{"id":19761,"date":"2022-11-09T15:35:14","date_gmt":"2022-11-09T14:35:14","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?post_type=press_release&#038;p=27203"},"modified":"2023-05-11T16:01:51","modified_gmt":"2023-05-11T14:01:51","slug":"official-launch-in-berlin-rewe-pickgo-hybrid-supermarket-offering-checkout-free-payment-officially-opens-to-the-public-in-the-german-capital","status":"publish","type":"press_release","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/official-launch-in-berlin-rewe-pickgo-hybrid-supermarket-offering-checkout-free-payment-officially-opens-to-the-public-in-the-german-capital\/","title":{"rendered":"Official launch in Berlin: REWE Pick&amp;Go hybrid supermarket offering checkout-free payment officially opens to the public in the German capital"},"content":{"rendered":"\n<div class=\"wp-block-myblocks-template-root template-root\">\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\">\n<div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-list\" data-module-name=\"List\">    <div class=\"my-list\">\n                        <ul class=\"my-list__default\">\n                            <li class=\"entry-content\"><p><strong>Thanks to Pick&amp;Go, customers simply sign in, shop and then leave the store<\/strong><\/p>\n<\/li>\n                            <li class=\"entry-content\"><p><strong>Now with a wider range of products and services following intensive trial period<\/strong><\/p>\n<\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            \n            <p><strong>The REWE Pick&amp;Go hybrid shopping concept is now also being launched in the German capital. At the REWE store at Sch\u00f6nhauser Allee 130, customers can now either pay for their purchases at the checkout as usual or using the innovative Pick&amp;Go checkout-free process for even greater speed and convenience. With the arrival of Pick&amp;Go in the capital, REWE is taking its pioneering role in the German food retail sector even further. A much wider product range as well as additional integrated services in the system landscape, such as a reverse vending machine and a fruit and vegetable weighing scale, provide even more convenience for everyday shopping. Federal Minister Dr Volker Wissing attended the opening of the Pick&amp;Go concept in Berlin.<\/strong><\/p>\n<p>Sign in, shop and leave \u2013 with REWE Pick&amp;Go, purchases are captured securely using state-of-the-art camera and sensor technology. Once customers leave the store, they are billed automatically without stopping to check out. The automatic checkout has been further developed following a successful trial at Germany\u2019s pilot hybrid store in Cologne, and has now been launched in Germany\u2019s trendy Prenzlauer Berg neighbourhood. At the REWE test store at Sch\u00f6nhauser Allee 130, shoppers can thus do a big family shop, grab a snack for break time or stock up on sundries quickly, conveniently and securely with, if they so choose, no queuing at the checkout.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">Customers choose their preferred option<\/h2>\n            <p>As in the pilot store in Cologne, customers of the REWE test store at Sch\u00f6nhauser Allee 130 can also choose between conventional shopping with payment at the checkout and fast, convenient Pick&amp;Go shopping with automatic checkout. Should they opt for automatic checkout, customers first have to sign in at the entrance using REWE\u2019s Pick&amp;Go app. They can then take everything they need from the shelves, pack the items away and simply exit the store when they&#8217;ve finished shopping. The Pick&amp;Go app automatically displays the bill straight away. If there are any discrepancies, it is just as easy for customers to report the issue via the Pick&amp;Go app within 24 hours of their purchase. As always, in-store staff will be happy to answer individual questions and provide assistance. Group shops are also possible at the Berlin Pick&amp;Go store. Families, friends or colleagues can thus pack items together in a relaxed manner and pay on one bill at the automatic checkout.<\/p>\n<p>With this further integration of the Pick&amp;Go system into a conventional store, REWE is staying true to its mission of making retail of the future a reality today. Christoph Eltze, Member of the REWE Group Management Board: <q>In recent years, the shopping behaviour of our customers has changed dramatically and become more individualised. As retailers, we have to respond flexibly to this, offering the appropriate services over the desired channels. This is why we have decided to make modern technologies like the Pick&amp;Go system available in conventional, high-traffic supermarkets as an alternative, convenient payment option. REWE is a pioneer in Germany in this. The opening of the hybrid store in Prenzlauer Berg represents another important milestone on the journey towards a better shopping experience tomorrow.<\/q><\/p>\n        <\/div>\n\n            <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-article-image\" data-module-name=\"Bild gro\u00df\"><div class=\"article-image margin-row-inner size-min-height text-pos-overlay\">\n            <div class=\"article-image__inner\">\n            <div class=\"article-image__img\">\n                <div class=\"article-image__focal-point-container\">\n                    <a\n                        href=\"https:\/\/www.rewe-group.com\/content\/uploads\/2022\/11\/pick-and-go-eroeffnung-berlin.jpg?t=2026040311\"\n                        class=\"post-image-zoom\"\n                        aria-label=\"Enlarge image\"\n                                                data-text=\"&lt;p&gt;f.l.t.r. Christoph Eltze, Member of the Management Board of REWE Group, Federal Minister for Digital Affairs and Transport Dr Volker Wissing.