{"id":21653,"date":"2023-06-27T14:50:05","date_gmt":"2023-06-27T12:50:05","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?post_type=press_release&#038;p=31190"},"modified":"2024-05-07T12:03:06","modified_gmt":"2024-05-07T10:03:06","slug":"steffi-lemke-honours-sykells-reusable-system-with-the-blue-angel","status":"publish","type":"press_release","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/steffi-lemke-honours-sykells-reusable-system-with-the-blue-angel\/","title":{"rendered":"Steffi Lemke honours SYKELL&#8217;s reusable system with the Blue Angel"},"content":{"rendered":"\n<div class=\"wp-block-myblocks-template-root template-root\">\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\">\n<div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-list\" data-module-name=\"List\">    <div class=\"my-list\">\n                        <ul class=\"my-list__highlight\">\n                            <li class=\"entry-content\"><p>&#8220;Blue Angel&#8221; eco-label for REWE&#8217;s reusable system partner SYKELL<\/p>\n<\/li>\n                            <li class=\"entry-content\"><p>REWE is the first supplier to implement an open, deposit-based, easy-to-use system that is suitable for various take-back infrastructures to fulfil the obligation under Section 33 of the German Packaging Act<\/p>\n<\/li>\n                            <li class=\"entry-content\"><p>SYKELL&#8217;s reusable system is as simple and user-friendly as the tried-and-tested deposit bottle system<\/p>\n<\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            \n            <p>Berlin, 27.06.2023 &#8211; Federal Environment Minister Steffi Lemke today awarded SYKELL the German government&#8217;s &#8220;Blue Angel&#8221; ecolabel in Berlin for its sustainable and holistic reusable system. The SYKELL &#8220;Einfach Mehrweg&#8221; concept was developed in partnership with REWE from the outset, taking into account the diverse requirements as well as current and future applications in the food retail sector.<\/p>\n<p>SYKELL&#8217;s reusable system for food retailers and the catering industry offers an alternative to disposable packaging for to-go food and drinks, which previously had to be disposed of as plastic waste after use. For consumers, SYKELL&#8217;s system is designed to be as simple and user-friendly as the tried-and-tested deposit bottle system, with an innovative range of containers. After use, the SYKELL containers can be returned to modern deposit and reverse vending machines in the same way as returnable bottles. The handover was hosted by REWE, which as a SYKELL system partner offers the loan and return service through 3,800 REWE stores and is an investor in Sykell. In addition to REWE, partners of Lekkerland and concessionaires are already using &#8220;Einfach Mehrweg&#8221;.<\/p>\n<p>The holistic approach of the SYKELL reusable system is intended to avoid the isolated solutions that have emerged since the beginning of the year following the reusable packaging obligation. The full-service system is aimed at food retailers, [system] restaurants and petrol stations.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-article-image\" data-module-name=\"Bild gro\u00df\"><div class=\"article-image margin-row-inner size-min-height mobile-size-natural text-pos-overlay\">\n            <div class=\"article-image__inner\">\n            <div class=\"article-image__img\">\n                <div class=\"article-image__focal-point-container\">\n                    <a\n                        href=\"https:\/\/www.rewe-group.com\/content\/uploads\/2023\/06\/rewe-und-sycell.jpg?t=2026042501\"\n                        class=\"post-image-zoom\"\n                        aria-label=\"Enlarge image\"\n                                                data-text=\"&lt;p&gt;SYKELL was awarded the &#8220;Blue Angel&#8221; for its sustainable and holistic reusable system. Present were (from left) Dirk Gerstmann (Head of Sales Organisation REWE), Susanne Klars (Store Manager REWE Ackerhalle), Steffi Lemke (Federal Minister for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection), Davide Mazzanti (CEO &amp; Co-Founder SYKELL) and Stefan H\u00f6rning (Chairman of the Management Board REWE Ost).&lt;\/p&gt;\n\"                    >\n                        <div class=\"focused-image-container\">\n    <img decoding=\"async\"\n        class=\"post-image focused-image\"\n        data-focus-x=\"0\"\n        data-focus-y=\"0\"\n        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2023\/06\/rewe-und-sycell.jpg?t=2026042501\"\n        alt=\"\"\n        title=\"rewe-und-sycell\"                 loading=\"lazy\"\n            >\n<\/div>\n                    <\/a>\n                <\/div>\n            <\/div>\n                            <div class=\"article-image__content\">\n                                        <div class=\"article-image__text entry-content\"><p>SYKELL was awarded the &#8220;Blue Angel&#8221; for its sustainable and holistic reusable system. Present were (from left) Dirk Gerstmann (Head of Sales Organisation REWE), Susanne Klars (Store Manager REWE Ackerhalle), Steffi Lemke (Federal Minister for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection), Davide Mazzanti (CEO &amp; Co-Founder SYKELL) and Stefan H\u00f6rning (Chairman of the Management Board REWE Ost).