\"\n                        alt=\"Happy woman with a yellow hiking backpack enjoying the mountain landscape.\"\n                        loading=\"lazy\"\n                                            >\n                <\/div>\n            \n                    <\/div>\n\n        <div class=\"new-post-teaser__content-wrapper\">\n            <div class=\"new-post-teaser__content-inner\">\n                                    <p class=\"new-post-teaser__type\">Story<\/p>\n                                <div class=\"new-post-teaser__content\">\n                    <p class=\"post-teaser__note\">19 November 2024<\/p>\n                    <h3 class=\"post-teaser__title\">DERTOUR introduces new labelling for more sustainable products<\/h3>                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"24405\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;DERTOUR introduces new labelling for more sustainable products&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Sustainability&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n            <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-twitter-icon-teaser\" data-module-name=\"Teaser LinkedIn Icon\"><div class=\"myblock-wrapper\">\n    <div class=\"linkedin-teaser\" data-module-name=\".linkedin-teaser\">\n        <div class=\"contents\">\n            <div class=\"contents-inner\">\n                <h2 class=\"typo-xl\">Join the discussion on <\/h2>\n                <div class=\"entry-content\">\n                    <p data-pm-slice=\"1 1 []\">Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n                <\/div>\n                <p class=\"link\">\n                    <a\n                        href=\"https:\/\/de.linkedin.com\/company\/rewegroup\"\n                        class=\"arrow-link btn-white\"\n                        target=\"_blank\" rel=\"noopener noreferrer\"                    >\n                        To LinkedIn feed                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\n                    <div class=\"post-teaser post-teaser_default post-teaser__pattern pattern6 red-pattern\">\n                <div class=\"post-teaser__inner has-illustration\">\n                    <div class=\"post-teaser__content-wrapper\">\n                        <div class=\"post-teaser__illustration\"><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":20230,"menu_order":0,"template":"","meta":{"_acf_changed":false,"nl_adhoc_sent":1,"footnotes":""},"categories":[5],"tags":[],"sales_line":[],"focus_theme":[142],"class_list":["post-21752","press_release","type-press_release","status-publish","has-post-thumbnail","hentry","category-sustainability","focus_theme-undefined"],"acf":{"exclude_search":false,"exclude_basket":false,"priority_keywords":"","post_teaser_size":"medium","post_nl_thumbnail":false,"post_nl_copyright":"\u00a9 Christoph Gro\u00dfe","post_exclude_from_weekly":false,"post_content_as_subject":false,"hero_title":"","hero_hide_excerpt":false,"hero_image_layout":"blurthumbnail","hero_image":false,"hero_bg_color":"gray","alt_thumb_pattern":"pattern1","alt_thumb_color":"red","alt_thumb_illustration":"baum","teaser_image_large":{"offset_x":"50","offset_y":"50"},"teaser_image_medium":{"offset_x":"50","offset_y":"50"},"teaser_image_small_portrait":{"offset_x":"50","offset_y":"50"},"teaser_image_small_landscape":{"offset_x":"50","offset_y":"50"},"focal_point_override":"0.00,0.00","authors":false,"post_teaser_design":"new","post_reading_time":"","post_teaser_content_bg":"red"},"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/21752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/press_release"}],"version-history":[{"count":5,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/21752\/revisions"}],"predecessor-version":[{"id":21757,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/21752\/revisions\/21757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/20230"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=21752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=21752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=21752"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=21752"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=21752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}