&lt;\/p&gt;\n\"                    >\n                        <div class=\"focused-image-container\">\n    <img decoding=\"async\"\n        class=\"post-image focused-image\"\n        data-focus-x=\"0\"\n        data-focus-y=\"0\"\n        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2022\/11\/pick-and-go-eroeffnung-berlin.jpg?t=2026040311\"\n        alt=\"\"\n        title=\"pick-and-go-er\u00f6ffnung-berlin\"                 loading=\"lazy\"\n            >\n<\/div>\n                    <\/a>\n                <\/div>\n            <\/div>\n                            <div class=\"article-image__content\">\n                                        <div class=\"article-image__text entry-content\"><p>f.l.t.r. Christoph Eltze, Member of the Management Board of REWE Group, Federal Minister for Digital Affairs and Transport Dr Volker Wissing.<\/p>\n<\/div>                <\/div>\n                    <\/div>\n    <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\">\n<div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">Large sales area, large assortment<\/h2>\n            <p>Compared to the first nationwide &#8220;Pick&amp;Go&#8221; store in Cologne, the assortment of the second hybrid Pick&amp;Go store in Berlin Prenzlauer Berg includes a significantly larger range of around 9,500 items on a sales area of about 380 square metres. Fresh baked goods, fruit and vegetables, a comprehensive dry goods assortment, frozen products, beverages and household goods can be easily purchased here via &#8220;Pick&amp;Go&#8221;.<\/p>\n<p>Customers can weigh out fruit and vegetables in the new Berlin &#8220;Pick&amp;Go&#8221; market. The weighed products are automatically assigned to the &#8220;Pick&amp;Go&#8221; purchase. This further development will also be introduced in parallel in the premiere store in Cologne. This expands the service offer for fresh fruit and vegetable products at the two &#8220;Pick&amp;Go&#8221; locations. In addition, a reverse vending machine has been integrated into the &#8220;Pick&amp;Go&#8221; system landscape for the first time in Berlin, making it easier to return empties. Another new feature at both locations is the Paypal payment option. To do this, the Paypal details are simply stored in the customer account in the app as usual.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">Safe shopping with data protection in mind<\/h2>\n            <p>Data protection was and is a central aspect in the development and operation of the system: the images captured from customers are processed sparingly and are used exclusively to enable checkout-free shopping in a hybrid market. The system only collects data to recognise which products are taken or put back. There is no facial recognition, nor can the system recognise customers after a visit to the store. Throughout Europe, the &#8220;REWE Pick&amp;Go&#8221; stores in Cologne and Berlin are among the first supermarkets to enable hybrid shopping in this way for customers under real conditions.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">International technology partnership<\/h2>\n            <p>REWE is working with Trigo Vision Ltd, a company specialising in computer vision technology, on this project. Trigo&#8217;s solution creates a 3D model of a supermarket to digitally map the environment and movements within, allowing customers to select items and walk out with them while protecting their privacy.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-article-explainer\" data-module-name=\"Explainer\"><div class=\"article-explainer\">\n            <div\n    class=\"explainer-slider type-text expanded\"\n    data-module-name=\".article-explainer\"\n>\n    <div class=\"explainer-slider__header\" tabindex=\"0\" role=\"button\" aria-expanded=\"true\">\n        <h2 class=\"explainer-slider__title\">About REWE<\/h2>    <\/div>\n    <div class=\"explainer-slider__main\">\n        <div class=\"explainer-slider__slider slider-len-1\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"explainer-slider__slide\">\n                                                                                <div class=\"explainer-slider__text-content entry-content\">\n                                <p>With sales of 31.6 billion euros (2024), more than 170.000 employees and over 3,800 REWE stores, REWE Markt GmbH is one of Germany\u2019s leading food retail companies. REWE stores are run as subsidiaries or by independent REWE retailers.<\/p>\n<p>The cooperatively organised REWE Group is one of the leading trade and tourism groups in Germany and Europe. In 2024, the company generated a total external turnover of around 96.1 billion euros. Founded in 1927, the REWE Group has around 380,000 employees and operates in 21 European countries.<\/p>\n                            <\/div>\n                                            <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n    <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-contact-person\" data-module-name=\"Kontaktperson\">        <div class=\"main-author__wrapper\">\n        <div class=\"main-author\">\n            <div class=\"main-author__image\">\n                <div class=\"person-avatar m\">\n                    <div class=\"focused-image-container\">\n    <img decoding=\"async\"\n        class=\"focused-image\"\n        data-focus-x=\"0\"\n        data-focus-y=\"0\"\n        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2022\/12\/Andreas_Wegner-300x300.jpg\"\n        alt=\"Andreas_Wegner\"\n                        loading=\"lazy\"\n            >\n<\/div>\n                <\/div>\n            <\/div>\n            <div