<\/p>\n<\/div>                <\/div>\n                    <\/div>\n    <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\">\n<div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            \n            <p>Davide Mazzanti, CEO and co-founder of Sykell, explains: <q>Our internal research has shown that reusable systems are only accepted by consumers if they are quick, convenient and easy to use. When developing our SYKELL reusable system, we therefore orientated ourselves on the deposit bottle system that consumers have already learned to use. The SYKELL returnable containers can be returned to modern vending machines of our participating partners just like returnable bottles. SYKELL returnable containers are produced in Germany to ensure the highest product quality at all times. We are delighted that our high standards have been recognised today with the Blue Angel.<\/q><\/p>\n<p>Peter Maly, REWE Group Management Board member responsible for REWE stores, says: <q>REWE is once again setting new standards with the &#8216;Einfach Mehrweg&#8217; system from Sykell, which was certified today. Our open, deposit-based, user-friendly concept, which is suitable for various take-back infrastructures, fulfils the provisions of Section 33 of the German Packaging Act in the best possible way: it is simple for our customers. It is practicable for our markets. It is efficient for all partner companies and logistics. &#8216;Einfach Mehrweg&#8217; has the potential to set an industry standard. This approach of helping our commitment to sustainability to have a greater impact through a multiplier effect is important to us. Because it is good for the environment and for more reusable packaging in the future.<\/q><\/p>\n<p>&#8220;Einfach Mehrweg&#8221; combines various special features: It is the only system in Germany that allows REWE to return containers at the reverse vending machine or at the checkout. The coding of the &#8220;Einfach Mehrweg&#8221; containers allows deposit clearing, and the containers are cleaned by an industrial rinsing system, which guarantees the highest level of hygiene in terms of consumer protection.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-article-explainer\" data-module-name=\"Explainer\"><div class=\"article-explainer\">\n            <div\n    class=\"explainer-slider type-text expanded\"\n    data-module-name=\".article-explainer\"\n>\n    <div class=\"explainer-slider__header\" tabindex=\"0\" role=\"button\" aria-expanded=\"true\">\n        <h2 class=\"explainer-slider__title\">About REWE<\/h2>    <\/div>\n    <div class=\"explainer-slider__main\">\n        <div class=\"explainer-slider__slider slider-len-1\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"explainer-slider__slide\">\n                                                                                <div class=\"explainer-slider__text-content entry-content\">\n                                <p>With sales of 31.6 billion euros (2024), more than 170.000 employees and over 3,800 REWE stores, REWE Markt GmbH is one of Germany\u2019s leading food retail companies. REWE stores are run as subsidiaries or by independent REWE retailers.<\/p>\n<p>The cooperatively organised REWE Group is one of the leading trade and tourism groups in Germany and Europe. In 2024, the company generated a total external turnover of around 96.1 billion euros. Founded in 1927, the REWE Group has around 380,000 employees and operates in 21 European countries.<\/p>\n                            <\/div>\n                                            <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n    <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-article-explainer\" data-module-name=\"Explainer\"><div class=\"article-explainer\">\n            <div\n    class=\"explainer-slider type-text expanded\"\n    data-module-name=\".article-explainer\"\n>\n    <div class=\"explainer-slider__header\" tabindex=\"0\" role=\"button\" aria-expanded=\"true\">\n        <h2 class=\"explainer-slider__title\">Abour SYKELL<\/h2>    <\/div>\n    <div class=\"explainer-slider__main\">\n        <div class=\"explainer-slider__slider slider-len-1\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"explainer-slider__slide\">\n                                                                                <div class=\"explainer-slider__text-content entry-content\">\n                                <p>Sykell, based in Berlin, is expanding the simple and familiar bottle deposit system with its reusable system to include innovative reusable packaging solutions in the food sector. The system is designed for maximum ease of use. No registration, customer account, app downloads or personal data are required. As with deposit bottles, containers and cups can be returned easily and nationwide via reverse vending machines operated by participating system partners.