{"id":21694,"date":"2023-10-30T09:31:46","date_gmt":"2023-10-30T08:31:46","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?post_type=press_release&p=33062"},"modified":"2024-05-07T16:07:22","modified_gmt":"2024-05-07T14:07:22","slug":"world-vegan-day-plant-based-alternative-products-have-arrived-in-everyday-life","status":"publish","type":"press_release","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/world-vegan-day-plant-based-alternative-products-have-arrived-in-everyday-life\/","title":{"rendered":"World Vegan Day: plant-based alternative products have arrived in everyday life"},"content":{"rendered":"\n
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Vegan alternative products seem to have found their way into people’s everyday lives in Germany: In a recent GfK survey commissioned by REWE to mark World Vegan Day on 1 November, 57.5 per cent said they had already bought these products. And more importantly, just under 27 per cent said that they replace animal products with plant-based alternatives at least several times a week.<\/p>\n

Incidentally, if you want to convince even more consumers of the benefits of plant-based alternative products, you should focus primarily on flavour: In the survey, 48.6 per cent of respondents stated that taste was the decisive criterion for them. This was followed at some distance by price (24.3 per cent) and the organic quality of the products (13.8 per cent).<\/p>\n

When asked why they ultimately bought such products, more than half (54.8 per cent) answered that they simply wanted to try them out. This was followed by animal welfare (38.8 per cent) and health (28.3 per cent). Climate protection came a close fourth (27.2 per cent).<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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Those who have already bought plant-based alternatives also have a top five of their favourite plant-based alternatives. Their favourite substitutes:<\/p>\n<\/div>\n