class=\"main-author__text\">\n                <h2 class=\"main-author__author-gender\">Contact<\/h2>                <p class=\"main-author__name\">\n                    Andreas Wegner                <\/p>\n\n                                    <p class=\"main-author__title\">Head of Corporate Communications E-Commerce, Digital &amp; Technology and Spokesperson<\/p>\n                \n                                            <\/div>\n        <\/div>\n                    <div class=\"main-author__contact\">\n                                    <a href=\"tel:+49 221 149 1050\" class=\"main-author__contact-item phone\">+49 221 149 1050<\/a>\n                                                    <a href=\"mailto:presse@rewe-digital.com\" class=\"main-author__contact-item\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        presse@rewe-digital.com                    <\/a>\n                            <\/div>\n            <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-gray section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-post-slider\" data-module-name=\"Relevant Content Collection\">    <div class=\"posts-slider\">\n    <div class=\"posts-slider__inner row-margin-single\">\n        <div class=\"posts-slider__header\">\n            <h2 class=\"posts-slider__title\">Read more <\/h2>\n            \n                    <\/div>\n        <div class=\"posts-slider__slider\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/sustainable-innovative-and-longer-lasting-rewe-group-sets-a-new-standard-in-hydroponic-cultivation-with-its-loose-leaf-lettuce\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/sustainable-innovative-and-longer-lasting-rewe-group-sets-a-new-standard-in-hydroponic-cultivation-with-its-loose-leaf-lettuce\\\/&quot;,&quot;element_name&quot;:&quot;Sustainable, innovative and longer-lasting: REWE Group sets a new standard in hydroponic cultivation with its loose-leaf lettuce&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/Hydroponik-Anbau.png?t=2026040311\"\n                        alt=\"A large greenhouse shows densely planted rows of green lettuce in a hydroponic system. The plants grow in long beds.\"\n                        loading=\"lazy\"\n                         data-copyright=\"A large greenhouse shows densely planted rows of green lettuce in a hydroponic system. The plants grow in long beds. \u00a9 Endless Summer\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Press release<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">9 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">Sustainable, innovative and longer-lasting: REWE Group sets a new standard in hydroponic cultivation with its loose-leaf lettuce<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"27971\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Sustainable, innovative and longer-lasting: REWE Group sets a new standard in hydroponic cultivation with its loose-leaf lettuce&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Product range&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default bg-light medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/innovative-plant-based-protein-products-our-guests-love-the-vegan-range\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/innovative-plant-based-protein-products-our-guests-love-the-vegan-range\\\/&quot;,&quot;element_name&quot;:&quot;Innovative plant-based protein products: &amp;#8220;Our guests love the vegan range&amp;#8221;&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div\n            class=\"new-post-teaser__background-wrapper\"\n                    >\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.06\"\n                        data-focus-y=\"0.28\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/11\/quermanns.jpg\"\n                        alt=\"Portrait of Ines and Rainer Quermann in front of the shelves with vegan products.\"\n                        loading=\"lazy\"\n                         data-copyright=\"Portrait of Ines and Rainer Quermann in front of the shelves with vegan products. \u00a9 REWE Group\"                    >\n                <\/div>\n            \n                    <\/div>\n\n        <div class=\"new-post-teaser__content-wrapper\">\n            <div class=\"new-post-teaser__content-inner\">\n                                    <p class=\"new-post-teaser__type\">Story<\/p>\n                                <div class=\"new-post-teaser__content\">\n                    <p class=\"post-teaser__note\">20 November 2025<\/p>\n                    <h3 class=\"post-teaser__title\">Innovative plant-based protein products: &#8220;Our guests love the vegan range&#8221;<\/h3>                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"25639\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Innovative plant-based protein products: &amp;#8220;Our guests love the vegan range&amp;#8221;&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Product range&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default bg-red medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/100-days-in-the-cellar-sven-reinbold-wants-to-bring-colognes-wine-cellar-to-new-heights\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/100-days-in-the-cellar-sven-reinbold-wants-to-bring-colognes-wine-cellar-to-new-heights\\\/&quot;,&quot;element_name&quot;:&quot;100 days in the cellar: Sven Reinbold wants to bring Cologne&amp;#8217;s wine cellar &amp;#8220;to new heights&amp;#8221;&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div\n            class=\"new-post-teaser__background-wrapper\"\n                    >\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.04\"\n                        data-focus-y=\"-0.47\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/10\/100-tage-weinkeller-1-scaled.jpg?t=2026040311\"\n                        alt=\"Vaulted cellar with brick arches, a wine barrel with wine bottles in the middle, stacks of wooden crates and boxes to the left and right.