<\/p>\n<p><a href=\"https:\/\/www.sykell.com\/\">Sykell<\/a> works nationally with chain food retailers, petrol stations and restaurants. Sykell was founded in Berlin in 2021.<\/p>\n                            <\/div>\n                                            <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n    <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-contact-person\" data-module-name=\"Kontaktperson\">        <div class=\"main-author__wrapper\">\n        <div class=\"main-author\">\n            <div class=\"main-author__image\">\n                <div class=\"person-avatar m\">\n                    <div class=\"focused-image-container\">\n    <img decoding=\"async\"\n        class=\"focused-image\"\n        data-focus-x=\"0\"\n        data-focus-y=\"0\"\n        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2020\/12\/Raimund_Esser-300x300.jpg\"\n        alt=\"Raimund_Esser\"\n                        loading=\"lazy\"\n            >\n<\/div>\n                <\/div>\n            <\/div>\n            <div class=\"main-author__text\">\n                <h2 class=\"main-author__author-gender\">Contact<\/h2>                <p class=\"main-author__name\">\n                    Raimund  Esser                <\/p>\n\n                                    <p class=\"main-author__title\">Head of Corporate Communications and Spokesperson REWE Markt<\/p>\n                \n                                            <\/div>\n        <\/div>\n                    <div class=\"main-author__contact\">\n                                    <a href=\"tel:+49 221 149 1050\" class=\"main-author__contact-item phone\">+49 221 149 1050<\/a>\n                                                    <a href=\"mailto:presse@rewe.de\" class=\"main-author__contact-item\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        presse@rewe.de                    <\/a>\n                            <\/div>\n            <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-gray section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-post-slider\" data-module-name=\"Relevant Content Collection\">    <div class=\"posts-slider\">\n    <div class=\"posts-slider__inner row-margin-single\">\n        <div class=\"posts-slider__header\">\n            <h2 class=\"posts-slider__title\">Read more<\/h2>\n            \n                    <\/div>\n        <div class=\"posts-slider__slider\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/pioneer-in-the-german-food-retail-sector-rewe-group-landfrisch-ag-and-producers-launch-unique-partnership-model-for-promising-vegetable-cultivation\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/pioneer-in-the-german-food-retail-sector-rewe-group-landfrisch-ag-and-producers-launch-unique-partnership-model-for-promising-vegetable-cultivation\\\/&quot;,&quot;element_name&quot;:&quot;Pioneer in the German food retail sector: REWE Group, Landfrisch AG and Producers launch unique partnership model for promising vegetable cultivation&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/01\/gruene-woche-2026.jpg?t=2026042501\"\n                        alt=\"From left to right: Johannes von Eerde (Landfrisch AG), Labinot Elshani (Landfrisch AG), Markus von Bobenhausen (REWE Group), Dr. Carolin Weyers (REWE Group), Marc Rademacher (REWE Group), Heinz Stoffers (Stoffers Gem\u00fcsebau), Christian Berghs-Trienekens (BT Gem\u00fcse)\"\n                        loading=\"lazy\"\n                         data-copyright=\"From left to right: Johannes von Eerde (Landfrisch AG), Labinot Elshani (Landfrisch AG), Markus von Bobenhausen (REWE Group), Dr. Carolin Weyers (REWE Group), Marc Rademacher (REWE Group), Heinz Stoffers (Stoffers Gem\u00fcsebau), Christian Berghs-Trienekens (BT Gem\u00fcse) \u00a9 REWE Group\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Press release<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">19 January 2026<\/p>\n                <h3 class=\"post-teaser__title\">Pioneer in the German food retail sector: REWE Group, Landfrisch AG and Producers launch unique partnership model for promising vegetable cultivation<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"26309\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Pioneer in the German food retail sector: REWE Group, Landfrisch AG and Producers launch unique partnership model for promising vegetable cultivation&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Sustainability&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default bg-red medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/rewe-and-bioland-launch-partnership-for-more-organic-products\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/rewe-and-bioland-launch-partnership-for-more-organic-products\\\/&quot;,&quot;element_name&quot;:&quot;REWE