{"id":20869,"date":"2023-10-05T15:49:49","date_gmt":"2023-10-05T13:49:49","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?post_type=press_release&p=32776"},"modified":"2023-11-20T15:57:14","modified_gmt":"2023-11-20T14:57:14","slug":"bringing-food-to-michelstadt","status":"publish","type":"press_release","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/bringing-food-to-michelstadt\/","title":{"rendered":"Bringing food to Michelstadt"},"content":{"rendered":"\n
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REWE, a pioneer in the food retail business, is testing new technologies \u2013 the \u201cREWE delivery bot\u201d and \u201cREWE Pick&Go\u201d \u2013 to make shopping for food easier in urban areas of Germany. The pilot project, known as \u201cLieferMichel\u201d, is bringing the latest technology to rural areas as well. Customers in Michelstadt in the state of Hesse can now order groceries from a REWE store and have them delivered to their homes by a Wingcopter drone. Rehbach and W\u00fcrzberg are the first communities to be served. E-cargo bikes are being used to transport goods to the launch site in Michelstadt and the last mile from the landing point to customers\u2019 homes.<\/p>\n

DroLEx (German for \u201cDrohnen-Lastenrad-Express-Belieferung,\u201d or \u201cDrone Cargo Bike Express Delivery\u201d) is a pilot project run by the Frankfurt University of Applied Sciences and Wingcopter. Other partners include REWE, Vodafone, Riese & M\u00fcller, and the city of Michelstadt. The project is supported by the Federal Ministry for Digital and Transport (BMDV) as part of the \u201cInnovative Air Mobility\u201d funding guideline.<\/p>\n

The pilot project, known as \u201cLieferMichel,\u201d allows residents to have food and other items delivered to their homes quickly and emission-free from a REWE store via a Wingcopter delivery drone and a Riese&M\u00fcller cargo bike. The aim of drone deliveries is to sustainably improve local supply in the region. In the neighbourhoods of Rehbach and W\u00fcrzberg, many local stores have closed in recent years, so residents are forced to do their shopping in Michelstadt or other towns \u2013 some of which are more than 10 kilometres away. LieferMichel allows users to do without their car, especially for smaller purchases of up to 4 kilogrammes. Another advantage of the purely electric delivery drones is that they are more environmentally friendly than using a car.<\/p>\n

REWE is currently testing innovative shopping options in large German cities, such as autonomous shopping baskets (\u201cREWE delivery bots\u201d) in Hamburg-Eimsb\u00fcttel, and the automatic checkout at REWE Pick & Go stores in Cologne, Berlin and Munich. Dr Robert Zores, Chief Digital Innovation Officer (CDIO) at REWE Digital, is looking forward to expanding the use of these innovative technologies in cities and towns outside of large metropolitan areas. We have been working on autonomous mobility in our Research & Innovation department for years, and we always have one goal in mind \u2013 to offer our customers new shopping experiences and make shopping easy and convenient. We are pioneers in the German food retail business. In addition to numerous projects in urban areas, we are also pleased to be able to test offerings in rural areas and to work with the project partners to learn and develop technology and processes.<\/q><\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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How delivery via \u201cLieferMichel\u201d works<\/h2>\n

Residents in Rehbach and W\u00fcrzberg can order daily necessities like milk, eggs, fruit, vegetables, preserves, and other unrefrigerated items from www.liefermichel.de and have them delivered to their home on a date of their choosing. The orders are flown by drone to set landing areas on the outskirts of town, where they are collected and delivered to customers by e-cargo bike. A wide range of products is available from the local REWE store.<\/p>\n

The \u201cDroLEx\u201d and \u201cLieferMichel\u201d delivery programmes are running to the end of 2023; if they are successful, they will be continued.<\/p>\n

Additional images are available on request.<\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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About REWE<\/h2> <\/div>\n
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