\"\n                        loading=\"lazy\"\n                         data-copyright=\"Long, vaulted cellar room with brick walls and ceiling, illuminated by a row of ceiling lamps. In the middle is a wine barrel on which several bottles of wine are arranged. To the left and right of the corridor, numerous wooden crates and cardboard boxes containing bottles of wine are stacked. The floor is made of smooth concrete. cologne Wine Cellar\"                    >\n                <\/div>\n            \n                    <\/div>\n\n        <div class=\"new-post-teaser__content-wrapper\">\n            <div class=\"new-post-teaser__content-inner\">\n                                    <p class=\"new-post-teaser__type\">Story<\/p>\n                                <div class=\"new-post-teaser__content\">\n                    <p class=\"post-teaser__note\">21 October 2025<\/p>\n                    <h3 class=\"post-teaser__title\">100 days in the cellar: Sven Reinbold wants to bring Cologne&#8217;s wine cellar &#8220;to new heights&#8221;<\/h3>                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"26639\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;100 days in the cellar: Sven Reinbold wants to bring Cologne&amp;#8217;s wine cellar &amp;#8220;to new heights&amp;#8221;&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Product range&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default bg-yellow medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/good-for-the-eye-and-nature\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/good-for-the-eye-and-nature\\\/&quot;,&quot;element_name&quot;:&quot;Good for the eye and nature&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div\n            class=\"new-post-teaser__background-wrapper\"\n                    >\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/04\/blumen-und-pflanzen-rewe-group.jpg?t=2026040311\"\n                        alt=\"Several summery flower plants are arranged between pots, baskets and a watering can.\"\n                        loading=\"lazy\"\n                         data-copyright=\"Several summer flower plants are arranged between pots, baskets and a watering can. \u00a9 Alexander Raths (Shutterstock)\"                    >\n                <\/div>\n            \n                    <\/div>\n\n        <div class=\"new-post-teaser__content-wrapper\">\n            <div class=\"new-post-teaser__content-inner\">\n                                    <p class=\"new-post-teaser__type\">Story<\/p>\n                                <div class=\"new-post-teaser__content\">\n                    <p class=\"post-teaser__note\">23 April 2025<\/p>\n                    <h3 class=\"post-teaser__title\">Good for the eye and nature<\/h3>                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"27656\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Good for the eye and nature&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Product range&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default bg-light medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/pioneering-work-ja-naturlich-sets-new-standards-with-organic-oat-yogurt\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/pioneering-work-ja-naturlich-sets-new-standards-with-organic-oat-yogurt\\\/&quot;,&quot;element_name&quot;:&quot;Pioneering work: Ja! Nat\\u00fcrlich sets new standards with organic oat yogurt&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div\n            class=\"new-post-teaser__background-wrapper\"\n                    >\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/02\/ja-natuerlich-haferjoghurt.jpg?t=2026040311\"\n                        alt=\"A pot of organic oat yoghurt from the Ja! Nat\u00fcrlich brand stands on a wooden board with oats as decoration. Next to it is a glass bottle of organic oat drink.\"\n                        loading=\"lazy\"\n                         data-copyright=\"A pot of organic oat yoghurt from the Ja! Nat\u00fcrlich brand stands on a wooden board with oats as decoration. Next to it is a glass bottle of organic oat drink. \u00a9 Ja! Nat\u00fcrlich\"                    >\n                <\/div>\n            \n                    <\/div>\n\n        <div class=\"new-post-teaser__content-wrapper\">\n            <div class=\"new-post-teaser__content-inner\">\n                                    <p class=\"new-post-teaser__type\">Story<\/p>\n                                <div class=\"new-post-teaser__content\">\n                    <p class=\"post-teaser__note\">5 February 2025<\/p>\n                    <h3 class=\"post-teaser__title\">Pioneering work: Ja! Nat\u00fcrlich sets new standards with organic oat yogurt<\/h3>                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"27735\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Pioneering work: Ja! Nat\\u00fcrlich sets new standards with organic oat yogurt&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Product range&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/rolling-shopping-baskets-do-the-trick-in-hamburg-rewe-launches-autonomous-shopping-concept\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/rolling-shopping-baskets-do-the-trick-in-hamburg-rewe-launches-autonomous-shopping-concept\\\/&quot;,&quot;element_name&quot;:&quot;Rolling &amp;#8220;shopping baskets&amp;#8221; do the trick in Hamburg: REWE launches autonomous shopping