and Bioland launch partnership for more organic products&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div\n            class=\"new-post-teaser__background-wrapper\"\n                    >\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/12\/kuehe-auf-weide.jpg?t=2026042501\"\n                        alt=\"Cows on a pasture\"\n                        loading=\"lazy\"\n                         data-copyright=\"Cows on a pasture \u00a9 alphafotos (adobestock)\"                    >\n                <\/div>\n            \n                    <\/div>\n\n        <div class=\"new-post-teaser__content-wrapper\">\n            <div class=\"new-post-teaser__content-inner\">\n                                    <p class=\"new-post-teaser__type\">Press release<\/p>\n                                <div class=\"new-post-teaser__content\">\n                    <p class=\"post-teaser__note\">16 December 2025<\/p>\n                    <h3 class=\"post-teaser__title\">REWE and Bioland launch partnership for more organic products<\/h3>                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"26334\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;REWE and Bioland launch partnership for more organic products&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Sustainability&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default bg-light medium type-post hide-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/the-future-starts-on-your-plate-the-planetary-health-diet-and-why-we-are-following-it\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/the-future-starts-on-your-plate-the-planetary-health-diet-and-why-we-are-following-it\\\/&quot;,&quot;element_name&quot;:&quot;The future starts on your plate: the Planetary Health Diet &amp;#8211; and why we are following it&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div\n            class=\"new-post-teaser__background-wrapper\"\n                    >\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/11\/website-plant-healthy-diet.jpg?t=2026042501\"\n                        alt=\"Globe with CO\u2082 label, next to it grain, lentils, apple, pumpkin seeds, and a plate with a vegetable dish on a gray background.\"\n                        loading=\"lazy\"\n                         data-copyright=\"Globe with CO\u2082 label, next to it grain, lentils, apple, pumpkin seeds, and a plate of vegetables on a gray background. \u00a9 Shutterstock I Max Dallocco I AI generated with Adobe Firefly \"                    >\n                <\/div>\n            \n                    <\/div>\n\n        <div class=\"new-post-teaser__content-wrapper\">\n            <div class=\"new-post-teaser__content-inner\">\n                                    <p class=\"new-post-teaser__type\">Story<\/p>\n                                <div class=\"new-post-teaser__content\">\n                    <p class=\"post-teaser__note\">28 November 2025<\/p>\n                    <h3 class=\"post-teaser__title\">The future starts on your plate: the Planetary Health Diet &#8211; and why we are following it<\/h3>                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"26029\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;The future starts on your plate: the Planetary Health Diet &amp;#8211; and why we are following it&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Sustainability&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-guidline post-teaser__pattern pattern2 brown-pattern\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/publications\/guidelines\/guideline-on-animal-welfare\/\"\n        class=\"post-teaser__inner has-illustration\"\n        style=\"background-image: url(https:\/\/www.rewe-group.com\/content\/themes\/reweg\/img\/pattern2.svg);\"        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/publications\\\/guidelines\\\/guideline-on-animal-welfare\\\/&quot;,&quot;element_name&quot;:&quot;Guideline on animal welfare&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Guideline<\/p>\n                            <div class=\"post-teaser__illustration\" style=\"background-image: url('https:\/\/www.rewe-group.com\/content\/themes\/reweg\/img\/illu-kuken.svg');\"><\/div>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">27 November 2025<\/p>\n                <h3 class=\"post-teaser__title\">Guideline on animal welfare<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"2182\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Guideline on animal welfare&quot;,&quot;post_type&quot;:&quot;guidline&quot;,&quot;post_category&quot;:&quot;Sustainability&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default bg-yellow medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/plant-based-recipes-as-the-key-to-sustainability-billa-focuses-on-plant-based-recipes\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/plant-based-recipes-as-the-key-to-sustainability-billa-focuses-on-plant-based-recipes\\\/&quot;,&quot;element_name&quot;:&quot;Plant-based recipes as the key to Sustainability: BILLA focuses on plant-based recipes&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div\n            class=\"new-post-teaser__background-wrapper\"\n                    >\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/11\/lebensmittel-scaled-1.jpg?t=2026042501\"\n                        alt=\"Four round pieces of dough sprinkled with poppy seeds, one cut in half and filled with red fruit filling on a white plate, next to it oats, chocolate, and red cabbage in a bowl.\"\n                        loading=\"lazy\"\n                         data-copyright=\"Four round pieces of dough sprinkled with poppy seeds, one cut in half and filled with red fruit filling on a white plate, next to it oats, chocolate, and red cabbage in a bowl. \u00a9Getty Images | Okea, Ivan Ivanov, AI generated with Adobe Firefly\"                    >\n                <\/div>\n            \n                    <\/div>\n\n        <div class=\"new-post-teaser__content-wrapper\">\n            <div class=\"new-post-teaser__content-inner\">\n                                    <p class=\"new-post-teaser__type\">Story<\/p>\n                                <div class=\"new-post-teaser__content\">\n                    <p class=\"post-teaser__note\">13 November 2025<\/p>\n                    <h3 class=\"post-teaser__title\">Plant-based recipes as the key to Sustainability: BILLA focuses on plant-based recipes<\/h3>                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"25668\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Plant-based recipes as the key to Sustainability: BILLA focuses on plant-based recipes&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Sustainability&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default bg-dark medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/rewe-green-farming-berlin-agriculture-on-the-roof-and-digitalization-in-the-foundation\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/rewe-green-farming-berlin-agriculture-on-the-roof-and-digitalization-in-the-foundation\\\/&quot;,&quot;element_name&quot;:&quot;REWE Green Farming Berlin: Agriculture on the roof and digitalization in the foundation&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div\n            class=\"new-post-teaser__background-wrapper\"\n                    >\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/10\/richtfest-greenfarming-rewe.jpg\"\n                        alt=\"REWE Green Farming store under construction from above.\"\n                        loading=\"lazy\"\n                         data-copyright=\"REWE Green Farming store under construction from above. \u00a9 Christopher Gro\u00dfe\"                    >\n                <\/div>\n            \n                    <\/div>\n\n        <div class=\"new-post-teaser__content-wrapper\">\n            <div class=\"new-post-teaser__content-inner\">\n                                    <p class=\"new-post-teaser__type\">Story<\/p>\n                                <div class=\"new-post-teaser__content\">\n                    <p class=\"post-teaser__note\">23 October 2025<\/p>\n                    <h3 class=\"post-teaser__title\">REWE Green Farming Berlin: Agriculture on the roof and digitalization in the foundation<\/h3>                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"25518\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;REWE Green Farming Berlin: Agriculture on the roof and digitalization in the foundation&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Sustainability&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default bg-yellow medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/together-for-tomorrow-penny-at-the-zukunftsbauer-day-2025\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/together-for-tomorrow-penny-at-the-zukunftsbauer-day-2025\\\/&quot;,&quot;element_name&quot;:&quot;Together for tomorrow: PENNY at the Zukunftsbauer Day 2025&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div\n            class=\"new-post-teaser__background-wrapper\"\n                    >\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"-0.08\"\n                        data-focus-y=\"0.11\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/10\/gruppenbild-vor-bergkulisse-mit-kuh-scaled.jpg?t=2026042501\"\n                        alt=\"Group of people standing in a meadow with mountains in the background, to the side, at the bottom right of the picture, a brown cow looks curiously ahead.