concept&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2023\/05\/rewe-lieferroboter-1.jpg?t=2026040311\"\n                        alt=\"The REWE Delivery Bot driving on a street\"\n                        loading=\"lazy\"\n                                            >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Press release<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">8 May 2023<\/p>\n                <h3 class=\"post-teaser__title\">Rolling &#8220;shopping baskets&#8221; do the trick in Hamburg: REWE launches autonomous shopping concept<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"21551\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Rolling &amp;#8220;shopping baskets&amp;#8221; do the trick in Hamburg: REWE launches autonomous shopping concept&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Product range&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/zipfelmensch-combating-homophobia-customers-want-to-know-what-we-stand-for\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/zipfelmensch-combating-homophobia-customers-want-to-know-what-we-stand-for\\\/&quot;,&quot;element_name&quot;:&quot;Zipfelmensch combating homophobia: \\u201cCustomers want to know what we stand for\\u201d&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2022\/11\/zipfelmesch-2022.jpg?t=2026040311\"\n                        alt=\"zipfelmesch-2022\"\n                        loading=\"lazy\"\n                                            >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">3 November 2022<\/p>\n                <h3 class=\"post-teaser__title\">Zipfelmensch combating homophobia: \u201cCustomers want to know what we stand for\u201d<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"19668\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Zipfelmensch combating homophobia: \\u201cCustomers want to know what we stand for\\u201d&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Product range&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/twenty-percent-of-our-customers-would-like-to-see-a-vegan-range-at-the-self-service-counter\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/twenty-percent-of-our-customers-would-like-to-see-a-vegan-range-at-the-self-service-counter\\\/&quot;,&quot;element_name&quot;:&quot;\\u201cTwenty percent of our customers would like to see a vegan range at the self-service counter\\u201d&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2022\/09\/rewe-veganes-sortiment-bedientheke.jpg?t=2026040311\"\n                        alt=\"rewe-veganes-sortiment-bedientheke\"\n                        loading=\"lazy\"\n                                            >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">22 September 2022<\/p>\n                <h3 class=\"post-teaser__title\">\u201cTwenty percent of our customers would like to see a vegan range at the self-service counter\u201d<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"19361\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;\\u201cTwenty percent of our customers would like to see a vegan range at the self-service counter\\u201d&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Product range&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n            <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-twitter-icon-teaser\" data-module-name=\"Teaser LinkedIn Icon\"><div class=\"myblock-wrapper\">\n    <div class=\"linkedin-teaser\" data-module-name=\".linkedin-teaser\">\n        <div class=\"contents\">\n            <div class=\"contents-inner\">\n                <h2 class=\"typo-xl\">Join the discussion on <\/h2>\n                <div class=\"entry-content\">\n                    <p data-pm-slice=\"1 1 []\">Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n                <\/div>\n                <p class=\"link\">\n                    <a\n                        href=\"https:\/\/de.linkedin.com\/company\/rewegroup\"\n                        class=\"arrow-link btn-white\"\n                        target=\"_blank\" rel=\"noopener noreferrer\"                    >\n                        To LinkedIn feed                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\n                    <div class=\"post-teaser post-teaser_default post-teaser__pattern pattern6 red-pattern\">\n                <div class=\"post-teaser__inner has-illustration\">\n                    <div class=\"post-teaser__content-wrapper\">\n                        <div class=\"post-teaser__illustration\"><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Official launch in Berlin: REWE Pick&amp;Go hybrid supermarket offering checkout-free payment officially opens to the public in the German capital<\/p>\n","protected":false},"featured_media":18399,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[7],"tags":[],"sales_line":[15],"focus_theme":[142],"class_list":["post-19761","press_release","type-press_release","status-publish","has-post-thumbnail","hentry","category-product-range","sales_line-rewe","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/19761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/press_release"}],"version-history":[{"count":18,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/19761\/revisions"}],"predecessor-version":[{"id":19781,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/press_release\/19761\/revisions\/19781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/18399"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=19761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=19761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=19761"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=19761"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=19761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}