\"\n                        loading=\"lazy\"\n                         data-copyright=\"Group of people standing in a meadow with mountains in the background, to the side, at the bottom right of the picture, a brown cow looks curiously ahead. \u00a9PENNY\"                    >\n                <\/div>\n            \n                    <\/div>\n\n        <div class=\"new-post-teaser__content-wrapper\">\n            <div class=\"new-post-teaser__content-inner\">\n                                    <p class=\"new-post-teaser__type\">Story<\/p>\n                                <div class=\"new-post-teaser__content\">\n                    <p class=\"post-teaser__note\">14 October 2025<\/p>\n                    <h3 class=\"post-teaser__title\">Together for tomorrow: PENNY at the Zukunftsbauer Day 2025<\/h3>                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"27025\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Together for tomorrow: PENNY at the Zukunftsbauer Day 2025&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Sustainability&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default bg-light medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/protecting-biodiversity-we-can-only-do-it-together\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/protecting-biodiversity-we-can-only-do-it-together\\\/&quot;,&quot;element_name&quot;:&quot;Protecting biodiversity &amp;#8211; we can only do it together&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div\n            class=\"new-post-teaser__background-wrapper\"\n                    >\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"-0.22\"\n                        data-focus-y=\"0.14\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2021\/11\/nachhaltigkeit.jpeg?t=2026042501\"\n                        alt=\"A picture of a pro Planet project meeting with apple produce. Here you can see an insect hotel in a field of wild flowers\"\n                        loading=\"lazy\"\n                         data-copyright=\"An insect hotel as a symbol of Sustainability at the REWE Group \u00a9 REWE Group\"                    >\n                <\/div>\n            \n                    <\/div>\n\n        <div class=\"new-post-teaser__content-wrapper\">\n            <div class=\"new-post-teaser__content-inner\">\n                                    <p class=\"new-post-teaser__type\">Story<\/p>\n                                <div class=\"new-post-teaser__content\">\n                    <p class=\"post-teaser__note\">10 October 2025<\/p>\n                    <h3 class=\"post-teaser__title\">Protecting biodiversity &#8211; we can only do it together<\/h3>                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"27065\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Protecting biodiversity &amp;#8211; we can only do it together&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Sustainability&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n            <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-twitter-icon-teaser\" data-module-name=\"Teaser LinkedIn Icon\"><div class=\"myblock-wrapper\">\n    <div class=\"linkedin-teaser\" data-module-name=\".linkedin-teaser\">\n        <div class=\"contents\">\n            <div class=\"contents-inner\">\n                <h2 class=\"typo-xl\">Join the discussion on <\/h2>\n                <div class=\"entry-content\">\n                    <p data-pm-slice=\"1 1 []\">Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n                <\/div>\n                <p class=\"link\">\n                    <a\n                        href=\"https:\/\/de.linkedin.com\/company\/rewegroup\"\n                        class=\"arrow-link btn-white\"\n                        target=\"_blank\" rel=\"noopener noreferrer\"                    >\n                        To LinkedIn feed                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\n                    <div class=\"post-teaser post-teaser_default post-teaser__pattern pattern6 red-pattern\">\n                <div class=\"post-teaser__inner has-illustration\">\n                    <div class=\"post-teaser__content-wrapper\">\n                        <div class=\"post-teaser__illustration\"><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":20233,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[5],"tags":[],"sales_line":[15],"focus_theme":[142],"class_list":["post-21653","press_release","type-press_release","status-publish","has-post-thumbnail","hentry","category-sustainability","sales_line-rewe","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/21653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/press_release"}],"version-history":[{"count":16,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/21653\/revisions"}],"predecessor-version":[{"id":21671,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/21653\/revisions\/21671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/20233"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=21653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=21653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=21653"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=21653"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=21653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}